Skills › Digital Marketing & Growth

Marketing Basics

Understand the digital marketing funnel, content strategy, and SEO basics.

0%
Confidence · no data yet
Sign in to track

After this skill you can…

  • Map a customer journey from awareness to purchase
  • Write a basic content calendar
  • Understand on-page vs off-page SEO

Watch (10 videos)

Instagram Business Profile Setup: 6 Steps to More Customers
HubSpot Marketing · beginner hands-on
→ Create an effective Instagram Business Profile→ Attract more customers with Instagram marketing
20 Laws of Wealth Every Entrepreneur Must Master
Evan Carmichael · beginner hands-on
→ Develop a marketing plan→ Create effective marketing campaigns→ Build a strong brand
Facebook Ads For Beginners in 2021 | Step By Step Facebook Ad Tutorial
Andrew Hubbard · beginner hands-on
→ Create a Facebook ad campaign→ Use Facebook Business Manager
6 Sales Tips to Get the Prospect Talking
Marketing 360 · beginner hands-on
→ Ask effective open-ended questions→ Use active listening to engage prospects→ Increase sales through prospect conversation
Google AdWords Display Planner Tutorial 2017-2018 - Best Google Display Network Tutorial
Surfside PPC · beginner hands-on
→ Create targeted ads→ Use the Google Display Planner tool
The easiest way to sell something online without any experience
Oberlo · beginner hands-on
→ Create an online store using Shopify→ Start selling products online
This Is How You Sell SEO To Small Businesses
fatjoe. · beginner hands-on
→ Sell SEO services to small businesses→ Create effective sales pitches for SEO
How To Create Your Social Media Calendar From Scratch | + Free Calendar Tool
Buffer · beginner hands-on
→ Create a social media content calendar→ Plan and organize social media posts
The Rolex Effect: How Rolex Branded Your Brain!
The Futur · beginner hands-on
→ Create demand for a product or service→ Limit supply to increase demand
Facebook Ads Tutorial 2023 - How to Create Facebook Ads For Beginners (COMPLETE GUIDE)
Jordan Platten · beginner · 48 min hands-on
→ Create Facebook Ads→ Target specific audiences→ Set up ad budgets

Read (10 articles)

📄
About selling a solution
Dev.to · Igor Duca · 2024-05-13
📄
How to Unify Wallet Data With Web Analytics
Dev.to · Yos Riady · 2026-03-22
📄
Customer Lifetime Value (CLV): Formula Guide
Dev.to · Tugelbay Konabayev · 2026-04-01
📄
Starting Digital Marketing in 2026: What Beginners Should Focus On
Dev.to · Techstack Academy · 2026-04-03
📄
Streaming Pays You Pennies. Here Are 7 Ways Music Producers Actually Make Money in 2026
Dev.to · 3DImli-Store Builder Platform · 2026-04-06
📄
Start Digital Marketing Today: A Beginner’s Success Guide
Dev.to · Trio Assist · 2026-04-09