📰 Semrush Blog

Keyword mapping is an SEO technique for assigning target terms to the corresponding pages on your site.

How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.

A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.

Learn to optimize your ecommerce store for AI search & agentic commerce to drive visibility and sales.

E-E-A-T is the framework Google‘s Quality Raters use to assess content that appears in search results.

A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.

SEO writing helps content earn visibility in Google and AI tools. Learn 12 tips to do it well in 2026.

Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.

Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.

Rank in organic search and AI Overviews by improving E-E-A-T and finding low-competition keywords. Here’s how + more strategies.

Social media SEO involves improving your social presence to appear across multiple search surfaces.

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

10 ecommerce marketing strategies for 2026, from SEO and email to AI search and shopping assistants.

See our comparison of SEO audit tools including Site Audit, Google Search Console, Screaming Frog, and more.

Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.

Learn the basics of SEO — keyword research, technical SEO, etc. — to show prominently in search results.

A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.

11 practical ways to use AI for SEO, with copy-ready prompts, real examples, and best practices that work.

Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.

The word “youtube” is the most searched thing on Google. It gets 1.38 billion global searches per month.

Learn how to perform a thorough content audit with step-by-step instructions. Improve SEO and AI visibility.

Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.

Learn how to use Claude Code with Google Search Console, Analytics, and the Semrush MCP for data analysis, dashboards, and reports.

Blog SEO isn‘t just about Google anymore. 11 tips to rank and get cited by ChatGPT, Perplexity, and other AI tools.