Skills › Digital Marketing & Growth

Video Marketing

Create and distribute video content for YouTube, short-form, and paid ads.

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After this skill you can…

  • Optimise a YouTube channel for SEO and watch time
  • Create a 60-second explainer video for ads
  • Repurpose long-form video into short-form clips

Prerequisites

Watch (10 videos)

How to Create Cinematic AI Videos (No-BS Guide)
Jeff Su · intermediate hands-on
→ Create cinematic AI videos→ Use AI tools for video creation
How To YouTube Live Stream! Deliver Your Paid Products Live For Customers Or Livestream For Everyone
Miles Beckler · intermediate hands-on
→ Set up YouTube live streams for paid products→ Broadcast live to public audiences
YouTube Ads Competitor Targeting
Paid Media Pros · intermediate hands-on
→ Target competitors with YouTube Ads→ Increase brand awareness with video ads
YouTube Ad Sequencing
Paid Media Pros · beginner hands-on
→ Set up YouTube ad sequencing in Google Ads→ Create a branded story with video ads
How to Film YouTube Videos on Your Phone
Ali Abdaal · beginner hands-on
→ Film a YouTube video→ Edit a video using Filmic Pro
Complete YouTube Ads Strategy to Grow Your Channel ($43K Spent)
Ahrefs · beginner hands-on
→ Create effective YouTube ads→ Grow YouTube channel
The Beginner's Guide to Live Streaming - The Income Stream Day #153
Pat Flynn · beginner hands-on
→ Create a live stream→ Promote a product or service through live streaming
YouTube Ads Interactive Features
Paid Media Pros · intermediate hands-on
→ Add call-to-action overlays to YouTube Ads→ Use sitelink assets in YouTube Ads
Recording a YouTube Video (Behind the Scenes) - Day #331 of The Income Stream with Pat Flynn
Pat Flynn · beginner hands-on
→ Create a YouTube video→ Plan a video production
Join the 30-day video challenge today!
Pat Flynn · beginner hands-on
→ Create engaging videos→ Promote products or services through video

Read (10 articles)

📄
The Ultimate Guide to Monetizing Short-Form Video Content
Dev.to · WEDGE Method Dev · 2026-03-22
📄
How to Create Viral Videos with AI in 2026
Dev.to · Jackson · 2026-04-01
📄
Building a YouTube-to-Shorts Pipeline With Node.js and FFmpeg
Dev.to · Kyle White · 2026-04-02
📄
Brilliant Video Marketing Examples to Inspire Your Next Campaign
Dev.to · Sandra Gill · 2026-04-05
📄
How to Increase Views on YouTube Shorts [2026 Strategy]
Dev.to · Kshitiz Kumar · 2026-04-05
📄
Google Vids Made Product Proof Cheap. That’s the Problem
Medium · Startup · 2026-06-24