Facebook Ad Lead Strategy for Gyms, Fitness Studios, & Personal Trainers

Key Takeaways

you should be able to share you have access so I wanted to see my results has got a lot better now and this is getting better and better okay cool nice to have three down on a six dollar two dollar what I'm trying to find out is how do i how do I need to get the impressions of because if I look at this right yes I'm spending more money but the impressions are down I'm getting this a couple of days yeah really what the issue is everyone has this problem right now everyone's facing this issue because it's the holiday CPM cost we were just talking to our account rep but we're kind of struggling with CPM because people are just reaching everyone with the ads because there's like there's so many more advertisers online this time of year so it's Spice's the cost because you know the people aren't throwing on Facebook right now it's really just everyone trying to reach the same audience okay so it's so some of these debt accounts are not gonna be able to reach but like in January when a lot of people drop off you'll see huge jump in the amount of impressions you get the easiest way to improve impressions if you really want to like push the bar in this month you go to Virginia Beach we could look at maybe some opportunities to improve it but realistically it's gonna come down to the holidays mm-hmm yeah this is right senior beach right okay yeah so if you were to go to under my columns if you click that oh my default it's right next to view so yeah yeah you could add customize columns and then you could add better yet you don't need to do that just X that out sorry go to go to breakdown I believe it's under or click on columns again there's one more way to do this and then just select delivery it's the third one down it's in the very top yeah perfect then the CPM on the far right that's your cost to reach 1,000 people so in order to reach 1,000 people you have to pay on average 12 bucks twelve dollars and fifty six segments right that's actually not you know it's terribly high um right now most viewers seem closer to like thirty dollars on their CPMs so it looks like your cost per thousand people reached over here mm-hmm they're a little high on the 15 there but you know nothing really alarming I mean you could move if you go to the ad set level maybe we'd have greater transparency you know there's really not much fluctuation there let's go to the ad level and see if anything spiking it there oh that one at the bottom but it was cut at fifty cost per impression but it was already turning yeah yeah if you X out that ad set the one that says one selected in the middle there in the center mm-hmm no no at the very very top there's the ad sets it says ad sets it's yeah it's highlights one selected so if we just deselect that and go back to ads okay and then rank it so click on CPM and the top yeah that one works too that's fine yeah yeah all right and then scroll down it looks like it just ranked yeah I mean there's really not much fluctuation it goes from $10 to $14 yeah you could click on the columns delivery and then change it back to the one you had and then just yeah just switch to your my default and then look at the lead cost on those ads in the ranking it's not that you're not selected yeah that one you have selected that one's 1638 and the one below that's 26 you know honestly you could cut those those are probably gonna be those have a CPM cost yeah let me just check because I'm I've been checking what else are not doing good so that yeah this one was the best performing end but what happening is we replace I replace a picture with a high quality picture exactly like this a man or one started performing much better than the order one okay yeah it could be the audience as well maybe no it's the same audience let me show you the end it's easier do you see okay yeah putting a few yeah it's a same picture I call it a picture and this one started delivering oh yeah that one's outstanding yeah yeah very good yeah so I'd cut that one that cost 26 because you have you're getting leads for three bucks you have three leads for three dollars why pay 26 right right mm-hmm yeah I just turned those two off those are pretty high because like if you spin if you put combined those dollars that's about forty forty two dollars unless you know forty two dollars in another ad with made you like an extra ten leads yeah otherwise I'm getting like to download you know this are doing super good but there's a lot new pictures that I've added just yesterday high quality pictures oh yeah those yeah those are good yeah two dollar leads I mean you really that's hard to be yeah yeah okay um the other thing I wanted to ask is this if I look at condoms I wanted to look at this yeah hmm yes you know I wanted to do okay it's website leads and if you look at this um 29% no wait a minute I need to choose this for last seven days we upset he blames come so on the woman side I'm spending you know sixty five percent distribution i spending $448 twenty eight years roughly about fifteen dollar fifteen sixteen dollars fourteen and this was high but it's going down if I look at last two days right um on a man's side I spent two hundred thirty dollars and got six leaves and so roughly one-third I'm spending but my cost is around $40 if you want to select website leads and change it to cost per website lead Oh does he give you that option yeah I didn't cost there it is cost per lead that'll work here we go oh yeah that's a certainly big difference great yeah so this is a cost yeah cost is so high I think okay well the next question is who do you have more in your here's the type of people who show up more is it more and more women ninety percent ladies 18 yeah yeah then you don't want that much money going towards them inside right so then but there's psychology right so sometime man would see the ad and say hey you need to honey need to go cosign l1 days and these will come in on their cell phone inside well no they can't what they would say but they can't sign up right because it's very wealthy out of an end right so the ad went to man's form you could say honey you need to sign out of the sign this up but ckm sino from heart phone right he has to sign up from his phone there's there's it's possible they can send a link oh she could Facebook it on her phone she could type it in she could google it yeah there's multiple ways to do it and that's usually where people are having a hard time understanding how they got there but that's exactly what you're describing it's exactly the situation it's the husband or you know the boyfriend or whatever the case is really saying something and then yeah they end up doing a search on their end in finding it right but my my thinking is that those are the scenario here for thirty five to forty four forty five to fifty for that age group of my thinking more the younger audience probably don't help that issue Olivia independent or whatever right it's it's that age group video build-up medium things like that thirty-five you know pregnancies and things like that so uh so I don't know I mean am i spending the money wisely damn it well the thing is you don't want to cut it off completely because then you'll it you can lose a lot of luckiness quote-unquote lucky because that's that case where it's like it's the man or men saying something to you know the relationship and they end up searching it on their end and finding it and then also there's cases like you said where there are men you know you have it you have some percentage of them but the problem is it's still a large portion compared and compared to how many ladies actually show up versus guys and they're not only you know more ladies showing up but you're paying a lot more for the men so the thing is the pixel usually has to decide where to push the budget so like you said last two days what does it look like so this is the last seven we know it's spent two hundred thirty three percent went to men in the last two days what percentage went to men let's pick two or four days right nine in town well I think clearly that one because yeah good please I said today Jim nineteen percent that is a huge drop from seven days so the pixel is identifying already where the shift is happening on its in so it knows it's shifting the budget for you so actually you're fine because like just recently we can tell you know it went from thirty thirty six down to nineteen like that's a big draw know within just a few days it's already taken off 17 percentage points you won't be spending a larger percentage it knows so it's learning on its own and keep this in mind go to your go to the scroll up just a little bit mm-hmm scroll up just a little bit in the top left it's gonna tell you how much your how much the pixel is learning 64 percent of the money being spent in your ad account ain't no is strictly so the pixel can understand the analytics better only thirty purse 25% of your budget is actually being spent on what works the pixel is only putting twenty-five percent of your budget into things that work right now okay if you give it a time and it gets that up there 64 percent into what works you wouldn't have spent a dollar more but will have an unimaginable amount of more results than you would have right now so yeah a learning phase is the pixel is literally spending money on learning it's testing you know the gender it's testing the age it's testing the audience it's testing a cluster it's testing a location it's testing a street it's testing your behavior behind the scenes it's not things you're choosing it's going through all of these clusters trying to figure stuff out on its own it's spending 64 percent of your budget sixty point nine percent figuring stuff out on the backend yeah and it's going to decrease over time that budget is that learning phase it's gonna be down and down and down as it figures out and you notice we can notice just in the last few days it's already learned a lot more so their algorithm you know in the the data driven model they have going on it's picking this stuff up subtly it's understanding it better for you and it's moving the budget accurately because just what your your prediction how we you're showing me this I I could see exactly what you're saying and like the pixels falling as well in the back end it's keeping up yeah so just give it some more time and like just how you have so far results are going up it should just keep trending you know up into the right she's gonna keep trending as more money gets put towards what's working so I should look at this and what should be you're gonna see that yeah in the top right you see that little arrow over there just expanded nope okay you break down what's going on oh so this is a learning time or the purple is the amount spent and the green is a learning time learning amount spent learning limited learning limited is what is learning limited its earlier learning limited means that there's not enough money going to the audience for the pixel to even be able to learn like there's just not enough budget being dedicated to it oh you don't want too much learning limited right and you don't want too much in learning mm-hmm eventually the best cases remember how we were discussing 20% of the budget should probably be towards testing right that's to about 20% learning phase huh okay but since you've launched so many new things you know of course we can't really control that that percentage until we give it some more time yeah and and we made a lot of changes yesterday no yeah there you go yeah so that'll do it and then and then in the top right it gives you the amount spent you can actually drop that down right there and then like you can you can choose the headsets you can see what is actually in learning so it looks like yeah it is it looks like you launched a lot of ads recently yeah yeah that'll be it's a lot of content changes and things like that yeah a lot of ads yesterday and day before and today and then so just a wild idea it does it make sense like if I clearly just audience as a man and peachy and both had maybe even just it is ad to see if I get any results they maybe specifically create a man audience and PG in the air that says you're looking for 40 ladies and see if I get any results right that would be a test any man would be influencing ladies at all right yeah I mean it's certainly a test and you can also you can also go to your ad if you go to that ad mm-hmm go to actually sorry stay right where you were I'll show you there's got a way to do this mm-hmm I'm go back one where the learning wise that you're showing you learning yeah if you click creative reporting and then you go to the forty ladies ad that you're referring to if you just try to find it though sounding all of them okay go to break yeah let's do the breakdown in the top right yeah and let's just do by delivery and then let's just do gender there you go and then we can actually like see what percentage and what cost it is per jenner go back to dinner maybe to see versus men to see what the cost is for results because that way you don't have you wouldn't even have to run the test you could actually check here and do the math and look at looks like only two bucks was spent it's really not a lot but I mean it didn't you know it hasn't got anything yet look at that three leads right there a dollar thirty two for male in the second one and you know they spent six and got zero result for the female we are already looking at this one yep three leads by man dollar put it were laid okay no that's good yeah that two ladies okay [Music] please no leads one layer so man man is always coming lower yeah I mean there's not a huge variation I mean they're pretty neck-and-neck in some degree yeah okay so I guess this does give an idea then I just have to break it down you know Ecore something like that right yeah because the pixels running all these tests the same questions you're having the pixels like probably doing it and you can basically just reveal what it's like testing and you can kind of see what's going on and seeing its decisions and then basically you know if it's making continuous bad decisions and it's just like art we're gonna control you a little bit we're not gonna allow you to target this person or this type of audience anymore yeah you know sometimes the thing likes to dump money and ads that don't work like we saw that one that was it 26 and it's like you know what why did you put so much money in the ad and reached over 3,000 people when you didn't even get a single you know 1000 people why once sold yeah that's a case where like you know the pixels just like really pushing money where it shouldn't be you control it by turning off that ad not can't even go there yeah okay but you know I think I'm at a point where I can't improve anymore I mean I'm at you know $5 $4 $3 dollar 3/2 right I mean fantastic yeah those are hard to believe I mean that really is good you know huh yeah so I don't know I guess I would give it time and see how it goes right you know just yeah exactly just try to get off yeah I mean all the out accounts get him up to that speed and then like yeah I mean this was a quick turnaround and didn't take but you you guys didn't do this but put in seven seven ten days and this but see this is the ad the forty ladies at this is one year old and like that Jim launcher and somehow we thought that you know maybe these people are you know getting bored we can say man and we move to something else and now we are back and you can see that it's ours yeah I mean I'll tell you this we have one client that's running it we've had they've been running the same ad for three years now but they just keep putting it in like new audiences mm-hmm like you know they just keep finding new audiences and new audiences and the thing just won't ever give out it's just like it's running this race in it you know it's never-ending it's still going at the same return same return same results for three years now yeah and and it's like this particular ad and few other pictures you know they're consistently every time you pitch in everybody just clicks and signs out it is amazing yes yeah I mean like that's you know this is it's really hard to get to this point so I mean like it's it's great that your gain is cost it I mean like yet the spin to like I mean it's it's all consistent right now like it'll play and just wait until January like this is supposed to be the worst month any results like really in the fitness industry there should be the worst month of results and if that's what this looks like I you know honestly I'll think you'll pay pennies in January like really Kenny's yeah yeah okay awesome yeah yeah thanks yeah thank you