📰 Search Engine Land

AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind

Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.

See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.

Two analyses found ChatGPT’s hidden search systems can change its sources, making citation tracking harder than answers suggest.

Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.

Turning on search cut recommendation overlap to 19.8%, reshuffling product picks across 20,000 ChatGPT responses.

Being understood by AI isn't the same as being recommended by it. New research reveals the gap between the two.

As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.

Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.

Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.

Google announced Gemini 3.5 Flash today and immediately it is now powering Google Search as the new default for AI Mode.

New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site.