Skills › Digital Marketing & Growth

Marketing Basics

Understand the digital marketing funnel, content strategy, and SEO basics.

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After this skill you can…

  • Map a customer journey from awareness to purchase
  • Write a basic content calendar
  • Understand on-page vs off-page SEO

Watch (10 videos)

Instagram Business Profile Setup: 6 Steps to More Customers
HubSpot Marketing · beginner hands-on
→ Create an effective Instagram Business Profile→ Attract more customers with Instagram marketing
20 Laws of Wealth Every Entrepreneur Must Master
Evan Carmichael · beginner hands-on
→ Develop a marketing plan→ Create effective marketing campaigns→ Build a strong brand
Proper Management of Manual CPC Campaigns
Paid Media Pros · beginner hands-on
→ Manage manual CPC campaigns effectively→ Optimize PPC advertising strategies
6 Sales Tips to Get the Prospect Talking
Marketing 360 · beginner hands-on
→ Ask effective open-ended questions→ Use active listening to engage prospects→ Increase sales through prospect conversation
Google AdWords Display Planner Tutorial 2017-2018 - Best Google Display Network Tutorial
Surfside PPC · beginner hands-on
→ Create targeted ads→ Use the Google Display Planner tool
The easiest way to sell something online without any experience
Oberlo · beginner hands-on
→ Create an online store using Shopify→ Start selling products online
This Is How You Sell SEO To Small Businesses
fatjoe. · beginner hands-on
→ Sell SEO services to small businesses→ Create effective sales pitches for SEO
How To Create Your Social Media Calendar From Scratch | + Free Calendar Tool
Buffer · beginner hands-on
→ Create a social media content calendar→ Plan and organize social media posts
Community Building Flow: Landing Pages, Emails & Surveys
Flux Academy · beginner hands-on
→ Create effective landing pages→ Build email marketing campaigns→ Design surveys
The Rolex Effect: How Rolex Branded Your Brain!
The Futur · beginner hands-on
→ Create demand for a product or service→ Limit supply to increase demand