📰 Convert Blog

Interview with Andrea Bronzini There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the nois

How to optimize your website for long-term buyers One of the most impactful experiments when I was Head of Growth at Heights had nothing to do with optimizing t

Interview with Katie Faulkner There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise

Interview with Dzifa Mensah There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise t

This is team Convert’s take on what the shift means. Disclaimer: Convert Experiences is an A/B testing and 1:1 personalization platform that’s been in the exper

The trade-offs, the hidden costs, and what really drives results in experimentation I’ve got the full bingo card over the last 11 years: I’ve worked agency-side

Interview with Simbar Dube There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to

In this article, we’re looking at where p-hacking creeps into experimentation (intentionally or accidentally). And show how to prevent it without slowing down y