Skills › Digital Marketing & Growth

SEO & SEM

Drive organic and paid traffic — keyword research, on-page SEO, Google Ads.

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After this skill you can…

  • Do keyword research with Ahrefs or SEMrush
  • Optimise on-page SEO for a target keyword
  • Set up and optimise a Google Ads campaign

Prerequisites

Watch (10 videos)

AI SEO: Don't Get Left Behind
josh bachynski · beginner
→ Conduct keyword research using AI tools→ Analyze website traffic and optimization using AI-powered SEO tools→ Create SEO-optimized content with AI assistance
The SEO mistakes from big companies is one of the funniest things
Edward Sturm · beginner
→ Optimize website for negative keywords→ Use SEO for reputation management→ Analyze competitor's SEO mistakes
Why You’re Not Showing Up On Google
GoBIG Systems · beginner hands-on
→ Improve website visibility on Google→ Fix common SEO issues→ Increase website speed
Right now journalists are looking for you to help them..
COLLINSEO · beginner hands-on
→ Get high-quality backlinks→ Improve website visibility→ Increase brand mentions
This SECRET Button Exposes Your Keywords For Free 👀
GoBIG Systems · beginner hands-on
→ Improve Google ranking→ Increase online visibility→ Optimize website for search engines
Stop Saying DM Me on Reddit | Reddit Marketing Strategy
James Dooley · beginner hands-on
→ Conduct keyword research→ Analyze SERP reports→ Improve website ranking
Best Local SEO Agency Software to Rank #1 on Google Maps (GBP SEO AI Automation Software)
Arvow · beginner hands-on
→ Optimize Google Business Profiles→ Automate review replies→ Schedule GBP posts
The #1 Way Agencies SCAM You For SEO 😳
GoBIG Systems · beginner hands-on
→ Optimize Google Business Profile→ Avoid SEO scams→ Improve local search rankings
AI SEO for SaaS: How to Rank #1 on LLMs (ChatGPT, Claude, Perplexity, Etc.)
Sam Dunning - Breaking B2B · advanced
→ Conduct money keyword research→ Create effective listicles→ Develop competitor alternative pages
Claude's Privacy Disaster Proves Why SEO Matters
Edward Sturm · advanced
→ Optimize website for search engines→ Improve search engine rankings→ Increase online visibility