📰 Hootsuite Blog

Get the latest YouTube stats for 2026, including user demographics, viewing habits, and ad revenue, plus tips to grow your brand. The post 40 YouTube stats mark

Curious about how Bluesky works? Check out our complete guide to the decentralized alternative to X and Threads. The post What is Bluesky, and should your busin

Discover engagement rate benchmarks and formulas for 2026, plus how to calculate engagement rate and improve your social media performance. The post How to calc

In 2026, AI writing assistance isn’t limited to standalone apps — it’s being built into the platforms marketers already use. The post The best AI copywriting to

Discover how to build an effective social media content creation process for 2026 and explore the latest tools to simplify your workflow. The post Social media

Learn how to measure employee advocacy success with the right KPIs — track reach, engagement, and ROI to prove real business impact. The post How do you measure

Learn how to schedule TikTok posts on mobile or desktop and go beyond TikTok’s 10-day limit with Hootsuite. The post How to schedule TikTok posts on mobile and

Learn what social CRM is, how it differs from traditional CRM, and how teams use social data to manage customer relationships. The post What is social CRM? A co

Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness. The post How social listening boosts cus

People expect top notch social media customer service more than ever. Here’s how to wow with social customer care, no matter your budget. The post Social media

Online reputation monitoring tools help you review conversations, keywords, mentions, and industry news that might impact your business. The post 12 best online

Every business should have a social strategy backed by a social media budget. Learn how much you should be spending on social media marketing. The post How to s

See new tactics and tools you need to know on LinkedIn, plus tips for building an effective LinkedIn marketing strategy in 2026. The post LinkedIn marketing str

A social media calendar is your secret weapon to success on social. Here's how Hootsuite's social team gets it done (plus a free template!). The post Social med

Learn how to build a consistent brand voice on social media with a custom social media style guide (free template included)! The post Social media style guide:

Analyze campaigns with new listening tools, unlock deeper analytics, and enhance AI-powered workflows with our May updates. The post What are the latest Hootsui

Quote posts from Planner, customize X link previews, expand listening to new platforms, and manage Google Business Profile reviews directly… The post What are t

Analyze campaigns with new listening tools, unlock deeper analytics, and enhance AI-powered workflows with our April updates. The post What are the latest Hoots

Learn how brand monitoring goes beyond social listening to help you protect your reputation, uncover trends, and take action with confidence. The post Brand mon

Don't let a rogue social post slip past you. A solid social media approval workflow means more accurate and efficient collaboration. The post Social media appro

TikTok may be your favorite app, but TikTok for business is a whole social marketing discipline unto itself. Here's how to get started. The post TikTok for busi

Hashtags aren't the only way to get on the For You Page. Conquer TikTok SEO and get your content in front of more people, more often. The post TikTok SEO made e

Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. The post How the TikTok algorithm wo

A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. The post Social media competitor analy