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📰 Search Engine Land

222 articles · Updated every 3 hours · View all reads

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Bruce Clay, the Father of SEO, has passed away
Search Engine Land 2d ago
Bruce Clay, the Father of SEO, has passed away
No one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.
Google June 2026 spam update done rolling out
Search Engine Land 2d ago
Google June 2026 spam update done rolling out
This spam update took two full days to roll out.
Google brings Maximize Conversion Value bidding to Standard Shopping
Search Engine Land 3d ago
Google brings Maximize Conversion Value bidding to Standard Shopping
Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.
Page indexing report in Google Search Console delayed
Search Engine Land 3d ago
Page indexing report in Google Search Console delayed
The report has not been updated for two weeks now but this is not all that uncommon.
Bad data used to mean bad reports, now it means poor ad delivery
Search Engine Land 3d ago
Bad data used to mean bad reports, now it means poor ad delivery
Your conversion data doesn't just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.
The paid brand mention problem in GEO
Search Engine Land 3d ago
The paid brand mention problem in GEO
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
Search Engine Land 3d ago
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
Google gives Demand Gen new AI creative and reporting tools
Search Engine Land 3d ago
Google gives Demand Gen new AI creative and reporting tools
Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.
Google Ads API v24.2 adds AI transparency, stronger security and new reporting
Search Engine Land 4d ago
Google Ads API v24.2 adds AI transparency, stronger security and new reporting
API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.
Google introduces new Merchant Center agency roles
Search Engine Land 4d ago
Google introduces new Merchant Center agency roles
Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.
Your AI salesforce is already selling your brand. The question is who trained it.
Search Engine Land 📣 Digital Marketing & Growth ⚡ AI Lesson 4d ago
Your AI salesforce is already selling your brand. The question is who trained it.
Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.
How to use Google query expansion to improve content visibility
Search Engine Land 4d ago
How to use Google query expansion to improve content visibility
Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.
What if you were held accountable for your AI slop?
Search Engine Land 4d ago
What if you were held accountable for your AI slop?
A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn't write them.
How to find who’s using your brand in paid search by Bluepear
Search Engine Land 4d ago
How to find who’s using your brand in paid search by Bluepear
A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
Google releases June 2026 spam update
Search Engine Land 5d ago
Google releases June 2026 spam update
This update should only take a few days to roll out.
Google Ads API to stop supporting new Smart Campaign creation
Search Engine Land 5d ago
Google Ads API to stop supporting new Smart Campaign creation
Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max.
OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
Search Engine Land 5d ago
OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves
OpenAI says ChatGPT users are dismissing ads 50% less often, suggesting its conversational ad format is becoming more relevant.
Stop trying to replace people with AI
Search Engine Land 5d ago
Stop trying to replace people with AI
Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.
How to measure paid social’s impact on paid search performance
Search Engine Land 5d ago
How to measure paid social’s impact on paid search performance
Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.
A 13-word edit can steer what deep-research AI agents recommend
Search Engine Land 5d ago
A 13-word edit can steer what deep-research AI agents recommend
Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.