📰 Semrush Blog

We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.

Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.

Learn what link building involves and how it improves your visibility in search engines and AI systems.

Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.

How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.

SEO is how you earn visibility in search results and AI answers. Learn how to start in this guide.

A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.

Learn to optimize your ecommerce store for AI search & agentic commerce to drive visibility and sales.

Video SEO is a strategy to help videos earn YouTube engagement, visibility on Google, and AI citations.

E-E-A-T is the framework Google‘s Quality Raters use to assess content that appears in search results.

A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.

Find competitor keywords in traditional search, AI search, and web conversations to improve visibility.

A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.

SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.

Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.

Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.

Rank in organic search and AI Overviews by improving E-E-A-T and finding low-competition keywords. Here’s how + more strategies.

A keyword strategy defines the user queries you want to appear for and how you‘ll target them.

Social media SEO involves improving your social presence to appear across multiple search surfaces.

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

Learn how to do an SEO competitor analysis. Get insights to outrank your competitors in Google and AI platforms.

10 ecommerce marketing strategies for 2026, from SEO and email to AI search and shopping assistants.

See our comparison of SEO audit tools including Site Audit, Google Search Console, Screaming Frog, and more.

Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.