📰 Search Engine Land

Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.

You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.

AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.

A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.

No one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.

This spam update took two full days to roll out.

Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.

The report has not been updated for two weeks now but this is not all that uncommon.

Your conversion data doesn't just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.

Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.

A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.

Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.

API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.

Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.

Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.

Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.

A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn't write them.

A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.

This update should only take a few days to roll out.

Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.

OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.

Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.

Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.

Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.