📰 Search Engine Journal

Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering thei

Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about. The post How To Define & Report SEO KPIs That Act

Google's John Mueller and Martin Splitt cautioned against parallelizing content with markdown for AI SEO. The post Google Cautions Against Markdown Versions Of

Two senior Google AI researchers, Gemini co-lead Noam Shazeer and AlphaFold's John Jumper, are leaving for OpenAI and Anthropic within the same week. The post G

Google, Shopify, and browser makers are backing new PACT protocol "on Cloudflare's network" for gatekeeping AI agents. The post Google And Shopify Back Cloudfla

Google's Preferred Sources and loyalty tools help established publishers stay visible, but create a harder discovery path for sites not yet on anyone's list. Th

Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models. The post The Content Framework That

Websites report pages being removed from Google's index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting nois

Reframe AI prompt tracking as a measurement of stability, representation, and context rather than another version of rank tracking. The post We Need To Change O

Bing rolls out AI Citation Share; fresh data shows LLMs.txt files go unread; Google backs two agent specs; and the UK orders fairer Search ranking. The post AI

Google research suggests AI spam may be easier to detect by identifying originating networks instead of analyzing content one at a time. The post Google Researc

OpenAI says GPT-5.5 Instant, the free default ChatGPT model, now performs comparably to its frontier models on the company's own health evaluations. The post Op

A coalition including Google, Microsoft, and GitHub published Agentic Resource Discovery, an open draft spec for how AI agents find and verify tools online. The

B2B traffic is down but pipeline quality is up. Learn 5 steps to get cited by AI & reach buyers who arrive ready to convert. The post Less Traffic, Better Leads

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews, and search data portabi

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features. The post The In

Most of the web's reading is now done by bots. For anyone publishing online, the rules on access, quality, and cheating no longer hold. The post Written For Rea

Search Console reported 51,000 URLs as "Indexed, though blocked by robots.txt," and Google says that's not necessarily a problem. The post Google Explains Why U

Google updated its guidance to strike a less discouraging tone about the use of LLMs.txt, special markup, and markdown for AI SEO. The post Google’s Updated Gui

Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. Th

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keyw

Mueller argues LLM systems can't use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site. The post Google

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post