📰 Convert Blog

Buse Hizarci, Optimisation Manager at Vervaunt, is the latest expert to open up their playbook for our Testing Mind Map series. These interviews look past the t

Let’s set the stage. A CRO team runs an A/B/n test with one control and four variations, tracking three success metrics across each layout. One metric on Varian

Craig Kistler, who leads experimentation at Signet Jewelers, is the latest expert to open up their playbook for our Testing Mind Map series. These interviews lo

If you have experience running experiments, you’ve probably noticed this: You design a variation, build it, and launch the experiment. Traffic starts coming in,

Interview with Sanne Maach Abrahamsson There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in

Picture this: A team runs a textbook A/B test. The set up is clean and they don’t peek. Instead, they wait for significance and it never comes, so they call it

Are you looking to take your website’s user experience to the next level and drive measurable improvements in conversions? Heatmap tools offer a powerful soluti

Why does an Indian D2C founder still reach for an expensive global tool by default? Usually, because no one told them four of the best A/B testing tools were bu

Interview with Andrea Bronzini There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the nois

“AI-powered” on an A/B testing tool’s homepage is starting to mean what “smart” meant on a TV in 2014. It could mean a full operating system. It could mean a si

How to optimize your website for long-term buyers One of the most impactful experiments when I was Head of Growth at Heights had nothing to do with optimizing t

Interview with Katie Faulkner There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise

Interview with Dzifa Mensah There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise t

This is team Convert’s take on what the shift means. Disclaimer: Convert Experiences is an A/B testing and 1:1 personalization platform that’s been in the exper

The trade-offs, the hidden costs, and what really drives results in experimentation I’ve got the full bingo card over the last 11 years: I’ve worked agency-side

Interview with Simbar Dube There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to

What is test duration? Test duration is the amount of time you run an A/B test from start to finish, from the moment traffic starts splitting to when you call a

2.8 KB, 13 KB, 17 KB. The snippet size is lightweight. You base your A/B testing tool choice on that because it means the tool won’t affect page performance. Ri

In this article, we’re looking at where p-hacking creeps into experimentation (intentionally or accidentally). And show how to prevent it without slowing down y

In 2026, easy access to experimentation tools has lowered the barrier to running A/B tests. Execution is now really cheap, and AI can now generate ideas, build

The A/B testing and experimentation space looks very different today than it did 5–10 years ago. Private equity firms are consolidating independent tools, tech

Interview with Pieter Boonstra There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the nois

Part of the Small Models series: This article explores one way to interact with the Convert MCP server. It’s an advanced use case for those who want to experime

If you’re running A/B tests in 2026, you’re part of a pretty exclusive club. Less than 0.2% of all websites even experiment at all. But among the sites that do