📰 Seth Godin's Blog

Look around the room you’re in. There are dozens of electrically powered devices, each waiting for you to request their assistance. A toaster, six lights, an ov

I asked Google Gemini about the last decade of Google’s relentless push to make blogs less popular. It wrote: Your timeline is spot on. The systematic destructi

Thirty years ago, Cory Doctorow did an interview showing primitive inklings of the internet future (music, videos, etc.). At the time, it was easy to dismiss it

We have more agency and choice than we know. And sometimes, when the awareness of our freedom arrives, it’s too late to reclaim the opportunities we missed. Som

There are more than a million podcasts. The good news is that it’s easy to start one. The top 1% of all podcasts account for 99% of all downloads. That means th

When tech shows up, it offers a shortcut and convenience. You can use Google Maps to direct you somewhere without paying much attention to the surroundings. You

No one cares about it as much as the person who’s planning it. Some folks waited in line for the first iPhone, but not many. It’s tempting to try to bend the cu

There have always been trolls. Hecklers, jesters, and class clowns. The troll lives under the bridge and invents nonsense grievances in order to get attention.

Every day, about 16,000,000 hours of tennis are played. The percentage of that devoted to tournament play approaches zero. So why is informal tennis built on a

If a machine makes a painting that no one ever sees, it might be well-crafted or match some objective form of beauty, but it’s not art. Art changes the creator

Bookkeepers do important work. But a bookkeeper is not the head of accounting. Marketers are responsible for anything the organization does that touches the mar

Real artists do all the painting themselves, not like Rembrandt Real artists use brushes, not technology like Cartier-Bresson Real writers write it out by hand,

Trick title. There are at least three kinds of “marketing” we ought to be teaching: Most organized marketing instruction is about the first or second, with some

In simple situations with obvious metrics, transparency earns trust. Voting, for example, benefits from audit trails and inspectability. But transparency can al

It’s possible you use social media to grow your business. Or to enhance your career. Or maybe it’s to find delight and joy. When you add up all the tikking, tok

If that’s not happening, it’s possible you’re not being bold enough, generous enough or creative enough. It might be teenagers, competitors or that stranger dow

To quote the great Steve Wozniak, “Actual Intelligence.” The kind we’re born with and can develop if we choose. It’s worth more now than ever before. Alas, it’s

We create a job whenever someone with the authority to hire decides the value created is greater than the wages paid. In my lifetime, we’ve invented 7 billion o

At 2:30 in the morning, the night clerk at the hotel is a great help if you’ve locked yourself out of your room. But if you want to complain about the hours of

We can search for the perfect option or settle for something better than we have right now. The search for perfect never ends, and it’s a great place to hide. W

Highlighting the non-existent negative is confusing. “Don’t be late,” isn’t as useful as, “We’re going to leave on time.” “I don’t want to be rude, but…” can ea

You’re flying over Mount Ranier and a hole opens up in the bottom of your airplane. In that moment, you think hard about what you’ve done, what you’re doing, an

Runaway selection happens when organizations compete with each other far beyond the point where it’s rational to do so. We see this in species as well–peacocks

Today, using AI is almost always a solo endeavor. From the very start, forty years ago, the internet (inter + network) has amplified the exchange of information