Marketing Basics

Understand the digital marketing funnel, content strategy, and SEO basics.

beginner 📣 Digital Marketing & Growth

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After this skill you can…

Map a customer journey from awareness to purchase
Write a basic content calendar
Understand on-page vs off-page SEO

Learn this skill (10 videos)

How to Build a Marketing Funnel that Actually Works for your Business

HubSpot Marketing · beginner

INBOUND 2016: Tamsen Webster "Why the Speaking Circuit is Content's Last Frontier"

HubSpot Marketing · beginner

Instagram Algorithm Updates for Business Owners (Free Templates!)

HubSpot Marketing · beginner

How to Quickly Verify your LinkedIn Account (Easy Step-by-Step Guide!)

HubSpot Marketing · beginner

Why Your Email Marketing Isn't Working (And How to Fix It)

HubSpot Marketing · beginner

How to Deliver Tailored Social Media Content for Each Platform (Fast & Easy)

HubSpot Marketing · beginner

How to use Storytelling in Your Marketing Strategy

HubSpot Marketing · beginner

INBOUND 2016: Susannah Morris "How To Run Marketing As A Team of One (and Still Crush Your Goals)

HubSpot Marketing · beginner

INBOUND 2016: Chelsea Hunersen "Less is More: How to do Better Social with Less Content"

HubSpot Marketing · beginner

AI Is Killing Traditional SEO (Here's How to Survive the Change)

HubSpot Marketing · beginner