Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,887
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Facebook Ads: The Best Return on Investment I've Made...
Digital Marketing & Growth
Facebook Ads: The Best Return on Investment I've Made...
Ben Heath Advanced 5y ago
Is Facebook Ads Retargeting Going Away With iOS 14?!
Digital Marketing & Growth
Is Facebook Ads Retargeting Going Away With iOS 14?!
Ben Heath Advanced 5y ago
Should you use facebook ads or google ads for your business? #Shorts
Digital Marketing & Growth
Should you use facebook ads or google ads for your business? #Shorts
Wes McDowell Advanced 5y ago
How to Maximize Your Customer Lifetime Value with Email Marketing - Email Marketing Unlocked
Digital Marketing & Growth
How to Maximize Your Customer Lifetime Value with Email Marketing - Email Marketing Unlocked
Neil Patel Advanced 5y ago
Which Web Hosting Is The Best For WordPress? (2022 Review)
Digital Marketing & Growth
Which Web Hosting Is The Best For WordPress? (2022 Review)
WHR Marketing LTD Advanced 5y ago
Hilarious SEJ eSummit Bloopers
Digital Marketing & Growth
Hilarious SEJ eSummit Bloopers
Search Engine Journal Advanced 5y ago
New Data Shows the Impact – or Lack Thereof of Facebook Ads | From Ep. 158
Digital Marketing & Growth
New Data Shows the Impact – or Lack Thereof of Facebook Ads | From Ep. 158
Search Engine Journal Advanced 5y ago
Give Your Website a Perfect Color Scheme, Fast & Easy
Digital Marketing & Growth
Give Your Website a Perfect Color Scheme, Fast & Easy
Wes McDowell Advanced 5y ago
Chase Chappell Live Stream
Digital Marketing & Growth
Chase Chappell Live Stream
Chase Chappell Advanced 5y ago
Yoast SEO Social settings | Facebook tab | Yoast SEO for WordPress
Digital Marketing & Growth
Yoast SEO Social settings | Facebook tab | Yoast SEO for WordPress
Yoast Advanced 5y ago
Exploring the Yoast SEO meta box and sidebar | Yoast SEO for WordPress
Digital Marketing & Growth
Exploring the Yoast SEO meta box and sidebar | Yoast SEO for WordPress
Yoast Advanced 5y ago
November 2020 Results and December 2020 Marketing Strategy - #11 - From $0 to $2K
Digital Marketing & Growth
November 2020 Results and December 2020 Marketing Strategy - #11 - From $0 to $2K
Surfside PPC Advanced 5y ago
Facebook Reach and Frequency Campaigns
Digital Marketing & Growth
Facebook Reach and Frequency Campaigns
Paid Media Pros Advanced 5y ago
Increase Facebook Ad Conversions Using Existing Post Ids To Stack Social Proof
Digital Marketing & Growth
Increase Facebook Ad Conversions Using Existing Post Ids To Stack Social Proof
Chase Chappell Advanced 5y ago
How to OWN Google My Business Rankings - Module 1 - Lesson 3 - Local SEO Unlocked
Digital Marketing & Growth
How to OWN Google My Business Rankings - Module 1 - Lesson 3 - Local SEO Unlocked
Neil Patel Advanced 5y ago
The Key to Marketing Growth (CCC) & An Update - #8 - From $0 to $2K
Digital Marketing & Growth
The Key to Marketing Growth (CCC) & An Update - #8 - From $0 to $2K
Surfside PPC Advanced 5y ago
Should You Advertise Locally or Nationally With Facebook Ads?
Digital Marketing & Growth
Should You Advertise Locally or Nationally With Facebook Ads?
Ben Heath Advanced 5y ago
How Will iOS 14 Affect Facebook Lookalike Audiences?
Digital Marketing & Growth
How Will iOS 14 Affect Facebook Lookalike Audiences?
Ben Heath Advanced 5y ago
7 Facebook Ad Copy Techniques That WORK
Digital Marketing & Growth
7 Facebook Ad Copy Techniques That WORK
Ben Heath Advanced 5y ago
How to Dominate Ecommerce in 2020
Digital Marketing & Growth
How to Dominate Ecommerce in 2020
Search Engine Journal Advanced 5y ago
iOS 14 = Facebook Ad Apocalypse? No Chance!
Digital Marketing & Growth
iOS 14 = Facebook Ad Apocalypse? No Chance!
Ben Heath Advanced 5y ago
Facebook Ads RETARGETING - 7 Best Practices
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads RETARGETING - 7 Best Practices
Ben Heath Advanced 5y ago
Should You Delete Comments on Facebook Ads?
Digital Marketing & Growth ⚡ AI Lesson
Should You Delete Comments on Facebook Ads?
Ben Heath Advanced 5y ago
Facebook Ads: Get most out of New Year Period
Digital Marketing & Growth
Facebook Ads: Get most out of New Year Period
Ben Heath Advanced 5y ago
SEJ eSummit 2021 : The Digital Marketing Virtual Super Conference
Digital Marketing & Growth
SEJ eSummit 2021 : The Digital Marketing Virtual Super Conference
Search Engine Journal Advanced 5y ago
Minimum Facebook Ad Budget? Here's What I Think...
Digital Marketing & Growth
Minimum Facebook Ad Budget? Here's What I Think...
Ben Heath Advanced 5y ago
Facebook Ad Changes in The EU?! (Messages, etc.)
Digital Marketing & Growth
Facebook Ad Changes in The EU?! (Messages, etc.)
Ben Heath Advanced 5y ago
Facebook Ads in 2021 - What To Expect
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads in 2021 - What To Expect
Ben Heath Advanced 5y ago
iOS 14 - What Will Happen To Facebook Ads?!
Digital Marketing & Growth
iOS 14 - What Will Happen To Facebook Ads?!
Ben Heath Advanced 5y ago
Yoast SEO Tools | Tools tab | Yoast SEO for WordPress
Digital Marketing & Growth
Yoast SEO Tools | Tools tab | Yoast SEO for WordPress
Yoast Advanced 5y ago
Yoast SEO Search Appearance settings | Content types tab | Yoast SEO for WordPress
Digital Marketing & Growth
Yoast SEO Search Appearance settings | Content types tab | Yoast SEO for WordPress
Yoast Advanced 5y ago
Yoast SEO General settings | Features tab | Yoast SEO for WordPress
Digital Marketing & Growth
Yoast SEO General settings | Features tab | Yoast SEO for WordPress
Yoast Advanced 5y ago
How to use the internal linking tool in Yoast SEO Premium | Yoast SEO for WordPress
Digital Marketing & Growth
How to use the internal linking tool in Yoast SEO Premium | Yoast SEO for WordPress
Yoast Advanced 5y ago
Yoast SEO backend tour | Yoast SEO for WordPress
Digital Marketing & Growth
Yoast SEO backend tour | Yoast SEO for WordPress
Yoast Advanced 5y ago
Can Facebook Ad Audiences Be Too Large?
Digital Marketing & Growth
Can Facebook Ad Audiences Be Too Large?
Ben Heath Advanced 5y ago
5 Facebook Ad MYTHS (That Are Hurting Your Results)
Digital Marketing & Growth
5 Facebook Ad MYTHS (That Are Hurting Your Results)
Ben Heath Advanced 5y ago
Dos & Don'ts Of Facebook Ad Headlines
Digital Marketing & Growth
Dos & Don'ts Of Facebook Ad Headlines
Ben Heath Advanced 5y ago
Facebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips!
Digital Marketing & Growth
Facebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips!
Wes McDowell Advanced 5y ago
Facebook Ads - What To Do When NOTHING Is Working!
Digital Marketing & Growth
Facebook Ads - What To Do When NOTHING Is Working!
Ben Heath Advanced 5y ago
Increase Your Conversion Rate By Adding This ONE Page to Your Website
Digital Marketing & Growth
Increase Your Conversion Rate By Adding This ONE Page to Your Website
Wes McDowell Advanced 5y ago
Realistic Cost Per Lead With Facebook Ads?
Digital Marketing & Growth
Realistic Cost Per Lead With Facebook Ads?
Ben Heath Advanced 5y ago
19% Better Results With This Facebook Ad Placement Set Up
Digital Marketing & Growth ⚡ AI Lesson
19% Better Results With This Facebook Ad Placement Set Up
Ben Heath Advanced 5y ago
Google Passages – What They Are & What They Are Not
Digital Marketing & Growth
Google Passages – What They Are & What They Are Not
Search Engine Journal Advanced 5y ago
The ONE Facebook Custom Audience Everyone Should Use!
Digital Marketing & Growth
The ONE Facebook Custom Audience Everyone Should Use!
Ben Heath Advanced 5y ago
Facebook Ad Best Practices For Scaling High Ad Spend Ad Accounts
Digital Marketing & Growth
Facebook Ad Best Practices For Scaling High Ad Spend Ad Accounts
Chase Chappell Advanced 5y ago
Facebook Ads | Christmas Campaign Gets 7X ROAS & $3 Cost Per Purchase
Digital Marketing & Growth
Facebook Ads | Christmas Campaign Gets 7X ROAS & $3 Cost Per Purchase
Chase Chappell Advanced 5y ago
Facebook Ads Case Study: 40% of All Sales Coming From AfterPay
Digital Marketing & Growth
Facebook Ads Case Study: 40% of All Sales Coming From AfterPay
Chase Chappell Advanced 5y ago
Facebook Lead Ads: How To Get More Leads
Digital Marketing & Growth
Facebook Lead Ads: How To Get More Leads
Chase Chappell Advanced 5y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Particle Physics: an Introduction
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Particle Physics: an Introduction
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From Likes to Leads: Interact with Customers Online
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From Likes to Leads: Interact with Customers Online
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Create a Business Marketing Brand Kit Using Canva
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Self-paced
Create a Business Marketing Brand Kit Using Canva
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Salesforce Marketing Cloud Integration Essentials
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Self-paced
Salesforce Marketing Cloud Integration Essentials
Opens on Coursera ↗
Introducción al Marketing de Redes Sociales con Visme
📚 Coursera Course ↗
Self-paced
Introducción al Marketing de Redes Sociales con Visme
Opens on Coursera ↗
Design Leadership Mastery: Elevate Teams and Drive Impact
📚 Coursera Course ↗
Self-paced
Design Leadership Mastery: Elevate Teams and Drive Impact
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