Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,900
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Facebook Ads 2020 | How To Optimize & Scale eCommerce Ads for Shopify Store
Digital Marketing & Growth
Facebook Ads 2020 | How To Optimize & Scale eCommerce Ads for Shopify Store
Chase Chappell Advanced 5y ago
Creating Content With Guest Contributors - Module 2 - Lesson 3 - Content Marketing Unlocked
Digital Marketing & Growth
Creating Content With Guest Contributors - Module 2 - Lesson 3 - Content Marketing Unlocked
Neil Patel Advanced 5y ago
Facebook Ads: How To Lower Cost Per Result and Improve Retargeting Campaigns
Digital Marketing & Growth
Facebook Ads: How To Lower Cost Per Result and Improve Retargeting Campaigns
Chase Chappell Advanced 5y ago
Here's Why I DON'T Use Facebook Ad Bid Caps
Digital Marketing & Growth
Here's Why I DON'T Use Facebook Ad Bid Caps
Ben Heath Advanced 5y ago
8 Marketing Secrets to Building Your Email List from Zero to Hero
Digital Marketing & Growth ⚡ AI Lesson
8 Marketing Secrets to Building Your Email List from Zero to Hero
Learn With Shopify Advanced 5y ago
Facebook Retargeting Strategy - Ad Sequencing
6:36
Digital Marketing & Growth ⚡ AI Lesson
Facebook Retargeting Strategy - Ad Sequencing
Crazy Eye Marketing Advanced 5y ago
Top 5 SEO Tips for 2020 (Essential Strategies)
Digital Marketing & Growth
Top 5 SEO Tips for 2020 (Essential Strategies)
Matt Diggity Advanced 5y ago
4 Facebook Ad FORMATS You Have To Try
Digital Marketing & Growth
4 Facebook Ad FORMATS You Have To Try
Ben Heath Advanced 5y ago
Surfer SEO Training: Achieve PERFECT On-Page SEO
Digital Marketing & Growth
Surfer SEO Training: Achieve PERFECT On-Page SEO
Nathan Gotch Advanced 5y ago
How to Submit Your XML Sitemap to Google, Bing, and Yahoo
Digital Marketing & Growth
How to Submit Your XML Sitemap to Google, Bing, and Yahoo
HubSpot Marketing Advanced 5y ago
What is HubSpot's CMS Hub?
Digital Marketing & Growth
What is HubSpot's CMS Hub?
HubSpot Marketing Advanced 5y ago
How to edit your snippet with Yoast SEO | Yoast SEO for WordPress
Digital Marketing & Growth
How to edit your snippet with Yoast SEO | Yoast SEO for WordPress
Yoast Advanced 5y ago
Facebook Ads 3X+ ROAS | Optimization, Retargeting & Ad Structure for eCommerce
Digital Marketing & Growth
Facebook Ads 3X+ ROAS | Optimization, Retargeting & Ad Structure for eCommerce
Chase Chappell Advanced 5y ago
Top 6 Facebook Ad Recommendations To Improve Results and Conversion Rates
Digital Marketing & Growth
Top 6 Facebook Ad Recommendations To Improve Results and Conversion Rates
Chase Chappell Advanced 5y ago
Facebook Ad 70X ROAS CBO Campaign Strategy
Digital Marketing & Growth
Facebook Ad 70X ROAS CBO Campaign Strategy
Chase Chappell Advanced 5y ago
Facebook Ads |  Consolidating Ad Account Structure for Campaign Budget Optimization (CBO Campaign)
Digital Marketing & Growth
Facebook Ads | Consolidating Ad Account Structure for Campaign Budget Optimization (CBO Campaign)
Chase Chappell Advanced 5y ago
Facebook Ad Campaign Budget Optimization Strategy For Retargeting
Digital Marketing & Growth
Facebook Ad Campaign Budget Optimization Strategy For Retargeting
Chase Chappell Advanced 5y ago
Facebook Ads Troubleshooting Pixel Issues, Ad Performance Issues, and Ad Copy Issues - Free Q&A Call
Digital Marketing & Growth
Facebook Ads Troubleshooting Pixel Issues, Ad Performance Issues, and Ad Copy Issues - Free Q&A Call
Chase Chappell Advanced 5y ago
Facebook Ad Audience Targeting | Generating 8-17X ROAS, Facebook Group Targeting Strategy - Free Q&A
Digital Marketing & Growth
Facebook Ad Audience Targeting | Generating 8-17X ROAS, Facebook Group Targeting Strategy - Free Q&A
Chase Chappell Advanced 5y ago
Facebook Ad Group Targeting Strategy | Get 12-15X ROAS For Online Coaches and Courses
Digital Marketing & Growth
Facebook Ad Group Targeting Strategy | Get 12-15X ROAS For Online Coaches and Courses
Chase Chappell Advanced 5y ago
Facebook Ad London Real Estate Results & Strategy | Audience Strategy & Facebook Ad Inspect Tool
Digital Marketing & Growth
Facebook Ad London Real Estate Results & Strategy | Audience Strategy & Facebook Ad Inspect Tool
Chase Chappell Advanced 5y ago
Facebook Ads | Generating 3X+ ROAS, Audience Targeting Strategy, and Results for Boutique
Digital Marketing & Growth
Facebook Ads | Generating 3X+ ROAS, Audience Targeting Strategy, and Results for Boutique
Chase Chappell Advanced 5y ago
Facebook Ads: Get EPIC Results With Super BROAD Targeting!
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads: Get EPIC Results With Super BROAD Targeting!
Ben Heath Advanced 5y ago
Get 50% More Conversions With THIS Facebook Ad Creative Strategy
Digital Marketing & Growth
Get 50% More Conversions With THIS Facebook Ad Creative Strategy
Ben Heath Advanced 5y ago
Facebook Campaign Budget Optimization, Exiting Learning Limited, and Preventing Auction Overlap
Digital Marketing & Growth
Facebook Campaign Budget Optimization, Exiting Learning Limited, and Preventing Auction Overlap
Chase Chappell Advanced 5y ago
Facebook Lead Generation Campaign, Messenger Ads Strategy For Fitness, Facebook Group Targeting
Digital Marketing & Growth
Facebook Lead Generation Campaign, Messenger Ads Strategy For Fitness, Facebook Group Targeting
Chase Chappell Advanced 5y ago
Facebook Ad Interest Testing & How To Use Audience Inspect Tool
Digital Marketing & Growth
Facebook Ad Interest Testing & How To Use Audience Inspect Tool
Chase Chappell Advanced 5y ago
How Long Does It Take To Succeed With Facebook Ads?
Digital Marketing & Growth ⚡ AI Lesson
How Long Does It Take To Succeed With Facebook Ads?
Ben Heath Advanced 5y ago
Facebook Ads: Reduce Cost Per Conversion By 74%!
Digital Marketing & Growth
Facebook Ads: Reduce Cost Per Conversion By 74%!
Ben Heath Advanced 5y ago
STOP Using The Wrong Facebook Ads Conversion Event!
Digital Marketing & Growth
STOP Using The Wrong Facebook Ads Conversion Event!
Ben Heath Advanced 5y ago
Facebook Ad | Decreasing Cost Per Purchase Steps & Facebook Group Audience Targeting Strategy
Digital Marketing & Growth
Facebook Ad | Decreasing Cost Per Purchase Steps & Facebook Group Audience Targeting Strategy
Chase Chappell Advanced 5y ago
Facebook Ads Targeting For LOCAL Businesses
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads Targeting For LOCAL Businesses
Ben Heath Advanced 5y ago
$109,957/Monthly Facebook Ad Spend | Diagnosing ROAS Drop Off & Account Structure Consolidation
Digital Marketing & Growth
$109,957/Monthly Facebook Ad Spend | Diagnosing ROAS Drop Off & Account Structure Consolidation
Chase Chappell Advanced 5y ago
Diagnosing Facebook Ad Cost Per Purchase Increase | How To Prevent A Rise In Cost Per Purchase
Digital Marketing & Growth
Diagnosing Facebook Ad Cost Per Purchase Increase | How To Prevent A Rise In Cost Per Purchase
Chase Chappell Advanced 5y ago
Facebook Ads | How To Get ROAS Above Breakeven & The Best Retargeting Campaign Structure
Digital Marketing & Growth
Facebook Ads | How To Get ROAS Above Breakeven & The Best Retargeting Campaign Structure
Chase Chappell Advanced 5y ago
How To Get 3X+ Facebook Ad ROAS (Video Ads, Ad Optimization, Campaign Budget Optimization)
Digital Marketing & Growth
How To Get 3X+ Facebook Ad ROAS (Video Ads, Ad Optimization, Campaign Budget Optimization)
Chase Chappell Advanced 5y ago
How To Optimize Facebook Ads, Best Facebook Ads To Test & How To Improve Conversion Rates
Digital Marketing & Growth
How To Optimize Facebook Ads, Best Facebook Ads To Test & How To Improve Conversion Rates
Chase Chappell Advanced 5y ago
Facebook Ads: When You Get Charged -  Which is Best?
Digital Marketing & Growth
Facebook Ads: When You Get Charged - Which is Best?
Ben Heath Advanced 5y ago
How LONG Should You Run A Facebook Ad For?
Digital Marketing & Growth ⚡ AI Lesson
How LONG Should You Run A Facebook Ad For?
Ben Heath Advanced 5y ago
How To Optimize eCommerce Facebook Ads To Increase ROAS to 3X+
Digital Marketing & Growth
How To Optimize eCommerce Facebook Ads To Increase ROAS to 3X+
Chase Chappell Advanced 5y ago
STOP Asking For Engagement in Facebook Ads!
Digital Marketing & Growth
STOP Asking For Engagement in Facebook Ads!
Ben Heath Advanced 5y ago
Facebook Ad Learning Phase & How To Exit Learning Limited In 7 Days or Less
Digital Marketing & Growth
Facebook Ad Learning Phase & How To Exit Learning Limited In 7 Days or Less
Chase Chappell Advanced 5y ago
How Often Should You Post in Your Facebook Group?
Digital Marketing & Growth
How Often Should You Post in Your Facebook Group?
Ben Heath Advanced 5y ago
eCommerce Facebook Ads | Scaling ROAS from 3X to 5X & Optimizing Audiences & Ads To Increase Results
Digital Marketing & Growth
eCommerce Facebook Ads | Scaling ROAS from 3X to 5X & Optimizing Audiences & Ads To Increase Results
Chase Chappell Advanced 5y ago
How to launch Facebook Ads into Testing 2020 | Real Estate Facebook Ads
Digital Marketing & Growth
How to launch Facebook Ads into Testing 2020 | Real Estate Facebook Ads
Chase Chappell Advanced 5y ago
How To Optimize Lead Generation Funnel With Facebook Ads
Digital Marketing & Growth
How To Optimize Lead Generation Funnel With Facebook Ads
Chase Chappell Advanced 5y ago
The ONE Key To SUCCESS With Facebook Ads!
Digital Marketing & Growth ⚡ AI Lesson
The ONE Key To SUCCESS With Facebook Ads!
Ben Heath Advanced 5y ago
The Ideal Facebook Ads AUDIENCE SIZE
Digital Marketing & Growth ⚡ AI Lesson
The Ideal Facebook Ads AUDIENCE SIZE
Ben Heath Advanced 5y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Abordaje del riesgo suicida en adolescentes y jóvenes
📚 Coursera Course ↗
Self-paced
Abordaje del riesgo suicida en adolescentes y jóvenes
Opens on Coursera ↗
Model Checking with SAT and SMT
📚 Coursera Course ↗
Self-paced
Model Checking with SAT and SMT
Opens on Coursera ↗
Erste Schritte in Facebook Ads Manager
📚 Coursera Course ↗
Self-paced
Erste Schritte in Facebook Ads Manager
Opens on Coursera ↗
Sales Enablement, Innovation, and Growth Hacking
📚 Coursera Course ↗
Self-paced
Sales Enablement, Innovation, and Growth Hacking
Opens on Coursera ↗
Email Marketing: Automate, Convert & Scale Revenue
📚 Coursera Course ↗
Self-paced
Email Marketing: Automate, Convert & Scale Revenue
Opens on Coursera ↗
How to Set up Facebook Pixel
📚 Coursera Course ↗
Self-paced
How to Set up Facebook Pixel
Opens on Coursera ↗