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Latin America’s World Cup Ads Have a Secret U.S. Brands Keep Missing

Many brands use creative tactics in Latin America that are steeped in local culture, and that many U.S. marketers might find surprising.

Over Two-Thirds of Consumers Will Ditch Brands They Don’t Trust

New study from McCann unpacks a growing consumer trust crisis

Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game

The real soccer rivalry is playing out in the ads.

Noble People’s Mike McHale Brings Radio Cabinets Into the 21st Century

The experiential marketing leader behind Radio Blue revives Art Deco relics with new technology.

How New CMO Jill Cress Is Pushing Babylist Past the Registry

Financial marketing vet aims to create a holistic parenting platform as Babylist prepares to IPO

The Experience Economy of Sports Marketing with the Atlanta Hawks’ Steve Koonin

Building cultural relevance and fostering fan loyalty beyond winning games.

Nestlé’s Stefan Kovačević on Building Brands for Both Humans and AI

Marketers need to rethink how they build trust and differentiation.

Submissions Now Open for ADWEEK Agency of the Year 2026

Submissions Now Open for ADWEEK Agency of the Year 2026

Entries for ADWEEK’s 2026 Agency of the Year awards are now open.  From industry stalwarts to emerging shops, ADWEEK annually celebrates the agencies pushi

The Discipline Behind Enduring Brands

A combination of AI, automation, and low-barrier platforms have made it simple for any company to harness the buzzwords, claim the right credentials, and show u

Knix Hires Ex-Nike Marketer Cyntia Leo as CMO Amid U.S. Expansion

Leo was most recently head of brand marketing at Urban Outfitters.

ADWEEK’s Commerce All-Stars 2026: Bringing Excitement Back to Shopping

The way we shop is changing. Meet the executives driving results for brands and retailers, along with moments of genuine delight for shoppers.

Gordon Ramsay Wants Fans to Order Uber Eats, Not Cook, During the World Cup

Gordon Ramsay brings his signature chaos to Uber's first global delivery campaign.

Priyanka Chopra Jonas Is the Luxury Brand Whisperer

Priyanka Chopra Jonas conquered the entertainment worlds of two countries. Her advertising career is shaping up to be even more impressive.

Editor’s Note: Welcome to Cannes! The Robots Are Expecting You

Plus, the advertising savvy of Priyanka Chopra Jonas and ADWEEK's latest vertical, Dealroom.

EXCLUSIVE: Kantar Hires Martina Suess Cromer As Its Top U.S. Marketer

Research firm Kantar has hired Martina Suess Cromer as svp of North America marketing, and head of global brand and communications.

EXCLUSIVE: Accenture Song Will Buy Whalar, Gaining Global Scale in Influencer Marketing

Accenture Song, the consulting giant's marketing services arm, will acquire marketing agency Whalar.

Submissions are Open for 2026 ADWEEK Experiential Awards

Submissions are Open for 2026 ADWEEK Experiential Awards

Submissions are now open for the 2026 ADWEEK Experiential Awards. Now in its 8th year, the Experiential Awards honor the bold ideas driving the future of experi

The Independent Names Chris Anthony Its President of North American Operations

The former Gallery Media Group executive plans to expand lifestyle verticals, events, and creator-led journalism at the digital news brand.

The World Cup Is Back, But U.S. Brands Are Still Lost in Translation

It’s been 30 years since the U.S. last hosted the World Cup. In that time, the Hispanic population has nearly tripled, and nearly 45 million people in America s

How Oura’s CMO Took It From Sleep Tracker to Wellness Disruptor

Wearable kicks off its biggest campaign ever for 'the world’s smallest smart ring'

The Strategy Behind USA Today Co.’s Big Identity Shift With Kristin Roberts and Lark-Marie Anton

What the rebrand signals for the future of publishing in the AI era.

Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol

Why brand expression is the only real differentiator in the age of AI.

Ads of the Week: 12 Campaigns That Caught Our Eye, From Nike to McDonald’s

McDonald’s, Nike, Apple, Calvin Klein, Lego, and more are behind the week’s most notable ads.

Nike Reveals a World Cup Universe That Rips Up Its Own Script

Nike's six-minute film sets the scene for 12 weeks of content in its high-stakes World Cup campaign.