📰 Adweek

The SNL alum fronts the next phase of the company's largest global campaign ever

First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.

The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.

The move is rooted in a broader thesis, which holds that in-person marketing will grow more valuable as trust online degrades.

The "Ready to Be Seen?" campaign positions ZocDoc as an ally to patients who want to feel seen — and be seen — by healthcare professionals.

The most notable marketing leadership hires and exits from the last week.

Plus, Instacart and Shipt race into AI shopping.

ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.

How AI can transform marketing from predictive to truly proactive.

Apple's first foldable iPhone could usher in a new creative format, ad leaders say.

Judging opportunities across creativity, tech, media, and more

The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.

Tubi's new campaign will give you all the feels thanks to Y2K nostalgia.

DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.

Ruhanen said he and John Wren had planned his exit for ‘some time’

The fan's guide to which brands are getting in the game for the NFL in 2026.

Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.

ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a medi

The automaker's 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before the cars.

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.

CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.

Looking beyond the immediate impact to really understand a trend's influence.

Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s

Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.