AI-Powered Brand Strategy & Marketing Analytics

Build the ability to design, measure, and optimize brand strategy using AI and data-driven insights. In this capstone course, you’ll learn how to combine creative brand thinking with analytics, predictive models, and real-time measurement. Using practical tools like ChatGPT, Jasper, Power BI, and Google Data Studio, you’ll work on real-world use cases to create an AI-powered brand performance dashboard and a strategic data story. This course focuses on applied learning and is ideal for learners ready to move from intuition-led branding to evidence-based decision-making. To begin with, Module …