How To Get $1 Facebook Ad Leads & Audience Targeting

Key Takeaways

leave $5 Ali if I could all right last week it was absolutely terrible yeah this week it's way up all right so look at this one all right yeah that one's fine okay cool so you have 16 the thing is if you're gonna optimize this there's very little spread here so what do you mean by that but like there's not like a huge variation right because like here's two that have 16 and 14 and they're only about 70 cents difference right yeah I get I get the whole concept of turning off the ones that are shitty which I have been doing yeah we just found another so that one needs to go off what looking at last 14 days let's look your last seven that one's at 20 this one's at 13 another thing is the like do you use this tool the creatives no cuz I can't see overlap which pisses me off gosh dammit why is it always selecting that cool yeah so like let's use this because this is gonna give you a better breakdown of like what's performing them what's not all right so this ad creative is hitting a 931 this one is doing 19 you see that yeah 19 so we come here we can see exactly what ad sets its in so above average above average average but the thing is like the cost is way too high so like the thing is look at this one 25 nothing so I come to view three ads so this is where you optimize right is better like data it's so like you're looking at you're looking at 19 but like look nothing here yeah but it's only reached 8 people it's finally spent 10 cents yeah well why isn't it spend more because obviously the algorithm does not think it's gonna work out look at this one 25 it's off now we just turned that one off this one here 13 it's still higher than your overall average which is at 10 so these dad's actually all should go off see what I'm saying you gotta get like raise your standards so those go off even at the 13 it's still gonna go off right right even that one had no spend but it still should go off because the algorithms literally telling you it's not gonna work anyways and then once those changes happen you know to 929 now so about two dollars down see what I'm saying you're already decreasing two dollars off I mean that's a huge difference now right spending a thousand bucks to shave off of an $11 lead that's that takes you from that ads literally close to like 4050 more leads it's a lot right no I get that but I guess like I need to figure out how to lower the initial cost as well what an initial cost like the initial cost per lead I need to figure out how to get it down like so it can be in the sixers of the fives like because yeah that's gonna happen because you're gonna get more spin towards things that are already working and that's gonna result in a decrease overall because it's getting more optimizations from the learning and algorithm so you're saying letting this run for a little while will lower it it can you okay and then what uh what is another so like can we see if like my targeting is correct or like you can you show me like in the targeting like if you think what I'm doing is okay yeah but I mean like these are things that we need to look at as well no no 100% agreed like this one in this one are no good off off I guarantee you like I could get this thing down to six just by playing with this alone right which is way easier than launching all the other stuff okay and like that'll get you one dollar off and then I'm going there and say alright change this one thing and then booming up three dogs got it I know this guy's calling you saying like hey what happened it's like well made a little new strategy right all right that alone that'll take off some more and let's find another I literally just film two and that's going to take you down a good a couple dollars which is huge yeah alright so we did that one this one's at eight once this one I don't in nineteen we just turned this one off no did Rick that one won't off and that one went off I think up there as well yeah we did turn this one off this one's at eight that's good but what is this retargeting or now yeah I think that's a retarget mm-hmm this one's at nine this one's at six this one's it so this one's nine cool ya know it's time to look your audience things moving a little slow though sorry no it's okay you know got it down to nine why is that you know cool cool so like you need to do that in all that accounts like get a lot more critical and use that creative tool because it's pretty helpful got it because it puts them all together and it actually lets you see the bigger picture you got instead of your saying instead of expanding down and just see cuz couldn't you just do the same thing by just expanding down seeing which one sucks and turning it off yeah the morning turn off and optimize that's like the benefit of optimizing yeah I'm saying instead of going into the creative art you just do it in the regular Park couldn't you could but I already was missing them just by doing that got it okay it's like you're not seeing those ads together so like you might see it at 11:00 you might see it at 8:00 and then like you might see a few that have no results but you're not looking at the amount spent you're looking at the cost the cost per result and you look over those things easily just like I was and then I went to the creative thing and I was like oh [ __ ] this ad is running in three different attak different audiences and has no results but it's spent nearly 40 bucks got it because you just said hey this one has no results it only has eight people reached but it's sneaking spend on to that even at ten cents we found that exact same ad in three other of your other audiences and it it's not twenty-five dollars on there and hadn't even gotten the result so like Facebook system is like you know dishing out cash to themselves intentionally but I mean like you know you see these things since like why do that when you five bucks could get you three more leads yeah these audiences are wild yeah I'm all confused on what I'm doing with the look-alikes cuz I don't know what [ __ ] percent to use I never was taught like what percentage to use I just create like three different ones and just [ __ ] and run them all there's more but honestly it's more of a time management thing if I could focus on one account I'd probably be better better at it than I am but when you have like thirty of these [ __ ] things it's like a nightmare by yourself yeah I could see that but I've never heard so many managing 30 by themself the entire thing that you scrolled through I manage everything that's a fuckload yeah yeah so like this is another thing seven-day click or one day be oh okay you're doing or you see this this is the thing that screws everybody or so it's optimizing based off the last seven days worth of click it's gonna use seven days worth of data or it's just gonna use one day worth of people who viewed the ad to show it to so it's gonna find people who are more similar to the ones that either clicked on it in the last seven days and converted or it's gonna optimize the show it to people who viewed your ad never clicked on it never took any action just viewed it and it's going to optimize the show to more people that way and what's crazy is like of course it's always going to default to the one day view because that's always gonna have more data wait you're saying that this means that seven day click so there or one day view so someone that clicked on in the last seven days or someone that viewed it that day is what they're gonna optimize for exactly whichever one has more okay okay plus they actually clicked on the ad but why would that be bad that's good no this you're saying this is wrong though yeah because it gives you or one day view okay see look what it says select the amount it simply takes for someone to complete it after clicking viewing your ad use data generated to the time frame to optimize for a dealer okay yeah well Kim tuna for example of your conversion when is one day will optimize by using data from conversions that happen that one day if someone's interacting with your ad yep but you don't even have one day click you're using one debut so I want the other we don't have to do [ __ ] and we're that's gonna show it to people just similar to people who don't do [ __ ] so you want the one day clicker view 7 days because 7 days worth of data yeah so I duplicate this in tested right okay because it's possible the one day view could work but I mean like there's in every instance I've always seen 7 day click beat out 1 debut always it's a huge rubber site so the or one is never used that one hell no but it defaults that got it yeah yeah so duplicate then and test that okay what about what about the audience is I just did so I did people that engage with the Facebook page and I excluded people who submitted the form is that correct this is a retargeting I guess yet people that engage at the Facebook page and then I just excluded people that I've already converted wow I'm surprised in getting results that's what I thought right I thought it was gonna be a failure and just turn it off I that could be a one a one time lead right there not get anymore yeah yeah that's no good I wouldn't I mean like yeah I'm elated just because it looks like it's working but not in the future now right I would recommend doing something else okay like so if you go into that look like one can you see like how bad I am in there because you'll see what I did wait why wouldn't you suggest retargeting the Facebook engaged audience that is not good quality leads that you can no definitely do but the thing is like it's not gonna be any significant volume Oh because it's such a small audience mm-hmm god I mean I would recommend like does he have a website you send them to you or is this like yeah no no just do like a test some like 1% page 1% of complete registrations look-alike for 1% you know okay biggest 1% of the people they're most closely related to right right and then launch that leave the audience what is it only 30 yeah then you can keep the 35 to 65 that's fine wait can we figure out what happened to this this one ad set down here which one I think we just need to refresh the page honestly because I don't know what's going on it's fine it'll load sometimes these things are slow to publish yeah yeah there you go that's not locked yeah so do one percent do one percent of the completed registrations okay and then you honestly test like one percent of like sixty day page view frequency to because that means they had to have visited the page within the last 60 days in frequency to means they had to have taken two steps on your website how do i do frequency to whenever you create up well let's not use that one because it won't let you but whenever you come here now you're good it's not locked anymore okay yeah when you do this don't edit these just duplicate them okay yeah and what you can do is is that like the right stuff to be targeting what the know yeah it's her stem cells I don't know who the [ __ ] to target no no just do your one just do your look-alikes here but what about input interest Rd is getting me the lowest cost they are in most cases yeah interesting yeah it should be the opposite because like you haven't done much look like testing have you not testing no you know so you should do that looked like and see what happens okay just the 1% doesn't that make the audience super small 1.2 million but not it's like it could be like yeah it well I mean like it's always gonna be it's usually mostly in most cases gonna be small the other thing you should do is launch an audience that is just age I mean are the ages supposed to be 35 to 65 well that's the only people really getting out of stem cell seminar they're old people okay cool then yeah just do the 35 to 65 and then leave the audience open literally like this honestly like 35 65 people living in do the living in because like recently that includes like people traveling through that area and [ __ ] visiting family and stuff that's ridiculous and then just remove all this and just it's an open audience just age with no interest with no interest okay you know how does it optimize that you're showing it to random people no the algorithm will end up optimizing to show it to the people that are most likely to convert because it has free range no [ __ ] way you know oh so I'm like um I'm the one hindering myself yeah you're like trying to it's like you're micromanaging this [ __ ] Jesus Christ no wonder I'm stressed out yeah you gotta pull off the wheel a little bit it's like you know you you bought the Tesla to let it drive you but you're still not using the feature no [ __ ] way alright wait can I show you another account real quick yeah you got this the two look-alikes in the open audience then if it doesn't work if it doesn't get a registration completed for less than $10 turn it off okay but give it like three days wait so look like 1% then did no interest targeting and what else the page view frequency to look alike wait wait how do I yeah how do I do that when you create the look-alike I'm going to show you yeah sorry do we have another tab we can use yeah go over here I just need to go to audiences we don't have to be in now yeah there you go good you know the frequency to filters out all the people who just clicked and just visited the website just to see but never did anything frequency to basically means like somebody had to have taken two actions okay so we'd have to do the custom audience first for that you just hit website you do that let me get you one that has it already so we don't have to deal with this hold on yeah go to the other one in there has some there you go now I got a question see the top right where it says 36 medical it's a different business manager that it's on but I'm in a different account that's because it's following your behavior the businessman it's gonna optimize it like it's gonna always pull that up there no it will if you keep using yours and force yourself to keep using that agency want to eventually stick like that oh and then Facebook will learn that's my agency exactly alright so what we're gonna do is we're just gonna do create audience how'd you learn this [ __ ] dude like I didn't have any I taught myself this [ __ ] so I know anyone teach you me too but I mean like who I just keep to I'll test everything whenever there really something new I'm always on it interesting you know like as soon as CBO came out beam switched well CBO is I mean like people make a big deal that it's so [ __ ] simple I was used as soon as CBO came out I was like ah that's so much easier than me duplicating ads that's like a [ __ ] yeah but like nobody wanted to give up what they were doing no way that was horrible I hated duplicating assets all website visitors you just hit page view change this to 60 so you have a bigger audience size because when you narrow by the frequency it's gonna make it smaller anyways then you just hit this number of events that happen is greater than or equal to two and you just you use title the age you so greater than equal to 2 means they went onto the page and they scrolled or clicked something just means they had to have done event twice whether that's in this case its meaning to page views means they had the visited two pages the so they had to go to it twice basically not the same wine just visited two different pages but I only have it on one page the peasant had to visited the website twice in the last 60 days okay yeah so they'd have they've had to click on the ad twice you know okay create audience yeah and then you just do to look like based off that okay now when you do they look alike well how much are you doing by that in 1 percent and what is the audience size where you're doing this for what's the size of that area roughly with all the the things probably two hundred thousand that's with no like no look-alikes or anything like that so it's pretty it's already pretty small it's in Buffalo New York so it's not like pretty you can do the one percent then you can test the larger percentages if you need a bigger size okay what would be the max you suggest going up to I mean as high as you need the audience size for got it like I mean if it says like not available to use and that's come he an issue but also if it's too small wouldn't that create a higher cost per liter as well yeah but the thing is your you have to work within those confined spaces anyways like you're limited by location no matter what of course yeah and wide targeting so all of my stupid [ __ ] is in like small notes you know that's why you might as well just have like a shitload of audiences to test initially saying just find out which ones are gonna convert and not have to worry about all the other stuff alright now this is this is a [ __ ] pain point this [ __ ] look at my cost per leave man I cannot get it down it's driving me [ __ ] nuts it's just the area it's horrible it's the same exact [ __ ] ad is the one you were just looking at yeah but what are these copies same copy man you know these oh I created a copy and forgot to name it sorry that's just my uh you have to look at it yeah you gotta go through and rename these so is that okay to group what I just did there would that look like only if it works but it's not so now I don't I wouldn't group you don't group anything unless it works so like for instance you split you split out three interests to test individually in each ad set if two of those interests are performing outstanding and they have like an audience size of like a hundred thousand like three hundred thousand that's very small right and they're both performing then you just combine those two winners you don't combine the third one that you're testing because it is large and you already know those both work so it's finally putting them together but when people stack interest before they know if it works then you're literally shooting in the dark because you could have one interest audience that is like slaying rain getting all the results but you're paying a higher cost because the algorithms still putting spin into those other stacked interests you have and you're just wasting money and not getting results so I have to create like ten different ad sets for each different interest yeah well that's the best way to like do the data analysis so you know and then like you can bind them once you have proven winners and then your audience which allows you to scale later on yeah what do you find problems when you're doing that because now that's gonna be like 40 or 50 ads and god forbid one of them gets to disapprove like let's say like the algorithm disapproves it for some reason it's gonna disapprove 40 ads it's gonna immediately shut down the account no you got to get your verification and everything set up yeah they're not gonna let you paste it all right yeah so just mimic those audiences you have over here these that are converting see I'm saying the one what do you mean like these ads are getting good results right compared to this at least well it's the same stuff exactly so what you got to do is you got to come here yeah and then we have this one open your believers already in the audience manager well one of these we have the audience is opened up and you can share them between the ad account even though they're not the same customers and they're in different states the audience is the audience so like this look-alike will still like populates users in a different location how do you share between at accounts yeah so you you already have this sharing column showing so you just go here let's say you want to share this one because you saw that it was getting 8 cause per conversion you just come here and you go to share then you just share it with the Add Account and then boom you got the audience over here and you just plug it in and then your costs are the same again but I think it has to be in the same business manager doesn't it no you're sure with any out account you want nice hmm I'm sure it's a nice workshop in North Pole go take it okay so you're saying if I have a list of like people that have gotten stem-cell work done if I create a look-alike off of that audience list I can share that with any account that's it doesn't matter what state or where they're from correct okay if I was super Nichkhun fine I just keep sharing the best audiences and ads with every account so what about look-alikes based off customer lists do you like those better than the look-alikes based off of traffic yeah because their customer lists those are way better and you can compare because like some cases it's not right like we just did this with one company and it didn't work but that's because like their customer list wasn't as accurate as they thought it was right so what the hell do I do with this account this account is $42 elite I'm ready to shoot myself in the face with this no I just told you you're gonna copy those ads and the audiences and you're gonna put them here well yeah but I'm also gonna do the same thing that we talked about meaning I'm gonna do the interest based one no interest whatever you're doing that accounting you doing this account got it okay yeah and then what's your cost okay and then now what about Jim Leeds same stuff where yeah this one we're having I'm having problems getting his cost down he's in a he's in a tough area too but uh some it's not terrible it's not great but I want to optimize it better how long do your clients stay with you uh minimum a year I pretty good retention interesting house how are you doing that is that through communication um yeah I'm very very hands-on I always answer the phone like they do and we also create content so we're doing videos we're doing pictures for them like a lot of these yeah we go in once a month we do videography photography and yeah I know I have a bigger I know I have three videographers that are on staff okay yeah got it I thought you're saying you're doing that too and I was like what the I was like hold on and what am I missing here like I didn't know is real it's like do you work in $2 leads all day we're doing $1 leads in January I can get you $2 leads in December yeah dude this isn't like again the location audience says we were doing this and that didn't even have 80,000 people well you're gonna be worth your weight in gold at $3,800 if you gave me $2 leads dude I'd have to go look at what we're doing in that other account hey ladies yeah oh yeah that works is that good or bad no that's good I mean that's what we did to talk you want to talk to the audience you know honestly like wait a second what's this at I learned that from you my man you know you wait you saw a video where we talked about the Hey ladies what did you saw that video where we're talking about Hey ladies no but I've written no I've read your table mountain no no being direct with it yeah I've read that stuff yeah say you want to just talk to your audience that's funny because we were using that this as an example they were like somebody who's like dude every time I put hey ladies I get blocked I was like Facebook doesn't want you to use that word and they were like why are you running it yeah that's not it that's not that's not a flag you know all right so I mean like this ad doesn't look bad honestly yeah is it doesn't have any engagements when was this thing launched maybe about a week ago let's just like let's just look at what was working already with this okay I'm probably just fine the exact oh wait you're probably already in here let's just do this because when you just pull up that that was converting at the two dollar leads in December right wise well I forget which one will find it Oh Wendy I guess it's ctrl F for you yeah there is wait a second all right that's gonna be this is it right here there's the gym stuff the fitness 6 week challenge let's find the sad these are the audiences so you can learn about that you can watch this stuff you like and go through it in it because it covers exactly what we're talking about here I don't know what happened it screen went black oh here's another this is for a more higher end fitness that we ran for see this here's an example but that's not for a six-week challenge like you'll pay like four bucks for those leads what which one for like if you have luxury gym clients like we got four dollars per lead so you look at this here's our costs what is it what is our cost here all right this one isn't the one this one has a lot of fitness stuff in it you can watch it but I'm looking for something more specifically this one's also fitness I think this entire video of this one it's fitness Jesus learn these controls alright nothing it doesn't show anything oh there it is fitness case studies there you go so what you wanted getting $1 leads in the fitness industry cool so let's let's do that then here we go can you hear that yeah what is his lead cost here can you I can't it's like blurry online yep so that's the video I know it's one I know it's in the dollar yeah let me I'm about to share it through my screen because I think it's just lagging on your end so I'll be able to share mine and show you what call is that 243 either way you'll be able to go through that right here we go you can see my screen now yep he's paying 2.1 dollar leads right here 229 yeah perfect yep one dollar leads and look at this you see the date December 11th and when you listen he gets on the call and keep in mind he had been going through this program for like two months and he was paying like 27 no he's paying $300 per lead at one point and he gets on this call yeah like 300 $400 per lead and he thought it was good because he would make 400 per registration so they were actually still profitable even at like $280 lead and he gets on the call onion he was like speechless he's like he's like Jase I don't understand like he was just so [ __ ] confused on how the [ __ ] this is even possible he was mind blown because he was getting thousands of leads in December on these ad accounts and was like we got more leaves in December than we did in like the first quarter of our biggest year last year like you know that [ __ ] just doesn't happen right right yeah that's insane so like you can see this and like it says right here click to save your spot that's the headline obviously and then I'm looking can I see the copy yeah dude we work on them in these videos if you go through you'll be able to sniff it out I mean you got to search it but I'm trying to see here dude this is a killer video to watch this one I remember it covers a ton on this see look winning ad look at this he's getting his cost down so like he has these now turning off we're helping him optimize and look he you'll see if you go from the very beginning where he started 280 in just in like 60 days was down to a dollar you know so the other one if we go back one more it might actually show the ad we worked on his ads we actually wrote them at one point can you help me with that or is that more money no we didn't actually write them like it just on the call I told him like what changes he should make okay but if you're wanting like personal one-on-one outside of the group like the the regular calls we have then we can look at that but right now I think you should be fine we're just starting on this okay let's first make those changes and see where that gets you all right here it is I think this video was shot in 4k so see it I'm looking for 40 ladies you say hey ladies yeah now you're getting into more direct remember the whole direct thing how you said you like that yeah you you did it but take it a step even further I'm looking for 40 ladies I've actually used that exact copy before just around 40 40 men and women who are ready yeah even putting some digits in there that way one hundred in blank or two hundred blank seriously get real specific you can okay here we go we're talking about we were going through all this and I was telling him like hey here's what's working here's what's not because he was trying to understand why is this out getting like $60 cost this one's getting a $10 and this one's getting a one he's like they're all three the same he thought they were all through the same right he didn't understand why there's such a variation in cost and he comes from a data background he couldn't even make sense of it right he was he he was the data analysis this guy's you know yeah he has multiple businesses he he's a multi-millionaire right and he just recently purchased all these Fitness companies and he was just basically every single time he purchases as a company he makes sure everything is on smoothly before he goes to the next one right and so like you know this is smart intelligent like data-driven guy already and he can make sense of this and I was like look here's what the deal is and he figured out and was like he picked it up quick because he understands the whole data point and he realized like wow like he didn't understand that an image he had all three were the same except each image they used in those three same ads were different by hairlines you'll see if you watch the video like this right here was like cut you know yeah and it was just more sinnard and it was radically different in results just from the picture difference just from the crop yeah and you'll see like like here this one was not performing well but it had like a ton of engagement or something and I was like look you could like set a ball here and roll off the other end right and look it's like crowded it's packed and then we're going here and knows like look at this one and we're looking at all these images and you're trying to make sense of like what's up with the images and he figured it out he was like realizing there was like a significant difference in like just the angle of the image changed everything that's crazy so we're going through those and we've got it down to the best ones and we took it all the way from like oh I forget what it was but like 280 or 300 lead all the way down to $1.00 in December that's insane so yeah alright so I just want to go like kind of my homework I guess what I want to go through for what I'm doing so because I didn't write it down and I'm terrible at this [ __ ] so I'm doing I'm just writing it down now because I didn't have my email for on the computer but so I'm doing the 60 day 60 day page I'm gonna share this with you you which one this video arse the one we're recording now oh yeah but yeah but but so I don't have to spend an hour watching it I'm just writing it down page sixty day page view frequency - and then engaged on a completed registration one percent yeah and what was the last one it was just open meaning I don't like nothing just yeah it let it run on sound autopilot but isn't that just sending it to people that might not be interested at all and break it down for you in one of these videos let's see if it's in this one like you're when you say open you're saying just do 40 to 65 in your areas you want that's it yeah exactly okay and then do I do a customer look-alike 1% - yeah do that that'd be great alright so for Adsense yeah and then just literally if they don't get a conversion within 10 bucks but them okay literally like don't let it go any further than that well what about that one that I'm paying 40 they're just it's just more expensive in that area I've never gotten it if you get one in like a $10 then cut the 40 tomorrow or that same hour get rid of that thing as soon as you have a winner cut that sucker out of the picture okay what would you consider winner winner more than one or less lower than that cost is can your your winner is always the one that's leading with the best cost but you could have one let you don't be mistaken right yeah so I was about to say don't be mistaken like if it's a dollar and you only have wand and like don't be a fool like think okay we need a few more conversions first okay so two or three yeah so like ooh we just posted a video on this this is a really good example so here this is posted yesterday you saw I watched this video you know yeah dude that dudes that suits chill you lowered his [ __ ] immediately by doing that stuff yeah and literally like massive difference in his profit margin just from yeah he's [ __ ] nuts with all his [ __ ] audiences who's ridiculous hold on I think I was uh I better wash this [ __ ] yeah yeah well in this video there was something where we're talking about the oh where we were looking at his ad breakdown I was like I think you could like hit consistently a 3.7 X returned right yeah i 100% got him to the 3.17 just with those changes but I was like I think you can maintain a 3.7 but you got to do a few more optimizations and do you know all those other ad sets above it I don't know where it's at here but they were all like oh right here see this yeah I said oh I think you can get about two or three point seven a because this is a breakout yes it has a significant volume yeah and it's maintaining that which is great and this one down here is at a three point five nine which is really close to the three point seven eight yeah and you can tell like if you're looking at the three point seven eight this in this is a different ad so like 100% I knew he could get to these numbers right here like actually balance this if he wanted to but you know right here this might look like this is his number one winner the top yeah exactly you can see the string - it's so obvious you see the big numbers right here makes a ton of sense then it says a three three point seven one that's what 40 everything above the three point seven eight is a one or two like there's literally zero volume yeah so it's a clear indicator where his like threshold mark is it's like right here anything above that to break out of that there's gonna be have to like be some radical changes which is like when we talked about hey we'd have to switch over into all this other stuff in transition and he was like [ __ ] yeah let's do that and I was like good like look really let's get you to the four thousand profit and push you to the five and then like we'll slowly transition into the new stuff to get you to the five to seven acts which would be the ten thousand profit and what would that new stuff it consists of not that I want to know but just well I would want to know yeah yeah it's not like secret sauce but he was it he treated every campaign like an ad set maybe you just treated every campaign like a campaign and actually lucky everything it could be 10 times more organized and you could scale it much easier Li and when you when you scale I know you've talked about the ten fifteen percent [ __ ] but can't you just duplicate like the whole [ __ ] thing and just change the ad budget to like two hundred today if you wanted to yeah I mean we took a retargeting from doing 550 like daily err no no ten daily or something and like took it to like 400 daily just from but you only do that whenever you have 50 conversions in less than seven days never you can multiply it to whatever amount you want to try as long as it has 50 conversions within seven days because it's already been proven out with the Facebook system it's optimized so if you automatically duplicate in just 10x that's the size of the budget no matter what you know you're gonna hit the 50 conversions because you proved it outright oh you're saying if yeah but unless you get 50 conversions in a 7 day window you can't duplicate it if you do like nice like a total hit or miss yeah it's like it's gonna that [ __ ] could go bad real quick and here's them how do you scale up the campaigns this is another guy this is the dude who is spending ninety thousand a month he spends five thousand daily have you seen this one Jesus he spends five thousand daily on his ad account and literally he would take a campaign and this would gave me a heart attack when he do it and he would he would change his daily budget from twenty to one thousand daily you see this one one thousand daily Jesus and he would get like a 1.75 and you'd be breaking even I'd be like all right you're breaking even but in my head I'm like dude that's a thousand bucks one day not breakeven boom that's a thousand gone right like if you go three days without that that's 3k out the window quick like you have to make huge leaps for just to recover that right like that can go quick so the moral of story is he was duplicating in 10 xìng using that strategy I was talking about before before actually having the seven-day or 50 conversions proven out well here's my question though how do you get to 50 conversions in a 7 day window without without doing the top 15% you have to baby the thing all the way up to that point wow that sucks [ __ ] yeah well that's that's the only way you're gonna be able to do this consistently or you can do this method which is just shooting the dark at the very beginning and then you get numbers like these and if you miss then you're gonna be out a few grand but if you get it which he got in one day he can just duplicate that and he's good to go yeah well you know that's gambling though okay got it there's a fine line difference it's either being data-driven about it which is like increasing it subtly and you can apply a rule you only have to manually do it and then it increases itself and then Auto duplicates whenever it hits the thing you can automate the entire process and apply it to every account okay so like those are the things so I was showing him like hey here's what you need to change when went through this because we needed to get him to a 3x because he was averaging a 2.2 he was very profitable like he was making about I per good what the profit was but it was it was well in the hundred thousand dollar range and he was able to quit his job because of this it's crazy because he made more money in one month than he did in the entire year of working out his salary job isn't that something isn't 45 days you did this tale or crazy we did this so a question so with that one account that I'm literally running the pretty much the same ads and ad copy in that's running at that horrible cost per lead what else could that be do you think it could be the the audience do you want her in person you're gonna make those same audiences that I was just telling you about right but uh so I ran that last month too and I had the same audiences as the other one and and it was still at like $38 a weed that's why I'm telling you to also launch those new ones to test got it the open the open and the more specific ones you said okay and if they win let them I didn't know them work then like cut all those and focus on the ones that are working okay all right cool let me get that [ __ ] done yeah so uh I'm probably gonna do our call once a week there's no way I have time to do it two times a week so once a week is probably to be my goal understood yeah and then yeah just hopefully we can [ __ ] get the [ __ ] down I'm gonna do all the homework that I just got right now and cool yeah we'll clean everything up get it all optimized get moving scale it up then once everything's in a consistent place and we'll focus on laying more deals expanding talk about doing out of the business stuff cool awesome well I appreciate it