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How to Build Topical Authority in the AI Search Era (7 Steps)

Backlinko 📣 Digital Marketing & Growth ⚡ AI Lesson 1w ago

How to Build Topical Authority in the AI Search Era (7 Steps)

You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven

PR and SEO: How to Build More Authority Together (5 Steps)

Backlinko 📣 Digital Marketing & Growth ⚡ AI Lesson 3w ago

PR and SEO: How to Build More Authority Together (5 Steps)

PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentio

How to Optimize Your Product Pages for AI Visibility

Backlinko 📣 Digital Marketing & Growth ⚡ AI Lesson 3mo ago

How to Optimize Your Product Pages for AI Visibility

AI has changed the way people shop. 58% of consumers now use GenAI tools instead of traditional search to find products. Imagine your customer runs a simple que

Backlinko 📣 Digital Marketing & Growth ⚡ AI Lesson 4mo ago

How to Build Audience Personas for Modern Search + Template

Search has changed, and so should your audience personas. Your audience searches across Google, ChatGPT, Reddit, YouTube, and many other channels. Knowing who t