📰 Search Engine Land

GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.

TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.

Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.

Google Ads is rolling out a redesigned All Campaigns selector with a new hierarchy view and search to simplify campaign navigation.

Google updated its age estimation ads policy and changes what they now restrict ads for with shocking content not making the cut.

Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.

See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.

See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.

AI is exposing weak global SEO governance. Discover the 10 ownership decisions that can improve visibility, trust, and local relevance.

Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.

Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.

You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.

AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.

No one has supported the search industry, for as long, and with so much of his resources, like Bruce Clay.

Standard Shopping campaigns can now use Maximize Conversion Value bidding without a Target ROAS, giving advertisers flexibility.

Your conversion data doesn't just power reporting. It shapes who Google targets, how much it bids, and where your budget goes.

Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.

A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.

Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.

API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.

Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.

Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.

Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.