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📰 Dev.to · John Builds

17 articles · Updated every 3 hours · View all reads

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My A/B test wasn't broken. My counter was.
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 3w ago
My A/B test wasn't broken. My counter was.
I ran a 50/50 homepage split for a couple of weeks. The arm counts came back 178 to 57. That is not...
Cut down, do not pad up: a distribution habit that took me too long to learn
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Cut down, do not pad up: a distribution habit that took me too long to learn
For about four months I ran what I thought was a content distribution system. I wrote one post,...
The two changes that fixed Instagram for me, neither about quality
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
The two changes that fixed Instagram for me, neither about quality
I spent about a year being bad at Instagram before I admitted the problem wasn't the platform. I'd...
The bug that taught me to grep before I git blame
Dev.to · John Builds 🔧 Backend Engineering ⚡ AI Lesson 1mo ago
The bug that taught me to grep before I git blame
A user reported that a feature had stopped working. Classic regression report: "we used to have X,...
The two-job problem: why solo founders quit posting by week two
Dev.to · John Builds 🚀 Entrepreneurship & Startups ⚡ AI Lesson 1mo ago
The two-job problem: why solo founders quit posting by week two
Every "post every day" attempt I made died the same way: strong Monday, decent Tuesday, gone by...
Drag-and-drop rescheduling with dnd-kit: the four edge cases that were the actual feature
Dev.to · John Builds 🖌️ UI/UX Design ⚡ AI Lesson 2mo ago
Drag-and-drop rescheduling with dnd-kit: the four edge cases that were the actual feature
We added drag-and-drop rescheduling to our social media calendar (Next.js + dnd-kit, Rails API behind...
I separated writing from scheduling and finally stayed consistent on social
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
I separated writing from scheduling and finally stayed consistent on social
I market my SaaS through social posts, and for a year my pattern was: strong posting week, busy build...
Why your AI-written posts sound generic (and the one input change that fixes it)
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 2mo ago
Why your AI-written posts sound generic (and the one input change that fixes it)
I spent months drafting social posts with AI to stay consistent as a solo founder. The posts shipped...
Does Reposting Your Own Tweet Help? What the X Algorithm Actually Does
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago
Does Reposting Your Own Tweet Help? What the X Algorithm Actually Does
Short answer: sometimes. Reposting your own tweet on X can squeeze a little extra reach out of a post...
How to persist landing page attribution across OAuth redirects (30 lines of middleware)
Dev.to · John Builds 🔧 Backend Engineering ⚡ AI Lesson 3mo ago
How to persist landing page attribution across OAuth redirects (30 lines of middleware)
Landing page attribution breaks the moment a user hits an OAuth flow. Here's the scenario: you're...
From GTM migration to missing UTM columns: getting ad attribution right as a solo founder
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago
From GTM migration to missing UTM columns: getting ad attribution right as a solo founder
Last month I migrated XreplyAI from hardcoded gtag snippets to Google Tag Manager. One container....
Why we moved from hardcoded gtag snippets to Google Tag Manager in our Next.js app
Dev.to · John Builds 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago
Why we moved from hardcoded gtag snippets to Google Tag Manager in our Next.js app
For the first year of building XreplyAI, our tracking setup was the standard mess: gtag scripts in...
What I built this week: moving publish actions into the editor to fix a silent drop-off problem
Dev.to · John Builds 🖌️ UI/UX Design ⚡ AI Lesson 4mo ago
What I built this week: moving publish actions into the editor to fix a silent drop-off problem
Sometimes the bug isn't in the code it's in the flow. We have a thread editor in XreplyAI (Rails API...