Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,887
lessons
Skills in this topic
View full skill map →
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
How To Setup A Facebook Pixel on Shopify w/Alex Stemplewski
Digital Marketing & Growth
How To Setup A Facebook Pixel on Shopify w/Alex Stemplewski
Chase Chappell Advanced 5y ago
How To Sell More Lipstick using Facebook ads
Digital Marketing & Growth
How To Sell More Lipstick using Facebook ads
Chase Chappell Advanced 5y ago
Seasonal Content: Improve Your Seasonal Content Marketing Strategy - #19 - From $0 to $2K
Digital Marketing & Growth
Seasonal Content: Improve Your Seasonal Content Marketing Strategy - #19 - From $0 to $2K
Surfside PPC Advanced 5y ago
Is Your Facebook Ads Strategy Outdated?
Digital Marketing & Growth
Is Your Facebook Ads Strategy Outdated?
Ben Heath Advanced 5y ago
When To NOT Add Detailed Targeting To Facebook Ad Campaigns
Digital Marketing & Growth ⚡ AI Lesson
When To NOT Add Detailed Targeting To Facebook Ad Campaigns
Ben Heath Advanced 5y ago
16 sweet reasons to love Yoast SEO!
Digital Marketing & Growth
16 sweet reasons to love Yoast SEO!
Yoast Advanced 5y ago
Google Ads Quality Score
Digital Marketing & Growth
Google Ads Quality Score
Paid Media Pros Advanced 5y ago
10 Things to Know in Google Search Console [Malayalam]
Digital Marketing & Growth
10 Things to Know in Google Search Console [Malayalam]
Surej's Vlog Advanced 5y ago
Facebook Conversion API Setup (CAPI) - Set up FB Conversions API using Zapier
Digital Marketing & Growth
Facebook Conversion API Setup (CAPI) - Set up FB Conversions API using Zapier
Andrew Hubbard Advanced 5y ago
$187,000+ on Shopify - Here's How
Digital Marketing & Growth
$187,000+ on Shopify - Here's How
Chase Chappell Advanced 5y ago
How To Target High Income People on Facebook Ads
Digital Marketing & Growth
How To Target High Income People on Facebook Ads
Chase Chappell Advanced 5y ago
How To Monetize a Facebook Page
Digital Marketing & Growth
How To Monetize a Facebook Page
Chase Chappell Advanced 5y ago
Facebook Ads Retargeting Strategy for Funnels
Digital Marketing & Growth
Facebook Ads Retargeting Strategy for Funnels
Chase Chappell Advanced 5y ago
Facebook Ads | Order Bumps, Free Shipping, Cross Sells, Payment Plans and Conversions Rates
Digital Marketing & Growth
Facebook Ads | Order Bumps, Free Shipping, Cross Sells, Payment Plans and Conversions Rates
Chase Chappell Advanced 5y ago
Try These Facebook Ad Retargeting Audiences
Digital Marketing & Growth
Try These Facebook Ad Retargeting Audiences
Chase Chappell Advanced 5y ago
Facebook Ads Commerce Manager Audience Strategy
Digital Marketing & Growth
Facebook Ads Commerce Manager Audience Strategy
Chase Chappell Advanced 5y ago
How To Use Facebook Ad Creative Reporting Tool
Digital Marketing & Growth
How To Use Facebook Ad Creative Reporting Tool
Chase Chappell Advanced 5y ago
Facebook Ads | Audience Stacking Strategy for Scaling on Shopify
Digital Marketing & Growth
Facebook Ads | Audience Stacking Strategy for Scaling on Shopify
Chase Chappell Advanced 5y ago
Facebook Ads Interest Testing Strategy
Digital Marketing & Growth
Facebook Ads Interest Testing Strategy
Chase Chappell Advanced 5y ago
Facebook Ads 2021 | Creating Campaigns, Ads, and Optimizing Shopify Conversion Rate
Digital Marketing & Growth
Facebook Ads 2021 | Creating Campaigns, Ads, and Optimizing Shopify Conversion Rate
Chase Chappell Advanced 5y ago
How To Setup A TikTok Ad Account and Campaign in 2021
Digital Marketing & Growth
How To Setup A TikTok Ad Account and Campaign in 2021
Chase Chappell Advanced 5y ago
How To Setup Instagram/Facebook Shops #Shorts
Digital Marketing & Growth
How To Setup Instagram/Facebook Shops #Shorts
Chase Chappell Advanced 5y ago
How To Find The Best Facebook Ad Interest Audiences
Digital Marketing & Growth
How To Find The Best Facebook Ad Interest Audiences
Chase Chappell Advanced 5y ago
How To Target People That Watch Your Video on Instagram Reels #shorts
Digital Marketing & Growth
How To Target People That Watch Your Video on Instagram Reels #shorts
Chase Chappell Advanced 5y ago
$21k In 3 Days Facebook Ads Hack #shorts
Digital Marketing & Growth
$21k In 3 Days Facebook Ads Hack #shorts
Chase Chappell Advanced 5y ago
Top 4 Shopify Apps To Try Out  #Shorts
Digital Marketing & Growth
Top 4 Shopify Apps To Try Out #Shorts
Chase Chappell Advanced 5y ago
$45k in 30 Days on Shopify - Here is How #shorts
Digital Marketing & Growth
$45k in 30 Days on Shopify - Here is How #shorts
Chase Chappell Advanced 5y ago
How To See Competitors Facebook Ad Audiences
Digital Marketing & Growth
How To See Competitors Facebook Ad Audiences
Chase Chappell Advanced 5y ago
How To Find Facebook Ad Interest Audiences That Convert
Digital Marketing & Growth
How To Find Facebook Ad Interest Audiences That Convert
Chase Chappell Advanced 5y ago
Facebook Ad Creation Tutorial PART 2 - Facebook Ad Campaign Results
Digital Marketing & Growth
Facebook Ad Creation Tutorial PART 2 - Facebook Ad Campaign Results
Chase Chappell Advanced 5y ago
Zero Sales from Facebook Ads?! Here's the Problem...
Digital Marketing & Growth
Zero Sales from Facebook Ads?! Here's the Problem...
Ben Heath Advanced 5y ago
How To Setup A Facebook Ad Call Campaign Step-By-Step
Digital Marketing & Growth
How To Setup A Facebook Ad Call Campaign Step-By-Step
Chase Chappell Advanced 5y ago
Facebook Aggregate Event Measurement Tool | Select 8 Priority Events
Digital Marketing & Growth
Facebook Aggregate Event Measurement Tool | Select 8 Priority Events
Chase Chappell Advanced 5y ago
Value Optimization with Facebook Ads? Yes or No?
Digital Marketing & Growth
Value Optimization with Facebook Ads? Yes or No?
Ben Heath Advanced 5y ago
Facebook Ad Optimization, IOS 14 Updates/Tasks, & Facebook Aggregate Event Measurement Tool
Digital Marketing & Growth
Facebook Ad Optimization, IOS 14 Updates/Tasks, & Facebook Aggregate Event Measurement Tool
Chase Chappell Advanced 5y ago
How To Get More SMMA Clients & Grow An Agency | Free Agency Coaching Call
Digital Marketing & Growth
How To Get More SMMA Clients & Grow An Agency | Free Agency Coaching Call
Chase Chappell Advanced 5y ago
Facebook Ads: How Many Conversions To Exit Learning Phase/Learning Limited
Digital Marketing & Growth
Facebook Ads: How Many Conversions To Exit Learning Phase/Learning Limited
Chase Chappell Advanced 5y ago
Facebook Ads CBO, ABO, Retargeting, & Website Conversion Rate Optimization
Digital Marketing & Growth
Facebook Ads CBO, ABO, Retargeting, & Website Conversion Rate Optimization
Chase Chappell Advanced 5y ago
How To Lower Facebook Ad CPMs and Increase Sales Volume by Testing New Offers
Digital Marketing & Growth
How To Lower Facebook Ad CPMs and Increase Sales Volume by Testing New Offers
Chase Chappell Advanced 5y ago
Can You Re-Run Old Facebook Ads?
Digital Marketing & Growth ⚡ AI Lesson
Can You Re-Run Old Facebook Ads?
Ben Heath Advanced 5y ago
Facebook Ads Disapproved?! AVOID this...
Digital Marketing & Growth
Facebook Ads Disapproved?! AVOID this...
Ben Heath Advanced 5y ago
Facebook Ads Results Drop Off From iOS 14? Do This NOW!
Digital Marketing & Growth
Facebook Ads Results Drop Off From iOS 14? Do This NOW!
Ben Heath Advanced 5y ago
LAZY Facebook Advertisers Do This...
Digital Marketing & Growth
LAZY Facebook Advertisers Do This...
Ben Heath Advanced 5y ago
Is Video still the KING of Facebook Ads? | REVEALED
Digital Marketing & Growth
Is Video still the KING of Facebook Ads? | REVEALED
Chase Chappell Advanced 5y ago
How To Use Instagram Reels, TikTok & Retargeting Ads to Grow Your Following & Business
Digital Marketing & Growth
How To Use Instagram Reels, TikTok & Retargeting Ads to Grow Your Following & Business
Chase Chappell Advanced 5y ago
How To Target Your Exact Audience With Facebook Ads
Digital Marketing & Growth
How To Target Your Exact Audience With Facebook Ads
Chase Chappell Advanced 5y ago
Why the VALUE of Giving it ALL for FREE Makes you an Authority and Fast Tracks your Success
Digital Marketing & Growth
Why the VALUE of Giving it ALL for FREE Makes you an Authority and Fast Tracks your Success
Chase Chappell Advanced 5y ago
How Many Facebook Ad Campaigns Should You Run?
Digital Marketing & Growth ⚡ AI Lesson
How Many Facebook Ad Campaigns Should You Run?
Ben Heath Advanced 5y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
Introduction to Email Marketing
📚 Coursera Course ↗
Self-paced
Introduction to Email Marketing
Opens on Coursera ↗
Email Marketing: Automate, Convert & Scale Revenue
📚 Coursera Course ↗
Self-paced
Email Marketing: Automate, Convert & Scale Revenue
Opens on Coursera ↗
Interfacing with the Arduino
📚 Coursera Course ↗
Self-paced
Interfacing with the Arduino
Opens on Coursera ↗
AI-Powered Brand Strategy & Marketing Analytics
📚 Coursera Course ↗
Self-paced
AI-Powered Brand Strategy & Marketing Analytics
Opens on Coursera ↗
Optimize and Track SEO
📚 Coursera Course ↗
Self-paced
Optimize and Track SEO
Opens on Coursera ↗
Factory Automation: Shaping the Future of Manufacturing
📚 Coursera Course ↗
Self-paced
Factory Automation: Shaping the Future of Manufacturing
Opens on Coursera ↗