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The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)
Dev.to · toshihiro shishido 📣 Digital Marketing & Growth ⚡ AI Lesson 2h ago
The utm_source you should NOT use for Meta Ads (and why GA4 makes it disappear)
A lot of marketers — myself included, at first — tag their Meta (Facebook / Instagram) ad URLs with...
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