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📰 Adweek

222 articles · Updated every 3 hours · View all reads

All Articles 116,284Blog Posts 124,687Tech Tutorials 29,727Research Papers 23,500News 17,178 ⚡ AI Lessons
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 3d ago
Bright Side: The Supergoop! Playbook for Turning Sun Care Into a Cultural Movement
CMO Lauren Weinberg on how a tech-forward approach to marketing is driving the next era of skin health.
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 3d ago
Turning Cultural Moments Into Measurable Growth with TikTok and Keurig Dr Pepper
Turning Dr Pepper's viral "Romeo" jingle into one of the brand's biggest marketing moments.
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 4d ago
LiveRamp Launches Brand Campaign on Netflix as Publicis Deal Fuels Scrutiny of its Neutrality
LiveRamp is pitching itself as a trustworthy foundation for AI marketing as ad industry players cast doubt on its ability to remain neutral under Publicis’ owne
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
EXCLUSIVE: Omnicom to Win Adidas’ $512M Global Media Account
Omnicom Media Group is set to secure Adidas’ $512 million global media account.
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Beyond the Stage: How the BET Awards Became a Blueprint for Cultural Brand Building
Louis Carr on how cultural influence and intentional mentorship are redefining the future of growth and leadership.
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Brands May Be Bankrolling the AI Misinformation Spreading About Them
The ad industry’s next battleground involves automated media buying tools that can make AI misinformation about a brand worse
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Inside Ad Results Media’s Next Chapter: CEO Jordan Fox on Filling the Gaps Major Holdcos Leave Behind
ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Rewriting the Brand Discovery Playbook in the AI Era
This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s throug
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Streaming Is Becoming a Storefront
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge betwe
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
How Brands Can Build Creative Infrastructure for the AI Era
This post was created in partnership with Empathy Lab  The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.&
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
When AI Becomes the Gatekeeper of Brand Visibility
This post was created in partnership with Adobe  Brand discovery has always happened in places companies don’t fully control. What’s different now is that
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Scaling Brands Inside the Story
This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attentio
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
The Future of Retail Marketing Is First-Party Data
This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Building Strategic Brand-Agency Partnerships
This post was created in partnership with Weber Shandwick Key takeaways Brand-agency relationships are shifting from transactional engagements to strategic part
Adweek 🤖 AI Agents & Automation ⚡ AI Lesson 1w ago
A More Intelligent Advertising Ecosystem Is on the Horizon
This post was created in partnership with Taboola Key takeaways From autonomizing tasks and overhauling workflow to taking over decision-making and transactions
Adweek 🤖 AI Agents & Automation ⚡ AI Lesson 1w ago
Agentic AI, or Agentic BS?
At Cannes 2026, agentic was the buzzword that wouldn’t die as brands, agencies, media companies and adtech firms grappled with how AI agents are reshaping the w
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Why Desire Is an Emerging Competitive Advantage
This post was created in partnership with Havas Key takeaways Brand growth depends on much more than visibility. Outperforming brands are the ones people truly
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
Some Unilever Brands Are Going All in on Social Marketing
CMO Leandro Barreto reveals 4 big learnings from the CPG’s multibillion-dollar budget shift
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
When Past Purchases Aren’t Enough Anymore
This post was created in partnership with Seedtag Identity tracking has dominated digital marketing for two decades, but knowing a profile doesn’t mean understa
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago
The Campaign That Listened Before It Launched
This post was created in partnership with Collectively  The campaign for SheaMoisture’s Silk Press in a Bottle generated millions of views and sales that d