📰 Seth Godin's Blog

Find a safe critic. Upload your essay, your book, your artwork, your business plan or your resume to Claude. Then, pick a critic. “Write a detailed, specific ne

Here’s a simple hack/reminder: If you buy something that has a filter or other part that needs replacing, create a recurring event in your calendar. Also mentio

Culture provides scaffolding, and learning happens over time. The result is that we’re each capable of extraordinary feats. People can fly planes, ski down moun

The Decware triode amp is the best low-power stereo amp I’ve ever heard. And it’s a bargain. If you have the right speakers, it’s an extraordinary device. And t

If you win an auction to get a click, you probably overpaid. Every other bidder stopped bidding, that’s why you won. Putting attention up for auction is a good

There’s a village in Luxembourg that’s right outside the main metropolis. A farmer often ties up a donkey to the little bridge leading to town. The juxtapositio

Is this where books go to die? There are about 7500 public libraries in the US, and until recently, more than a third of their transactions were for DVDs. What’

What if they meant it? What if your return felt special to the people behind the counter? What if they knew, without looking it up, or being told–what if they k

We transferred an idea from engineering to culture, but it’s incomplete. If you build a watch that doesn’t tell time, it’s fair to say it doesn’t work. But when

“How few people can we get away with?” That’s a question many bosses think hard about. Automate. Streamline. Improve productivity and take humans out of as many

We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us to do something, we fold our

Nailing it in the first take is a sign of preparation and professionalism. No need for two tries if you are clear about what you’re doing and how. The next take

One of the best traditional bakeries in New York has a kitchen you can see from the counter. People wait in line for their handmade French baguettes, and the co

Compared to what? 98% of the time, the state champ loses at nationals. Every billionaire but one isn’t the richest person in the world. Only one of the 300 peop

It’s a dance between workers, bosses and the market. The most stable quadrant happens when a thoughtful and consistent boss hires the right person, pays them fa

The folks at TryAI put Fable to the test in directing a music video. The AI glitches show up from the start and continue. But it’s even more unsettling than thi

There are lots of things you can do, but it’s not clear you should. OpenAI has virtually unlimited resources. And in addition to building a chat-based AI, they

Even though it’s invisible, easily transported and weightless, software used to stick around. It took years to architect and build a complex bit of software, an

When we upgrade something in our lives, the thing we used to be satisfied with is no longer satisfying. That’s the nature of an upgrade. After a certain point,

What’s this idea (book, meme, song, TV show, marketing campaign) for? Perhaps you want to reach the largest number of people. Or make the most sales. Or generat

The world is like this and therefore I feel like that. That seems right. It’s raining, so I’m sad. The person cut me off in traffic and so I’m angry. Ford makes

“I blame myself.” Said no one, ever. At least not the consumers I know. When a careless woodworker loses a digit on a table saw, they almost certainly blame the

It’s difficult to ride a bicycle in the pitch darkness. We need to see where we’re going to avoid obstacles. And it’s hard to maintain our balance. When we choo

The standards have changed a lot in the last few millennia: The big man said it. The book said it. The newspaper said it. I saw a photo. I saw it on TV. I read