Local Facebook Ad Targeting 2020 | Facebook Audience and Ad Testing Strategy

Key Takeaways

hey Lindsay are you good absolutely awesome yeah so do you want to tell me a little bit about this account do I have a couple different clients so just trying to really maximize performance on all of those so this first one is it's called olive leaf tea I can show you their website if that would be helpful but basically it's just like a box or I guess you get two boxes of tea with each purchase and it's like olive leaf tea so it's really helpful healthy for you there's a lot of health benefits that's literally the only product and so really the main goal is to just drive sales and I'm just kind of having trouble with the rose I'm getting one I'm just really getting a return on sales have been really great so I don't know if I tried to like push too soon or what is happening here but yeah I just would really like to see that row as increase perfect awesome that works you know so if you want to go ahead and go to the ad set level yes so I started out background with this aye sir earned the interest campaign and then I kind of started to move things with the proven but for some reason it tanked stopped got it if we can go to the ads okay and instead of doing a lifetime can you do the last seven days because for all we know it could be all positive in the last seven days versus lifetime see you last seven days okay got it all right now if you want to go into the fitness and wellness 2.4 boards that return the notes then let's look at those ads is that the only ad in all of them now okay the first recommendation would be to test some more ads yeah okay go back to the ad set level and then go to go ahead and select both the if you want to go ahead and turn back on that filter you had that'll help a lot let's just leave the filter [Music] okay now going interest olives and they're not antioxidant they do okay and go back and go back to the ad side level then change it to yesterday okay and then do today okay and then do last two days yesterday in the day before that just so that we can get the full picture here okay so let's go ahead and turn off the antioxidant because that one is out of the last three days no purchases and you do last seven it's not that good of a return on adspend but this olives one is trying to it's starting to work its way back up so we'll give it some more time if it doesn't end up getting harder than a two in the next like four days I just turn it off but you're gonna need a test new ads alright now go back to campaign level and then flip it back to seven days yeah so it looks like that return that's been there for the test look-alikes are going up and then go ahead and uh yeah go to last seven days and then and then go ahead and uh scale back that 50 daily on the interest take it to 40 and then because that one's the not positive yet but it's on its way there so we don't want too much money going there yet and then take the one that's at 25 daily and move it to 35 daily so we'll just take that $10 out of that one put in this one because that one's a time again is showing that it's getting good results so that's good yeah and then that proven go ahead and go in there and to the outside level and that one okay and then do yesterday okay and then do last two days before yeah go ahead and turn that one off perfect and then go back to campaigns all right perfect that's a 15 daily so that's fine okay call now go ahead and activate a filter that's uh a delivery is active or actually nevermind that doesn't matter because we didn't turn out any ads so I had set deliveries active that's fine yeah okay so that increase your return that's been there so recommendations here would be to test some more ads and test some more audiences and just repeat that process know just retire late yeah just retitle it retitle this one if it's working and it's like like the middle one for instance if it stays it like a 4x plus for like the next seven days then I just changed that title to approve it and then just keep scaling that one yes leave them alone no so you'll turn your testing campaign until proven eventually because once you're testing you turn off all the ads that are not working you turn off all the audience's that are working retitle it name it prove it because then if you start duplicating that method used to work but these days it's not anymore because whenever you are you're overlaying audiences and it's going against the algorithm now so just on this one keep testing audiences keep testing edge ads yeah you need some more ads to test so they're trying to get leads for people to buy these big machinery okay yeah yeah yeah yep we've been in this business before we can't say what your client but yeah I understand this business for Clips all that stuff yeah it's quite a complicated audience to go after so on so first question do they sell through dealers like hood where dealers buy them or oh okay they are the dealer okay that makes a difference okay perfect even better because then okay and they need leads for phone numbers or does it work how do they follow matyoo okay yeah this is gonna be a dependent mainly so yeah okay yeah gotcha no DFW covers a large area so yeah and there's a lot of construction here so yeah yeah yeah cool go to ads this is gonna be a dependent once again and specifically you're gonna have to have messaging that's really uh clear okay so let's go ahead and open up that static image with the lead let's see what that looks like are these lead forms or are these going to the website let's look at the get quote one with the lead [Music] okay okay high-quality images we need to work on finding more copy so you need to test new copy variations that are a little bit more direct so I test the images are fine you need to test more variations of copy that are calling out specific audiences like are you a blank or do you are you in the blank business and are looking for a blank yeah because anybody who doesn't know Southstar you want to be able to break down who the audience is and the actual copy so people know what they're clicking on okay and would you do that for like each interest audience or you'd have the same number you'd have the same number of add variations per audience okay go ahead and click their website again and then there you go like this right here then just go back up real quick this portion where it says oh it's calling the one that says this one right here no full payments until December like that thing having that in the havingness in the ad buy now pay later like special offer because then people know that they're buying something then they know they'd only have to pay for a full payment until December and then pay later like with all this stuff that's going on with the co good it really ends up helping out and they're like well you know I could get a deal like all these big you know developers or people who end up owning these machinery like the ones that were really successful that we're doing well there's a perfect opportunity for them to like scoop up a couple of these for a much lower price and get a good deal out of it so like you could have that in the ad not in bold or like not the text in the image but like the actual text in the description but not like you know caps or anything just keep it lower case but make it obvious so people know and then scroll down a little bit usually like the best coffee just comes from what they already wrote and then scroll down right and then right here let's see there's some good images but let's keep going down okay yeah so I just go through and see if you can find some poppy and then use those for like a trailer yeah yeah they're gone that's always been previously would you recommend you gotta kind of wanted to make this into a regular ad rather than the lead and form I don't want to I know my audience no you should Tesla gin form since you know they do initially it looks like these were just recently launched yeah you know yeah you should add more ad variations per each ad set and you should have a few more ad sets like a good number of them like doing open audience of DFW only and then do like construction and then DFW and then deal you know developers DFW stuff like that pool builders all those different things that's not just like duplicate these and duplicate these and then yeah and then just make the légion forms are there and then yeah exactly yeah and then for the prospecting lead I would just go ahead and move that one to $20 daily and then keep the other one at 10:00 the one at the very bottom sorry the Lal because it looks like that needs a little bit more span your cost might go down there and it's performing better yeah you shoulda blunt your retargeting the moment you have a high number of leads coming through yeah say there's 20 to 30 leads for each of these campaigns then there might be enough opportunities where you're missing a few leads from not having retargeting right now it's a little too early I'd say that you know as you're getting 30 40 50 leads coming through on each campaign it might make sense they launched a retargeting at like five dollars daily to see if you can capture some additional leads but right now if you scroll back over your frequencies at like a 1.3 in this one so it means that it's climbing up you know so it's already sort of retargeting there yeah just a test okay it looks like you know it has a high number of click-throughs but yeah nothing yet on that one I would turn it off after you know after another day okay you know another test more lead forms in this case that would really help okay yeah that'll really help with being able to find additional ads that are at a lower cost and you can optimize their on both of these really yeah you could do well you're gonna need more events on that site so side visitors might make you know like make the most sense right now until you get additional events but yeah I mean like once you get in like a good number say 40 50 leads are rolling through on each campaign then yeah you could do another you could do a look likely campaign you could do a look-alike of people on lead forms that's where that's why I want to make the recommendation because you could end up making it look like off people who've opened and submitted or retargeting can come into play a little bit earlier because you can retarget anybody who open the form but didn't submit which that audience usually gets a lot bigger before say a pageview audience dies okay um and then one other question do you recommend do so right now everything is CDL like should i I feel like in a lot of your videos most people are still budgeting on the ad set level like is it okay that I'm not doing yeah it's fine because you have a low number of audiences initially like what usually you end up testing on the outside level then switch over to CBO once you actually are like have audiences that are proven because then the system can move the budget a little bit more quickly than you know any normal person could at shifting dollars whenever you have proven audiences yeah if you do you're gonna have to do five dollars daily per each but in this case I think you're fine just because the low number of ad audiences but once you start adding more audiences then yeah you should switch it back to the outside level to test perfect you know awesome great thank you yeah no problem and feel free to go through and uh use that same form done sketch okay okay awesome already talk soon