📰 Neil Patel Blog

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone else waited. Self-serve access is

Key Takeaways TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clea

Key Takeaways Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized by an AI s

Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the numbers don’t reliably answer w

Key Takeaways Your marketing reports probably look fine. Traffic is up. Engagement is solid. Return on ad spend (ROAS) hits the benchmarks your team set last qu

Key Takeaways Keyword optimization is a core part of most digital marketing strategies. While it is a pillar of good SEO, it can backfire if keyword cannibaliza

Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business. In marketing, it’

Most advice on generative engine optimization best practices starts in the same place: find the prompts people are using with AI tools, track which ones give yo

Key Takeaways Do you want to skip the read and get right to my top pick? The best blogging platform for most people is WordPress with Bluehost. If you want to s

If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy lists of “bes

Inbound marketing is a method of growing your business by building lasting relationships with consumers, prospects, and clients through “pulling” tactics such a