📰 Buffer Blog

Why I'm pivoting from Threads to Instagram and everything I'm doing to grow to 5,000 followers by the end of Q2.

The ins and outs of Instagram Stories, from getting started to smart strategies that will make your stories stand out on Instagram.

Instagram has introduced a way to reset your recommendations — giving your home, reels, and explore feeds a fresh start. Here's how to do it.

Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in April 2026.

An up-to-date list of the most viral songs and sounds on TikTok in April 2026 — and how to use them to boost your content.

Facebook paid creators nearly $3 billion in 2025, and new programs like Creator Fast Track are opening more doors. Here's how to make money on Facebook — from c

In this article, Jillian dives into the system that powers her content as a neurodivergent creator.

I have over 15,000 followers on Instagram, and I've helped grow Buffer's Instagram account to over 100K. Here are tried-and-tested tactics that genuinely work.

Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.

Here's a list of the best social media collaboration tools out there, including the ones we enjoy using here at Buffer.

We pored over millions of posts on Instagram, Facebook, Twitter/X, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.

An inside look at how the Instagram algorithm works for the feed, explore page, stories, and reels — and how to make it work for you in 2026.

Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and more t

We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.

How does a boutique social media agency manage 30+ client accounts without the usual headaches? Alexandrea Browman of Sapphire Social shares how Buffer became t

Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.

You'll recognize some of these social media sites right away. Others might be new to you — and could be exactly what your brand needs to reach the right people.

We analyzed more than 8.7 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

I've pulled together 26 free Instagram tools that can genuinely help creators, marketers, and small businesses grow their accounts without spending a dime.

Your social media analytics are scattered across half a dozen dashboards. Here are 11 tools that pull it all together — and help you make sense of all the numbe