📰 Search Engine Journal

Count AI marketing's hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic's mistake and starving long-term strat

Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads. The post H

Automattic says Matt Mullenweg has returned with the board's full support. But its official announcement raises additional questions. The post Matt Mullenweg Ap

Google admits that Search Console's AI search reporting does not adequately reflect AI search positioning data for SEO. The post Google Admits Search Console Re

Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds. The post

SEO For Paws is back with Barry Schwartz, Glenn Gabe, and a lineup of search experts talking about search in the AI era. The post SEO For Paws Live Stream Confe

Google's developer docs for the Web Search Service API show a partner-only path to full-web search results. The post Google Documents Partner-Only API For Full-

Use nested phrases and timely publishing to reach new Google searches and the longer queries AI systems generate. The post The 2003 Framework That Was Already D

A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes. The post What Wikipedia Rev

Stas Levitan of LightSite AI explains four first-party signals marketers can use to connect AI bot attention with human traffic and better SEO decisions. The po

Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps. The post

Google & Uberall go live on Sept 24, sharing what comes next in Google Search and five local marketing strategy fixes that get locations recommended. The post I

Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals. The post Everyone Is Quoting The Same Number And Get

Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrenderin

YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users The post YouTube Gives You Feedback On Shorts Before Publishing

Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling. The post

Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data. The post Google Expands

Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search. The post How

Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods. The post Google DeepMind

Freshpet and Intero Digital explain how brands can audit AI visibility, restructure content for citation, and connect GEO work to business priorities. The post

Le Monde says its audience hasn't dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story. T

Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success. The post 5 AI Models, 4 Signals: Wh

Automattic's board of directors placed Matt Mullenweg on paid leave of absence. Mullenweg claims conspiracy against him. The post WordPress Co-Founder Matt Mull

ChatGPT Shopping is pulling more product picks from what it calls feed-integrated sources, and store visibility moved too. The post ChatGPT Shopping Results Lea