📰 Hootsuite Blog

Compare your results to average engagement rates in your industry to get a better understanding of your performance. The post Average engagement rates for 12 in

Your 2026 guide to social media hiring. Discover key roles, interview questions, and expert advice to build a winning social team. The post Social media hiring

Discover engagement rate benchmarks and formulas for 2026, plus how to calculate engagement rate and improve your social media performance. The post How to calc

Learn what social CRM is, how it differs from traditional CRM, and how teams use social data to manage customer relationships. The post What is social CRM? A co

Learn how social listening can turn satisfied customers into brand advocates — and authentically build brand awareness. The post How social listening boosts cus

People expect top notch social media customer service more than ever. Here’s how to wow with social customer care, no matter your budget. The post Social media

Online reputation monitoring tools help you review conversations, keywords, mentions, and industry news that might impact your business. The post 12 best online

See new tactics and tools you need to know on LinkedIn, plus tips for building an effective LinkedIn marketing strategy in 2026. The post LinkedIn marketing str

Analyze campaigns with new listening tools, unlock deeper analytics, and enhance AI-powered workflows with our May updates. The post What are the latest Hootsui

Learn how brand monitoring goes beyond social listening to help you protect your reputation, uncover trends, and take action with confidence. The post Brand mon

Don't let a rogue social post slip past you. A solid social media approval workflow means more accurate and efficient collaboration. The post Social media appro

TikTok may be your favorite app, but TikTok for business is a whole social marketing discipline unto itself. Here's how to get started. The post TikTok for busi

Understanding how the TikTok algorithm ranks content can help you work with it and improve your visibility on the platform. The post How the TikTok algorithm wo

A social media competitor analysis will help you identify gaps in your strategy and stay one step ahead of everyone else. The post Social media competitor analy

The right social media tools can help you create content, engage with your audience, analyze your performance, and so much more. The post 17 best social media t

Learn how to use social listening to monitor social media channels for mentions of your brand and competitors and put those insights to work. The post Social me

Social media APIs are basically “invisible,” but they power many of the marketing tools we use every day. Here’s how they work. The post Social media APIs expla

Social media compliance means following official rules and regulations when using social media to engage with the public. But it's not exactly that simple. The

From approvals to audit trails, explore social media compliance tools that help enterprises move fast without breaking rules. The post The best enterprise socia

We compare the features of TikTok Business vs. Personal accounts to help you decide which is best for your brand. The post TikTok Business vs. Personal account:

Learn how to build a compliant social media archiving strategy for government and regulated industries, plus top tools for record-keeping. The post Social media

Find out what social mentions are, why they matter, and how to engage with them to build a strong relationship with your audience. The post Social mentions in 2

Want to schedule Bluesky posts? While Bluesky doesn’t have a built-in scheduler, you can plan, create, and auto publish posts with Hootsuite. The post How to sc

Learn how Hootsuite is redefining the future of social with a powerful social media management API strategy and AI-native workflows. The post Why Hootsuite is g