Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,895
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
How Remote Work Allows Me to Be My Authentic Self
Digital Marketing & Growth ⚡ AI Lesson
How Remote Work Allows Me to Be My Authentic Self
HubSpot Marketing Advanced 5y ago
Facebook Ad Setup & Creation for Collection, Carousel, & Single Image to Increase ROAS for eCommerce
Digital Marketing & Growth
Facebook Ad Setup & Creation for Collection, Carousel, & Single Image to Increase ROAS for eCommerce
Chase Chappell Advanced 5y ago
Facebook Ads: Overlapping Audiences!
Digital Marketing & Growth
Facebook Ads: Overlapping Audiences!
Ben Heath Advanced 5y ago
Search Console for Developers - Google Search Console Training (from home)
Digital Marketing & Growth
Search Console for Developers - Google Search Console Training (from home)
Google Search Central Advanced 5y ago
Facebook Ads Removes 28-Day Attribution Window | From Ep. 142
Digital Marketing & Growth
Facebook Ads Removes 28-Day Attribution Window | From Ep. 142
Search Engine Journal Advanced 5y ago
Technical SEO Audit - What To Include?
14:56
Digital Marketing & Growth ⚡ AI Lesson
Technical SEO Audit - What To Include?
Elementive Advanced 5y ago
What's Happening With Facebook Ads Right NOW?
Digital Marketing & Growth
What's Happening With Facebook Ads Right NOW?
Ben Heath Advanced 5y ago
Facebook Ads | Optimizing, Scaling, Ad Account Budget Caps, Lookalikes, and Ad Testing Strategy
Digital Marketing & Growth
Facebook Ads | Optimizing, Scaling, Ad Account Budget Caps, Lookalikes, and Ad Testing Strategy
Chase Chappell Advanced 5y ago
Google Ads Adds 2% Tax To UK Advertisers. Why Google Is Passing The DST On & What To Do | From MOT 1
Digital Marketing & Growth
Google Ads Adds 2% Tax To UK Advertisers. Why Google Is Passing The DST On & What To Do | From MOT 1
Search Engine Journal Advanced 5y ago
Landing Page Optimization Tips | Google AdWords Landing Page Optimization Best Practices
30:19
Digital Marketing & Growth ⚡ AI Lesson
Landing Page Optimization Tips | Google AdWords Landing Page Optimization Best Practices
SF Digital Studios Advanced 5y ago
How To Drive More Leads - 7 Best Practices
Digital Marketing & Growth
How To Drive More Leads - 7 Best Practices
Surfside PPC Advanced 5y ago
7 Marketing Mistakes to Avoid
Digital Marketing & Growth
7 Marketing Mistakes to Avoid
Surfside PPC Advanced 5y ago
Facebook Ads For LOCAL Businesses: 5 Keys To Success
Digital Marketing & Growth
Facebook Ads For LOCAL Businesses: 5 Keys To Success
Ben Heath Advanced 5y ago
Facebook Ads 2020 | Retargeting Campaigns and Scaling Ads from $200 to $400/daily
Digital Marketing & Growth
Facebook Ads 2020 | Retargeting Campaigns and Scaling Ads from $200 to $400/daily
Chase Chappell Advanced 5y ago
Facebook Ads Tutorial | Creating High Quality Lookalikes & Restructuring Campaigns
Digital Marketing & Growth
Facebook Ads Tutorial | Creating High Quality Lookalikes & Restructuring Campaigns
Chase Chappell Advanced 5y ago
How To Analyze Facebook Ad Campaign & Ad Set Data for Optimization and Scaling
Digital Marketing & Growth
How To Analyze Facebook Ad Campaign & Ad Set Data for Optimization and Scaling
Chase Chappell Advanced 5y ago
Facebook Ads Purchase Conversion Optimization | How To Increase Facebook Ad ROAS and Sales
24:00
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads Purchase Conversion Optimization | How To Increase Facebook Ad ROAS and Sales
Chase Chappell Advanced 5y ago
Facebook Ads 4X+ ROAS & $600 Sales Daily for eCommerce
Digital Marketing & Growth
Facebook Ads 4X+ ROAS & $600 Sales Daily for eCommerce
Chase Chappell Advanced 5y ago
Facebook Ads Budget Optimization to Increase Purchases and Lower Cost Per Purchase for eCommerce
Digital Marketing & Growth
Facebook Ads Budget Optimization to Increase Purchases and Lower Cost Per Purchase for eCommerce
Chase Chappell Advanced 5y ago
Facebook Ad Campaigns Stuck?!! Do This...
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad Campaigns Stuck?!! Do This...
Ben Heath Advanced 5y ago
Facebook Ad Account Disabled & How To Get Ad Account Reactivated After Being Banned
Digital Marketing & Growth
Facebook Ad Account Disabled & How To Get Ad Account Reactivated After Being Banned
Chase Chappell Advanced 5y ago
Facebook Ad Social Proof, Audience optimization & Ad Creation (free Facebook Ads weekly Q&A call)
Digital Marketing & Growth
Facebook Ad Social Proof, Audience optimization & Ad Creation (free Facebook Ads weekly Q&A call)
Chase Chappell Advanced 5y ago
Facebook Ads 2020 | How to Optimize Campaigns, Audiences & Ads
Digital Marketing & Growth
Facebook Ads 2020 | How to Optimize Campaigns, Audiences & Ads
Chase Chappell Advanced 5y ago
Facebook Ads 2020 Tutorial | How To Lower Cost Per Link Click & Increase Spotify Plays
Digital Marketing & Growth
Facebook Ads 2020 Tutorial | How To Lower Cost Per Link Click & Increase Spotify Plays
Chase Chappell Advanced 5y ago
Facebook Ads For ECOMMERCE: 4 Keys To Success
Digital Marketing & Growth
Facebook Ads For ECOMMERCE: 4 Keys To Success
Ben Heath Advanced 5y ago
Facebook Ads 2020 | Setup & Creation of Campaign/Audience Structure
Digital Marketing & Growth
Facebook Ads 2020 | Setup & Creation of Campaign/Audience Structure
Chase Chappell Advanced 5y ago
Facebook Ads Targeting: Which COUNTRIES Should You Target?
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads Targeting: Which COUNTRIES Should You Target?
Ben Heath Advanced 5y ago
Is Google Getting Rid of Text Ads In Google Ads? | From MOT 1
Digital Marketing & Growth
Is Google Getting Rid of Text Ads In Google Ads? | From MOT 1
Search Engine Journal Advanced 5y ago
Why Is Google Ads Removing Search Term Data? Is It For Privacy.. Or For Something Else? | From MOT 1
Digital Marketing & Growth
Why Is Google Ads Removing Search Term Data? Is It For Privacy.. Or For Something Else? | From MOT 1
Search Engine Journal Advanced 5y ago
Close Variants & Bad Data - Why Marketers Concerned With Google Ads Removing Search Terms | From MOT
Digital Marketing & Growth
Close Variants & Bad Data - Why Marketers Concerned With Google Ads Removing Search Terms | From MOT
Search Engine Journal Advanced 5y ago
Facebook Ads 2020 | Optimize Campaign, Audiences, & Ads for eCommerce to Increase ROAS
Digital Marketing & Growth
Facebook Ads 2020 | Optimize Campaign, Audiences, & Ads for eCommerce to Increase ROAS
Chase Chappell Advanced 5y ago
My #1 LONG TERM Facebook Ads Strategy
Digital Marketing & Growth
My #1 LONG TERM Facebook Ads Strategy
Ben Heath Advanced 5y ago
Facebook Ads: VERTICAL Scaling vs HORIZONTAL Scaling?
Digital Marketing & Growth
Facebook Ads: VERTICAL Scaling vs HORIZONTAL Scaling?
Ben Heath Advanced 5y ago
Facebook Ads 2020 | How To Get 5X+ ROAS Consistently for eCommerce
Digital Marketing & Growth
Facebook Ads 2020 | How To Get 5X+ ROAS Consistently for eCommerce
Chase Chappell Advanced 5y ago
Is Facebook Advertising Getting More Expensive in 2020?
Digital Marketing & Growth ⚡ AI Lesson
Is Facebook Advertising Getting More Expensive in 2020?
Ben Heath Advanced 5y ago
Facebook Ads Dynamic Catalog Campaigns For Boutique eCommerce Store
Digital Marketing & Growth
Facebook Ads Dynamic Catalog Campaigns For Boutique eCommerce Store
Chase Chappell Advanced 5y ago
Facebook Ads Optimizing ROAS From 1.8X to 3X+ | Use Detailed Targeting Expansion and Inspect Tool
Digital Marketing & Growth
Facebook Ads Optimizing ROAS From 1.8X to 3X+ | Use Detailed Targeting Expansion and Inspect Tool
Chase Chappell Advanced 5y ago
Facebook Ads 2020 | Detailed Targeting Expansion, Optimization and Scaling  Ads for eCommerce
Digital Marketing & Growth
Facebook Ads 2020 | Detailed Targeting Expansion, Optimization and Scaling Ads for eCommerce
Chase Chappell Advanced 5y ago
Facebook Ad Audience Creation Best Practices To Get Consistent Purchases and ROAS
Digital Marketing & Growth
Facebook Ad Audience Creation Best Practices To Get Consistent Purchases and ROAS
Chase Chappell Advanced 5y ago
Facebook Ads Optimizing Campaigns, Retargeting & Scaling eCommerce Ads
Digital Marketing & Growth
Facebook Ads Optimizing Campaigns, Retargeting & Scaling eCommerce Ads
Chase Chappell Advanced 5y ago
How Seasonality Affects Facebook Advertising Results
Digital Marketing & Growth
How Seasonality Affects Facebook Advertising Results
Ben Heath Advanced 5y ago
Facebook Ads 2020 | 1.5X to 3X+ ROAS Optimization & Campaign Strategy
Digital Marketing & Growth
Facebook Ads 2020 | 1.5X to 3X+ ROAS Optimization & Campaign Strategy
Chase Chappell Advanced 5y ago
The Dos & Don'ts Of Duplicating Facebook Ad Campaigns
Digital Marketing & Growth
The Dos & Don'ts Of Duplicating Facebook Ad Campaigns
Ben Heath Advanced 5y ago
Facebook Ad Stacked Audiences & Add to Cart Retargeting Strategy
Digital Marketing & Growth
Facebook Ad Stacked Audiences & Add to Cart Retargeting Strategy
Chase Chappell Advanced 5y ago
Facebook Ads | How To Get Consistent Facebook Ad Results for eCommerce & Identify Audiences to Scale
Digital Marketing & Growth
Facebook Ads | How To Get Consistent Facebook Ad Results for eCommerce & Identify Audiences to Scale
Chase Chappell Advanced 5y ago
Facebook Ads 2020 | Campaign Structure, Audiences & Retargeting for eCommerce (Full Guide)
Digital Marketing & Growth
Facebook Ads 2020 | Campaign Structure, Audiences & Retargeting for eCommerce (Full Guide)
Chase Chappell Advanced 5y ago
Facebook Ads | Fixing Poor Lead Quality, Scaling eCommerce Purchases, & FB Group Targeting Strategy
Digital Marketing & Growth
Facebook Ads | Fixing Poor Lead Quality, Scaling eCommerce Purchases, & FB Group Targeting Strategy
Chase Chappell Advanced 5y ago
How To Scale Facebook Ads To Exit Learning Limited
Digital Marketing & Growth
How To Scale Facebook Ads To Exit Learning Limited
Chase Chappell Advanced 5y ago
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