The McIntosh Modernity Index

📰 Seth Godin's Blog

Learn to navigate the coexistence of old and new in a rapidly changing world, and why it matters for business and personal growth

intermediate Published 8 Aug 2026

Action Steps

Identify areas in your business where old and new coexist
Assess the impact of this coexistence on your operations and customer experience
Develop a strategy to leverage the strengths of both traditional and modern approaches
Communicate this strategy to your team and stakeholders
Monitor and adjust your approach as the balance between old and new shifts

Who Needs to Know This

Entrepreneurs, marketers, and product managers can benefit from understanding how to balance tradition and innovation in their strategies, and how to communicate this balance to their teams and audiences

Key Insight

💡 The distance between old and new is a key factor in determining the pace of progress and innovation

Key Takeaways

Learn to navigate the coexistence of old and new in a rapidly changing world, and why it matters for business and personal growth

Full Article

There’s a village in Luxembourg that’s right outside the main metropolis. A farmer often ties up a donkey to the little bridge leading to town. The juxtaposition of international digital trading and donkeys is a reminder that as fast as the future arrives, the past also sticks around. We can measure the distance not just […]

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