📰 Adweek

The brand’s latest campaign rewinds traditional “before and after” stories to focus on the moments where people choose to change.

ADWEEK and Code and Theory are partnering to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard.

How AI can transform marketing from predictive to truly proactive.

Apple's first foldable iPhone could usher in a new creative format, ad leaders say.

The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.

DeepIntent launched Cora, an AI platform with multiple agents designed to let healthcare marketers execute tasks with conversational language.

Autodesk's campaign puts real customers at the center of an emotional pitch for human creativity.

The automaker's 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before the cars.

A roundup of this week's biggest marketing leadership moves

Kim Sizemore is the independent agency’s first head of integrated media

Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.

Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.

Turning values into growth with Texas A&M University and Joyride.

The campaign marks a broader brand evolution as it reconnects with its DNA.

Wendy's CEO Bob Wright spelled them out before former McDonald's marketer Hassan landed the job.

The challenger beauty brand leveraged culture, comedy, and community insight.

Why learning out loud wins when navigating five-month AI cycles.

Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week’s most notable ads.

Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.

The holding company beat out incumbent WPP for the U.S. account valued at $520 million.

Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.

Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.

New ad formats like branded content and streaming try to make the case for more money.

As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.