📰 Neil Patel Blog

Key Takeaways TikTok has introduced a new way for creators and brands to improve how their content is discovered. The platform now allows users to manage the Ti

If you use ChatGPT for your marketing (content ideas, outlines, copy, strategy), you’ve probably run into the same wall: the AI doesn’t know what’s actually ran

Key Takeaways AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews and AI Mode now de

Key Takeaways AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay off to pull back. That’s because AI adopti

Key Takeaways Are you looking to increase traffic to your travel website? Then, you might as well get a piece of the pie. The travel industry is lucrative, and

You already use an AI assistant to write, think, and research. But every time you need SEO data (keyword volumes, competitor rankings, backlink counts), you sto

Key Takeaways Every week, someone asks me some version of the same question: if AI can do keyword research, draft content, run technical audits, and generate br

Key Takeaways You’ve set up your website, and it’s looking good at first, but then your engagement and your traffic are falling. Wondering what’s going on? You’

Key Takeaways If you’re running a franchise, keeping your brand consistent while still letting each location shine is the lifeblood of your business. That’s whe

Key Takeaways Google rewrites 76% of title tags as of 2025, and AI Overviews are changing how title tags function even beyond click-through. They may not be the

Key Takeaways You might be showing up in ChatGPT answers. Getting cited in Google’s AI Overviews. Watching your brand mentions climb across the web. And still n

Key Takeaways A “Hi, [first name]” token in a subject line used to feel personal. Today it barely registers. Consumers have seen it so many times that it reads

Key Takeaways How important are backlinks to your online business? According to research from uSERP, 67.5 percent of the SEOs interviewed believe they have a ‘b

Key Takeaways Need a little help improving your rankings? An SEO consultant could be the answer. Chances are you already know the basics of SEO, but getting you

Key Takeaways Many people feel like AI means the end of content marketing as we know it. That couldn’t be further from the truth. The strategy is strong as ever

Key Takeaways If you’ve been tracking your brand in AI tools and wondering why the data isn’t telling you anything useful, the problem is usually upstream: gene

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is

Key Takeaways TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clea

Key Takeaways Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized by an AI s

Key Takeaways Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as much as 60 percent over th

Key Takeaways Think of your robots.txt file as your site’s GPS. It tells web crawlers for search engines like Google or Bing (and now AI) where to look and what

Key Takeaways Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent revenue across

Key Takeaways Each year, Google hosts two major events that influence how people use the internet and how brands reach them. The first is Google I/O, where the

Key Takeaways Search is no longer a single-channel game. For a long time, SEO meant one thing: get found on Google. But Google’s own SVP Prabhakar Raghavan note