📰 Convert Blog

Interview with Sanne Maach Abrahamsson There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in

Why does an Indian D2C founder still reach for an expensive global tool by default? Usually, because no one told them four of the best A/B testing tools were bu

Interview with Andrea Bronzini There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the nois

“AI-powered” on an A/B testing tool’s homepage is starting to mean what “smart” meant on a TV in 2014. It could mean a full operating system. It could mean a si

How to optimize your website for long-term buyers One of the most impactful experiments when I was Head of Growth at Heights had nothing to do with optimizing t

Interview with Katie Faulkner There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise

Interview with Dzifa Mensah There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise t

This is team Convert’s take on what the shift means. Disclaimer: Convert Experiences is an A/B testing and 1:1 personalization platform that’s been in the exper

The trade-offs, the hidden costs, and what really drives results in experimentation I’ve got the full bingo card over the last 11 years: I’ve worked agency-side

Interview with Simbar Dube There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to

What is test duration? Test duration is the amount of time you run an A/B test from start to finish, from the moment traffic starts splitting to when you call a

2.8 KB, 13 KB, 17 KB. The snippet size is lightweight. You base your A/B testing tool choice on that because it means the tool won’t affect page performance. Ri

In 2026, easy access to experimentation tools has lowered the barrier to running A/B tests. Execution is now really cheap, and AI can now generate ideas, build

Interview with Pieter Boonstra There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the nois

If you’re running A/B tests in 2026, you’re part of a pretty exclusive club. Less than 0.2% of all websites even experiment at all. But among the sites that do

Interview with Matthew Bass There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise t

How to navigate the new rules as a CRO specialist If you’ve been running Meta ads lately and felt like something shifted—like your targeting suddenly matters le

Over the past few years, the CRO and analytics space has become more powerful and more fragmented than ever. Teams now have access to more tools, more data, and