Facebook Ads 2020 | Audience Targeting Best Practices & Ad Optimizations

Key Takeaways

we're gonna be covering today is really we're gonna be covering basically how to know when to keep a high-performing ad versus when to cut slash remove an underperforming ad as well as like the types of audiences we want to create for testing and getting more into like audiences itself understanding like you know what's the build-out for that and everything along those lines sounds great so we've given this since I believe it's Friday they've given us about five days I believe know I released them on Sunday okay perfect that's fine three days it took like 20 up to 24 hours for some of them to get approved some of them were approved right away and then they just kind of trickled in throughout the day Monday yeah 24 hours is usually their maximum but that's that should be it normal okay can you see my screen yeah okay perfect so it looks like right now we have one website scheduled call looks like it's at a dollar thirty nine right now did you end up receiving this did they end up taking this yes he did schedule call that was yesterday and he was a know close so he just didn't have the money or whatever his excuse was but okay his objection but yeah he doing okay cool so what we're gonna do is the idea is we want to see about basically anything if we can get like if this ad specifically has like three schedules right and then let's just go ahead and assume that none of these have a single scheduled that's automatically going to pinpoint that this ads already like outperforming any of the others and basically like right now you see how it says it's thirty six sixty like that's how much it costs per website schedule but the moment we only focus on the number one performing ad like if this one had three and there is ear on all of them and we removed every single ad but this one and our cost was only a dollar thirty nine that would mean that you know we're booking calls for a dollar thirty nine like right now we might be paying thirty-six but the moment we start cutting these the average is gonna fall down to our high performing average does that make sense sort of I mean calls booked at a buck 39 is really really really really cheap exactly and that's what going for it we want to find the ones that are around $1 and then what we're gonna do is we're gonna remove this one it has it doesn't have any results we're gonna remove this one we're gonna remove anything that doesn't have results right I'm not only gonna focus on the one that's working well right now since we only have one submission we can't really do that because like that doesn't give us enough data so what we're gonna do is we're gonna make more audiences to really be able to find out which one works the best you know I was gonna say it doesn't seem like enough data just switch them off yeah and so that's all we're gonna what we're gonna do is we're gonna I'm gonna show you how to duplicate engagement so like let's see if this has any engagement okay there is one ad that has a few different comments on the bottom let's see whose reactions put seems right here here we go so when we duplicate this ad will actually show that that engagement is still there in another audience hmm that's not the one there is one where the teddy bear one that has a couple of comments on it yeah that one yeah yeah perfect okay so I'm gonna show you how to basically put this on different audiences and keeping these comments basically meaning we're gonna reach more people and we're gonna get more comments on this exact same post and it's not gonna cost you any more money it's actually gonna get cheaper when we do it which is really nice I'm all about that okay so right now we left this audience open last I remember that there was nothing actually we wanted to make sure that we left it open other than the fact that we chose men only I did have one woman that registered for my training or you know clicked on the ad and hit my autoresponder right yeah that's likely because there's an unknown section that you know people get marked as they just don't give out their you know their gender okay so what we're gonna do is we're going to go ahead and since we have this mini ads let's see how many you ended up creating 27 we're gonna duplicate this audience so you simply just press duplicate one audience we're gonna duplicate this one and then we're gonna change the audience itself okay so I was showing 100 million people we're going to duplicate it because we want all of these ads in the next audience as well okay just all men without any we're gonna change the audience type but we're gonna keep all the engagements on all the other ads all of them are just the ones that are actually getting responses all of them right now because we need more data and this is gonna give us a lot more data and it's also gonna increase the amount of people who submit so we're gonna choose existing audience because we want to duplicate this audience with the exact same ads we don't to change the campaign because we want it underneath the ad set because if we ever decide to switch to campaign budget optimization I'm not sure if you're familiar it will make our lives a lot easier in the future now let's talk more about that and on another call so we're going to duplicate this and we'll change the name later the daily budget looks like it's at 10:00 we'll leave it at in everyone in this location we're gonna keep it at that we'll keep the English will keep the age the only thing we're gonna do is we're actually going to change the custom audience so what we really want to do is hit create nail and we want to make it to where we're targeting people who are basically a lot more qualified than just an open audience open audiences are good for testing purposes and they actually end up becoming your best audience over the long term but you know if we're wanting to do things over the short term we're gonna want to focus on like audiences that are gonna be quick wins for us I have a question for you on that yes is there a way to narrow down a more qualified individual dare I say with money yes it is possible right now the thing is we we're gonna choose basically it's gonna be really nice once we have a lot more data but there's no actual interest based targeting that's really gonna work for income because they removed income it's all household income which your household income it's really zip code based which is like you know you're targeting the top zip codes which is just it's not as effective as you would think it is so what we want to do is basically you know segment all of the people who mark on either your form or have become you know qualified individuals separately which I'll show you with the conversions and we'll end up making a separate audience with those people because they're gonna automatically have you know a larger income hmm okay I don't quite see what you mean but I'll trust you the first thing we want to do is duplicate and then we'll choose customer oh I'm sorry we're gonna end up choosing a website traffic and the first onions we'll do is we're gonna do 30 days and we're gonna do on all website visitors and we'll end up just like you know naming this website visitors and we'll do parenthesis 30 days right that's all right we'll spell it correctly o visits Horus so website visitors anybody who's visited the website within 30 days mmm will create this audience and then the moment that's created we're gonna hit create nail we're gonna create it look like because we actually don't want to custom audience in there because we don't care if they've visited the website we just want to target people who are similar to them that I visited a website do you have to have enough or more data to create a look-alike audience it seems pretty small to be able to do that as long as it's over 100 we'll be fine ideally we want more than a thousand but um 100 is fine because it's actually gonna end up you know growing because the cool thing about these look-alikes are the more people who visit these these audiences will actually change on their own how is that possible because you know if we have a thousand new visitors come in within the next 30 days it's gonna find people who look similar to those 1,000 people you know the next 30 days the 1000 people who visit your site are gonna be different from you know the last 1,000 people who visited your site it's not unless we only have identical people every time visiting your site your audience will always be changing and your look-alikes okay I see what you're saying in that and that's really good too because when we have audiences that are changing you you want that because when we start scaling and playing applying rules we want an audience that can dynamically change because we're gonna be getting more qualified individuals and the more qualified they become the better our audiences get on their own so it's gonna save you time from having to make any changes okay so we're gonna want to opt for look-alikes mainly we'll include everyone in this location because you said you know you can do business with anybody in the US will keep English and then we'll keep the age range now later on chase can we go outside of the US and [Music] absolutely absolutely we can only go outside of the US if you want to do business in other locations 100% I'll leave automatic placements we'll do seven days click conversions and we'll hit publish after we rename it usually what I do is for the rename I'll just copy this look I'll literally just highlight it copy and paste it right here does that make sense so now you know what audience it is okay only publish and this is going to duplicate every single ad you have and it's actually gonna keep the exact same engagements on them so now you're gonna be reaching double to people and you're going to keep the exact same engagement so what most people do is they usually just end up creating a separate audience and then recreate their ads a lot of times and they lose their engagement which ends up you know costing them more dollars than it should I've heard that strategy before I've never done what you're doing before though perfect and that should be publishing so now we should see this one's in reveal so it's going to reveal and the good thing is they'll get approved because do the same ads that have been approved here and now some of these ads I believe this one let's see which one had the Commons on it so control it says control number teal so if we end up going to our look-alike and we just find control number two that has therapeutic conversions long copying see we're in our look-alike and it actually kept the comments gotcha so now people in this audience who see this ad were actually starting with engagements so imagine you know having a thousand likes and creating a new audience like you're not even gonna have to earn those likes anymore you're just gonna be able to place this ad wherever you want and people are gonna see that there's been thousands of engagement so the idea is we want to keep this growing as much as possible just keep growing the social engagement and so now that we have these two audiences now we're gonna be able to test and we're gonna go ahead and want to create another audience so we'll just go ahead and duplicate this one the one that we just created duplicate the duplicate exactly it's duplicated again okay and this existing campaign and yeah and we're gonna want to choose I want to make sure we choose the right one it's called schedule calls so we'll duplicate schedule calls and you see how it says show existing post engagements right there yeah quick you bet keep it up good exactly we'll keep the daily budget at ten is that enough that's fine yeah and because this gonna end up becoming a lot actually when we remove ads so think about every time we remove an ad basically a larger piece of the budget is gonna go towards that so we keep so it's gonna have a will have a nicer effect as we start cutting ads so we're gonna do the same thing here we're gonna hit create custom audience website traffic and we're going to basically you know we're gonna go through all the events that you have we'll do submit application schedule and I believe those are the main events you have correct and the view content as well and it sounds right yeah um I know the submit app and the schedule one I don't know about the view content I believe the view contents when they view your scheduled form before they actually scheduled the questionnaire okay so we'll do we'll do the scheduled line we'll do 30 days and we'll just you know name it schedule and then parentheses 30 days and it's just let's just note that it's been 30 days and now we would do more than 30 days but we need more than 30 days timeline for us to be able to do that we're gonna want to do 30 days we're gonna want to do 60 days we're gonna want to do 90 120 and 180 you can go to 180 see how it says 180 so like the moment you're like we passed 30 days you got to go in here you got to create 60 days and like you know duplicate it create the 60 days and test it because you know the longer we get of data the better audience is likely to get in most cases 30 days is best and 180 days is best really in anything but in between is just like worth testing to find out if it works if that makes sense testing testing testing that's what they always say yes in then we'll deal does it work I don't know touched it create look-alike schedule United States create onehans and if you do different countries you'll just select the other country that you want to target people in and if you want you afterwards just go ahead and you know repeat this process except do it for a different country just make sure you leave out the United States I was thinking Canadia yeah there you go Canada that would be perfect okay now we have a look-alike for this one of your scheduled 30 days and we'll just copy this once again and we'll paste it up here no just the - pin so we know expand interest yes automatic placements yes and publish now you have three audiences all targeting the exact same ads people are going to see the engagements your engagements are likely to triple now and now what's gonna end up happening is we're gonna end up finding an ad that works way better than all the other ones a lot faster which is really good okay you is that enough to get the data that you're looking for the three audiences or do we need a fourth fifth yes so it is enough but we'll also what you want to do afterwards is going to create like two more audiences one of your submit applications and then one of your view contents if that makes sense okay so like you want to have one of each event that you have so now that we have these three audiences you're going to want to create those other two that we just referenced as well as now we need to like understand because what's gonna end up happening is you're gonna find out um basically what ads are gonna be working best a lot sooner and how we identify that is basically just looking at you know which ad ends up having the highest amount of scheduled calls so you just rank it um you know put it at the top and the second thing you want to look for is instantly look for the cost because if like your highest one is like you know ten but your cost is like 200 but your second one is like nine but the cost is only a dollar like clearly the second ones better make is only a dollar when you're paying nine hundred for this one and not you for this one so it's like a huge difference so we want to choose the one that has the highest amount of submissions but the lowest cost and then what we do is we can also notice like there'll be times where you won't have any scheduled calls but you'll see that like you see how this says registrations leads content views some of these might have like ten or fifteen content views you know you can hover over them and I'll show it to you like this one has two website registration is completed okay okay that's a little - mark there no if you just hover over it it'll show you what conversions happen with this ad okay and what will end up happening is you'll notice that maybe this adds specifically like this exact headline the one that says conversions no button short copy online meaning URL one - copy will actually have like if you if you click ads and you hit you know rank it by results you might see it like five times in a row because we're ranking and by results and if it's there like five times like that's like an early on sign that like hey this one's gonna end up this ad specifically is gonna end up pointing because it's our top five placements even though it might have you know zero submissions it's still gonna end up becoming the best performer like you could basically predict in future off of it just by checking like hey you know all of these are getting registrations only a matter of time before they start scheduling so that's like a giveaway it's a winner but like the main goal is we need to cut losers so how do you know what's losing basically you just start scrolling to the bottom it's the exact opposite if you see like five or like a few of the exact same ads all bundled up at the very bottom then you're just gonna instantly turn them off if they have zero results they have like two dollars five bucks spin on them you know the cost is like almost double or triple what it's costing you to get a schedule you know just turn them off instantly just don't even question it he's like look at it and say okay that's like a dead giveaway we have three of the exact same ads right here we're just gonna cut this okay in the moment you cut those your average cost is gonna go down like this number will start lowering and that's our goal okay is this number will start going up so like let's see there you go prime example you see this we have this one this is 6-1 2019 6-1 2019 now these three are a little bit different on like what you have here but it's a clear giveaway that like whatever this six - this like 6/1 means is like not working with one of these ads do you know what that is yet itself yeah like what this might be referencing yeah I know the landing page that it goes to yeah that's just your copy I'd yeah I know which one it is okay if you look you see mine we open that back up mmm you see my name right there above Renu yeah there yep yes that's now going to the online meeting ones okay let's see so that's taking them too just sticking them to your email yep right now right now okay let's see what this one is up here let's see what this one okay that one's also right now okay that one's online so it looks like these three right here like I would honestly say like we cut these three already even like like you see how like little there is of data for us to make this decision but in this case we're able to basically predict the future before the data even comes in just by knowing that like the moment all three of these are getting jumbled up like that's it that's it at the very bottom remember how we ranked it from top to bottom and results exactly in the moment we noticed there's like a whole group just lined up at the bottom that's like you know 98% positive these aren't going to end up breaking out as a winner so we just which turn these off you mind if I turn these off sure go ahead so we turn these three ads off I did have a question related to that as well okay my developer is right now as we speak creating three new landing pages that are near duplicates almost exactly the same as the ones that have the online meeting okay so a landing page looks exactly saying it functions exactly the same I'm getting rid of the webinar service that I have just driving traffic straight to landing page enter their information and then the next page is the the the training the webinar itself on a Thank You page and and then right there below that is the button to book a call it takes them to the scheduler page right so I'm trying to eliminate the webinar service because Jay is telling me that more and more and more people men are not seeing the training they're not a watching at all or B they're not seeing it because of technical issues and so I'm like well why am i paying for a webinar service if you know they're there follow-up emails are not working correctly there and they're having issues on androids I've heard it multiple times and even it's equally annoyed on Android they can't see the webinar on androids but the can on just about any other device okay then why don't you remove Android to start with I don't know is that too early I would think I think it is a little early but also if you've heard it multiple times like more than like three or four people have said it then you know maybe we want to go ahead and just remove Android as a option anyways yeah and then like at the moment like people we remove the Android they'll be like as soon as we start seeing people commenting like all this this doesn't work for Android I wish they had this video for Android didn't like we just create a separate campaign and create an Android one in testan see it again and drive them to that page instead of the webinar page right yeah you just create two separate campaigns one for Android users and then one for iOS right okay that's an idea so let's not cut anything just yet let's just see how it plays out because I don't I don't know if we have enough data to really start doing for Android yeah I mean I'm the webinar platform there's a section there where they can ask questions and so people email me her they type in a question and when you type in a question I immediately an email and the emails always say I can't watch it it doesn't work level block so I always respond back and send them the replay page which is no thank you page is totally different thing and then they watch it and then they book a call but just obviously a lot more manual and that so automated I could pull up an example for you on another account that where we had that exact same problem it wasn't working for Android we just like totally removed that Android is an option and then like a week later we had like a a colossal amount of comments saying like why isn't this available for Android and we created a separate campaign for Android and now it's like one of the best performing ones just by like separating iOS from Android users I don't have to make sense it does I'm with you if you want to see that just let me know and I'll turn up sure why not one TV that clintons you know it's trying to load it as soon as it does little show you but back to what I was saying about the ad um so like you see how these three oh are those the same three this one's this thing that one's the same oh yeah that's also it's in and then this one it looks like so we have these ads that we these are the three be cut remember yeah so like we're automatically not even gonna consider them for them next audience we're just gonna save money like right now and like just improve performance before we even like to launch these because if they're not gonna work here they're likely not gonna work any other audience there is a chance that they would perform better based off of you know maybe this audience is completely different in the America react differently um but typically it just doesn't like usually like you'll find that one ad ends up actually working in almost all audiences in a lot of cases like one message will resonate that's with everyone so typically we just turn these off if that's right sure so we remove these what's something a little cutting triangle it just it'll disappear in a second there we go since going so now we're automatically going to prevent any unsuccessful results from happening on these ads so we've already like decided on a loser and we've cut them and we've also noticed you know one winner it would be best if we solved that one specific ad like multiple times at the top but in most cases it's best if we see like you know three of the exact same ads all in one spot if that makes sense okay so how do you do that again I guess I missed that part how do you keep all the ads in one spot because aren't they already yeah so you can click ads right here yeah and link have them you see how it says 81 ads all your ads are gonna show up here yeah okay just you know select active at deliveries active because we only want the active ads okay and we ranked it by results and then basically if we get any more than three at the at the top you know we're gonna rank it by make sure that it's ranked in terms of like results not the opposite direction that would be really scary if you do it the wrong way as soon as we see more than three that's basically it like a a sign that you know you have a high-performing ad in this group okay right so we have like two right here it looks like they're pretty similar we don't have a like a group of three yet but at the bottom we did notice there was like a group of three all because they have like a specific there's a specific thing about about them I guess it was a link we ended up finding out that wasn't showing to be a high-performing with that specific image no that link my work with this photo but with this photo of a Destin so if there's three of them all at the very bottom and there's like no results there's just nothing about them like we don't have link clicks on these but we've shown them to this many people we'll just cut them right then in there maybe we cut it for one audience we're going to cut it for another audience does it make sense mm-hmm and when we cut that it's gonna lower our average so now we're looking at this month if we go to like let's say it's been two days we'll literally just do like let's say we cut those on Monday we're only going to look at Tuesday and Wednesdays results okay reason we do that is because we don't want to include the results from the days that we cut ads because our average hasn't lowered yet right or average can only lower after we cut something the following 48 hours because it's not around and now what you'll see is it's been 48 hours and look at the cost of results already like lower this will actually happen in like 48 hours you'll see it go down even more does that make sense mm-hmm so you're gonna want to weigh your performance no more than I mean no less than 48 hours you always want it like a 48 hour time frame and you can just you know select the last two days since you change those edits and just look like hey look my numbers trending down and these results are getting better but if you're always looking at things on it like this month basis you're gonna be looking at j2 results because you've made changes since you know the beginning of the month you've made a lot of changes know if the one or two performing ads are doing really well I mean how long do we run with it if they're like totally smoking the other ones like I mean like these guys are the only two ads that let's say that have results and all the other ones are like just not even there then we'll just cut all the other ones like right then and there I'll just drop them off well I'm asking about like long-term like six months ten months down the road stuff like that how is that going to continue to work work and do well yeah yeah so generally like generally speaking shelf life is like at minimum gonna be like six to eight weeks with like the number one we end up finding and then like maximum I mean you know it's it's generally like around like six months but you know best-case scenario like we have clients and people right now that are doing over two years so I mean it's kind of crazy but the important factor is is taking what wound up looking at this but when we end up finding a number one high performing ad we're gonna make variations of let's say this is the best performing ad you know yeah we're gonna make subtle variations of it by like duplicating it and just like making super super small tweaks to it like just like you know in optimizing word exactly maybe changing one but and basically just finding a little bit of each and everything about it like just really identifying the best point and changing it just ever so slightly until we get like something that's just wildly producing like crazy numbers so you're you're split testing still the exact same an ad with subtle changes everything yeah okay so if you were to do that then does that split the budget up you know just like it is now and just kind of start allocating money towards the best-performing one you know even though there are multiple ads the money will automatically go towards it towards the the better ones right yeah because the moment we remove these the budgets gonna be shifted to the ones that are active okay and it's going to choose the best one automatically okay so that plants really exhaust the audience in terms of yeah so like audiences will last depending on what your spend is you can end up checking how long until you end up maxing out your audience it you usually like with ten dollars daily it's like if you have look-alikes it's almost it would be hard to exhaust your audience at a ten dollar daily budget because like I said your audience is always changing now a custom audience what about scaling though same there same thing if you're scaling with the look-alike it's the audience is always going to be changing so you'll be totally fine with scaling okay because you're gonna be sending new people and more qualified individuals to your website so you know the look-alikes are automatically adjusting upon scaling which is like the beauty of getting you know all the gold out of those audiences because they're always changing that's like the great part about it if you targeted audience that can be exhausted over time right exactly yeah if you have like an interest-based or a custom audience like for instance like retargeting if you have like 10,000 people in there it's like you could probably exhaust a 10,000 people audience a lot faster than you could exhaust a two million audience right so you always want to keep your retargeting it's like you don't really want to scale your retargeting because it won't just keep scaling and then it's gonna hit a captain always you're retarding wittekop are we gonna be going through retargeting in our later time yes your retargeting your returning specifically will be for view content it'll only be a custom audience okay it will be view content custom audience five days five dollars daily and your message will be something like hey I saw you we're trying to schedule something you were trying to schedule call but you didn't finish scheduling and then look does that make sense your microphone cut out for the last 10 seconds sorry and then I heard a door closed in the background hello yes somebody was stopping by first second okay so registration is completed that is email submitted I believe or yeah there's not ten there wasn't that many people do we remember what the pixel was for that and since let's see I don't know how to look it up so so we'll go here and we'll go to pixels right I know how to get there I just don't know what we're looking for and pixels not wanting to show up for me that's interesting okay yeah but what we'll end up doing is we'll just end up selecting your pixel just identify what registration is completed means this is likely emails I'm gonna go ahead and assume so it looks like this is exactly what you want you see this diverging chart anytime you see yes a number like this going like let's say email submitted are going up but your registration costs is going down that's like the most beautiful instance you can have like this is like a good strand right here like this is exactly what you want to look for and as soon as you see this like you don't want to make any edits like the last thing you want to do is like make walled edits and totally you know mess up this chart this is a good sign right here like we want to keep it like this what is the green one the green lines cost so like right here June third we have nine dollars and thirty seven and then we have one submission okay that's normal then the second day you know we're looking at two submissions and we've already cut our costs in half right yeah third day we you know we've more than doubled our submissions and lowered our costs by five times you know doubling submissions lowering costs by five times on this day that's like an amazing instance so it's like a tall tale sign that like hey we're we're heading in the right direction and it's only a matter of time before you know that within the next week we're gonna be seeing results that are just like unbelievable like stuff we've never seen before okay so hold on real quick let me look at the number of people who have our districts I'm looking at it one two this is Rebecca I don't know if I count Rebecca but okay so one two three four five six seven eight nine and Chase Chapel is number ten okay so nine so maybe that is correct I didn't live I've been a 9/10 and it probably also counts me in here - it does because I I'm looking at the dates and May 29th is when you registered on there and that's the start and nobody's you know registered on the into my autoresponder for about two weeks before that because I stopped all the Ed's obviously so got it what starts with you on the 29th okay so yeah so this is a great sign also you know we would like to check this with scheduled calls but we're gonna start looking at scheduled calls the moment we have like you know a couple more scheduled calls here so we can actually see a trend like this happening right do you think we need to turn up the budget to start pumping more traffic to get results faster no because we don't want to scale too early what we want to do is horizontally scale because that's gonna allow you to spend more money get results but it's not gonna cost you an arm and a leg per result the moment you start doing a linear scale I'll show you what a linear scale is when we start doing a linear scale that's like a linear scale would mean like we're taking this from 10 to 100 that's going straight up right with the same audience yeah that's increasing your budget if you want to do that but that could totally mess with your results because that's gonna happen too quickly I've done stuff like that before and they just tanked exactly we want to take those with legs slow and steady wins the race with these but you know at the same time we don't want to wait until you know we're totally just like gone like it's like you know run out of business before then so what we do is we do a horizontal scale which is mean meaning we can quite literally get to a hundred daily spend within the same day just by choosing new audiences duplicate change the audience type duplicate change the audience type and you can create another three audiences right now and you could get 250 daily just by creating you know look-alike new content we don't have that one and you could do a look-alike it looked like this one would be a really good one I forgot which one of us it was registrations completed those would be two great look-alikes to test do you wanna do it right now you'll just duplicate into it I would like for you to try it so you can actually see the process but other than that you'll get 250 daily and then that'll be really good and then you know the process in terms of like removing ads that like we don't like okay and then you'll know okay also what are the high performing ads I have right now which right now it looks like this one's like your best one but it's gonna change the moment you get a few more submissions so what we'll do is we'll we want to get just about 48 hours for these adjusts from the moment of launch realistically we want them all to be approved first but 48 to about four days we need to check back in on these results and like really see because the lots gonna start happening when you're spending fifty dollars daily and you know the moment if you want to improve your results what you can do is like a little small trick would be just like go to this send notification to Facebook open it up in Facebook and then just like put awhile face or loved face on your likes like your engagement would just be like oh wow or like one of those hearts does that make sense it does but how do you do that again you'll press this button here send notification of Facebook or just press Facebook post with comments they'll pull it up here okay and then you'll just leave you like your own post yeah and then you'll just you know put love or like a wow like wow you know and what the algorithm is gonna do is gonna be like wow somebody put a while and then it's gonna like somebody else is gonna see the ad and it's gonna show it more and then somebody's gonna be like well somebody put a while and they're gonna click on it so it's gonna increase conversions we want more social proof always like that's what you can sign so that's gonna help lot okay so you that's a quick way to just like help increase your conversions it's just by giving yourself oh wow or love I wouldn't do a like just because other people will do a like a lot sooner than they'll do a well but the moment you do one of those like that's one of the harder ones to get so you might as well give it to yourself mm-hmm so those are the basic things for like external skill which is in terms of like you know expanding our audiences keeping the engagement and then like identifying what ads don't work and if you're gonna cut in adhere you're always gonna want to cut in your other ones unless maybe that ads performing really well in this audience but most likely it won't be so what is cut and that's gonna save you cost it's gonna increase your results and you're gonna be able to spend a lot more save a lot more and get a lot more results a lot quicker okay I understand so I should not get rid of the webinar platform yet not yet let's give it another few days because we're gonna increase the amount of people going to it okay there'll be people the moment we start getting comments about it that's like a good sign that like hey we've sent enough people because now people are actually saying something about it right I just I'm thinking like on the front end like we're focusing right now on the front end the ad that's the front that's of the funnel that's what people see so if all I do is change the thank you page because the landing page gonna is going to look exactly the same and obviously the URL display is going to be different and we'll stay online meeting it'll say buy a website and then after the forward slash it's a different you know different wordings because they just go to different landing pages literally I'm just eliminating the the webinar platform but the ads the same the landing page is the same the scheduling page a thank you page after you schedule the survey page those are all the same the only thing different is hey they don't have to register for a time and be the Thank You page after they enter their email just has the training right then and there instead of having to wait for some countdown timer and all that you know what I mean right I just thinking about streamlining the whole process a that and I don't want to pay for the webinar service if it's subpar you know people you know this you know let's get some long people going to it I'll give you a reason why you want to see that and see that example is gonna show you earlier yeah okay so right here we have an ad and this is for app downloads okay so let's just pretend it's for like webinars but in this case when they go to download the app we have people who say I just had to come in nice quota just do a quick suit word search you'll find readily Appl only available on iphone serious people think they're pretty angry I have an Android and I have downloaded it yesterday this person this this ad actually takes them directly to the iOS but it still includes the audience for Android and you know if we just look at all these other different ads there's going to be a lot of people who say like hey this doesn't work for Android only available for iPhone well that sucks there's a lot of comments on each of these that just state that like hey we can't down this on download this on Android which they can but they just can't access it because of this ad so like we noticed like hey maybe there is a audience sighs that's for Android and even though they can't access it right now maybe we should create like a separate audience and so what we did was we created Android audience and this one says Android you see how it's titled Android and right here and some of these ads it'll actually say for Android users only so Android users and it's actually like getting some of the lowest results in terms of cause you have to go to 81 cents 69 cents 60 cents of dollar 30 69 would like if you go down to the iPhones like we're actually like pretty much in the same bid range like some of these are actually higher than the androids unlike now this is targeting and it's only taking them to the Google Play Store which is the Android download section so like theoretically what we could do is like we could just totally split your audiences one for Android users and one for iOS but test iOS only first like just work with iOS until people are like you're just complaining and stating like hey we need this on Android and then like solve the problem of like okay this is gonna work for Android users what do we have to do a on a developer and do we need a separate landing page do we got to change it how do we set it up an order for it to work for Android and then you launch that audience so that way we're not wasting results on people who just can't watch the video period because if that's the feedback you're getting let's leave the audience out so we can find a solution for it later my rebuttal to that chase is why even go down that road why not just change gently yeah and that's the exact same thing that we did here we waited three months before we ended up making this switch you can see right here that like these are June like these over here are I've been some of these have been running like back in March that's over two months ago I mean it's like we didn't even go to Android until like two or three months later right so let's push Android like I know just just change the you get rid of the the webinar platform and just change the thank-you page after the registration how you like just like scale out your results and get one lane working really well and then like the moment you're ready to scale even further to grow they don't have to worry about what device they're on at all exactly you know I I kind of like that idea better cuz I I don't really want to over complicate it I feel like if what we would do there's you know we split the audience and we test iOS versus Android is that is that getting too complicated or should we just not segment it that way why does it matter what device they're on why not just focus on other parameters right yeah I mean that can be one of the later things you do it's totally like up to preference I mean like I said like that's when we want to see if we have like comments of people stating it's just not working they won't just leave them out at that point