📰 Hootsuite Blog

Learn how the Instagram algorithm works in 2026, what’s changed, and how to optimize content across Feed, Reels, Stories, and Explore. The post Instagram algori

We analyzed over 1 million social posts from businesses of all sizes to find the absolute best times to post on Instagram. The post The best time to post on Ins

If you want to connect with your audience on LinkedIn, start by understanding how the LinkedIn algorithm works. The post How the LinkedIn algorithm works in 202

If you want to connect with other business professionals, LinkedIn is the place to be. Here are the latest LinkedIn statistics for 2026. The post 51 LinkedIn st

Gen Z shops, searches, and scrolls differently. Craft your next marketing strategy with these essential Gen Z statistics. The post 26 Gen Z statistics that matt

Here are the most important Pinterest statistics marketers need to know to plan and execute a successful Pinterest strategy for their brand. The post 42 Pintere

How long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. The post How long

Hootsuite rebuilt its social media AI tools from the ground up. Here's a complete guide to what's new, what changed, and how to get started. The post Meet Hoots

Hootsuite Social OS is here. Here's how we rebuilt AI social media marketing around real-time signal, not last quarter's data. The post AI for social media just

Weighing the options between organic vs paid social media? We’ll save you some legwork: You’re probably going to want to do a bit of both. The post Organic vs p

The 13 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence. The post 13 social media sche

A list of perfect Instagram username ideas for your brand is seconds away with our free AI username generator. The post 150+ Instagram username ideas for 2026 (

Social media is more than likes. Here's how to turn social media into a performance-driven channel that proves its value. The post Social media performance: How

Discover how AI social listening tools make it faster and easier to learn what people are saying — and feeling — about your brand in 2026. The post AI social li

Learn what brand voice is, see real examples, and follow a step-by-step framework to build a consistent, memorable presence. The post How to build a strong bran

Considering TikTok marketing for your business? You’ve come to the right place. Learn how to make the most of this engaging social network. The post TikTok mark

Compare your results to average engagement rates in your industry to get a better understanding of your performance. The post Average engagement rates for 12 in

Your 2026 guide to social media hiring. Discover key roles, interview questions, and expert advice to build a winning social team. The post Social media hiring

As audiences' trust in brands declines, employee advocacy is more important than ever. Learn how to scale a program that actually works. The post Why employee a

B2B social media marketing is one of the best ways to build your brand and find your audience. Here's how to get started. The post B2B social media marketing: 1

Whether you're a pro Facebook marketer or a relative newcomer, knowing how to advertise on Facebook is a skill that'll always come in handy. The post How to adv

Curious about how Bluesky works? Check out our complete guide to the decentralized alternative to X and Threads. The post What is Bluesky, and should your busin

Discover engagement rate benchmarks and formulas for 2026, plus how to calculate engagement rate and improve your social media performance. The post How to calc

In 2026, AI writing assistance isn’t limited to standalone apps — it’s being built into the platforms marketers already use. The post The best AI copywriting to