CPC & Keyword Research

Master the essential building blocks of paid search marketing that every digital marketer needs to succeed. This Short Course is created to help digital marketing professionals accomplish confident campaign setup and budget forecasting through data-driven keyword research. By completing this course, you'll be able to articulate key advertising metrics with precision, navigate industry-standard keyword tools efficiently, and make informed decisions about campaign costs that you can apply immediately in your next client presentation or campaign launch. By the end of this course, you will be ab…