📰 Buffer Blog

Discover 28 essential digital marketing tools that help growing brands succeed without breaking the bank — including free and affordable options.

I wired AirOps, Peec AI, and Buffer's API into a weekly workflow that finds the LinkedIn questions in my client's niche and turns them into content briefs.

Buffer and Loomly both help you stay on top of social media, but the experiences working within each one are very different. Here’s how to figure out which tool

Here’s a list of the 11 best competitor analysis tools to help you get detailed data on your rivals. Use them to find new content ideas and market gaps.

Meta Business Suite and Buffer both help you manage social media, but one is Meta-only while the other covers 12 platforms. Here's the honest breakdown.

Discover 11 social media engagement tools that help you reply to comments faster, manage DMs, and build stronger audience connections.

Buffer and Agorapulse both do scheduling, inbox, and reporting. What differs is how much of each you get, and what it costs to get there. Here's how to figure o

From viral photo booth mishaps to hamburger photos that packed a bar, Jeff Simmons shares how his boutique agency manages 23 channels for a dozen clients using

Here’s how to schedule posts on LinkedIn — and why scheduling can help you grow your audience.

I've tested dozens of AI social media content creation tools to find the ones worth adding to my workflow. These are the 17 that do everything from feeding my t

Here's the system I built and the exact prompts I used to make my social strategy more data-informed with my own social data.

A step-by-step guide to scheduling Bluesky posts, cross-posting to other platforms like X or Mastodon, and even creating threads.

We analyzed over 4.8 million posts sent through Buffer to pinpoint the best time and day to post on LinkedIn for maximum engagement.

Take your content from simple to studio quality: Here’s a look at some of the best AI video editors available, who they’re best for, and how much they cost.

For a long time, my ideas were scattered everywhere. Some were in my Notes app. Others were screenshots on my phone that I’d never opened again, or buried in ol

A deep dive into the differences between Buffer and Metricool, including pricing, features, and which tool fits which kind of social media work.

LinkedIn’s Connected Apps turn your real Buffer activity into validated proof of what you do, right on your profile. Here's what they are and how to add one.

Managing 3, 5, or 10+ accounts? Here are 7 tactics to schedule, crosspost, and run every social account from one dashboard — plus the free tool that does it all

Free social media calendar templates for 2026 — Buffer, Google Sheets, Canva, Notion, and PDF — plus a step-by-step guide to building your own content calendar.

How Hiding Elephant added social publishing to its AI design tool with the Buffer API, so users can create and publish on-brand content in one click.

Buffer and Sprout Social both have plenty of great features for managing and growing your social media presence. Here's how to figure out which one is right for

I'm trying to hit 5,000 Instagram followers by the end of Q2 2026, and Instagram DM automation is one of the biggest reasons I'm even remotely close to that goa

An in-depth look at Buffer vs. Later to help you decide which tool is the better fit for your needs.

Build a social media marketing strategy that actually works in 2026. This 7-step guide covers goals, audience research, content pillars, and the platforms worth