How To Get $3 Facebook Ad Leads & How to Identify Top Performing Facebook Ads

Key Takeaways

was in and it's going tremendous I mean I'm getting we go I'm getting leads right now for 22 per result I mean this is just yeah dude that's outstanding like yeah that's great that's just insane those are awesome results kind of like when I was talking to you the other day in one of the comments sections hmm I was trying to figure out I said I was going to download the CSV and I was gonna look to see what was responding well and what wasn't with the ad headlines pictures and so forth and these are my the 21 lead so far and I had three three ad copies are you having problems with your golf cart do you own a golf cart and then when it was the last time you you know fix your golf cart I mean all of the results if you look here or D you own and are you having I mean that's players day yeah I had one that was when was I cut all of the when was adds but this one had a lead so I didn't know should I cut this one too and what's the cost it's let's see if there's only one lead then yeah yeah look at the cost that cost is extremely high compared to everything else four dollars yeah exactly turn that off just turn it off yeah because and it only has one lead because like you obviously know like over that time like that ads not working the win was because you have to do you own and then are you having because these are direct those are direct call to actions like in there it's calling out your audience instantly like do you say yes or no are you having a yes or no when was they have to think about it yeah remember swipe that's exactly what I was thinking I'm like people don't want to think they're like oh that's too hard I don't remember exactly so yeah turn that one off no one's no good and then like those other two are definitely winners because it's clear like you know those are the ones that are getting the most emissions they're the ones that getting the lowest cost yeah basically then now what you need to do is like since once that one's off you just need to focus on the cost anything that goes above like let's see anything that's above four dollars I would turn off should I should I put a rule on at this point check no because if you do a roll what will end up happening is if one day it's like four dollars and above and you turn it off and the rule turns it off but the next day it's like you get five leads at fifty cents can't I create a rule though for like a seven day average something like that yeah you could yeah we have a module and if you want to check that out okay and then the other thing I was wondering so I know you had directly mentioned in one of the trading videos you said Facebook does not like sensational stock you will lose your you know you will lose your relevant score you will you'll lose your quality score with stuff like click Facebook doesn't like words like click if you literally look at this I tested it and I had claimed your voucher or click to claim and like everything is clicked to claim one yeah three four because it works 7 8 9 10 11 12 13 14 15 16 17 Oh 222 is clicked a claim that's clearly getting erect you know like they're good cleaner gotcha is pretty good too it actually is probably yeah it's getting really low cost yeah what are you yeah what are your thoughts so it's kind of funny I mean what are your thoughts I'm saying so for for this lead gen campaign I'm saying voucher they're not really getting a voucher like I could set up an autoresponder and send them a voucher but we we send this we have this integrated with a software to go straight to the sales reps phone and they just get the lead right away and say you know more or less hey we got limited time slots you know we don't we have only so many slots open for repair you know thanks for you know putting your requests through when can we get you booked we don't even send a voucher but do you think you think that's okay to save out you're still at that point are they ever going to get a voucher probably not so what would you put voucher for I mean more or less like gate get your free pickup and delivery is that what the Dutch raised right yeah I mean they're getting a free pickup and delivery of their golf cart so I mean I just kind of called it a voucher yeah well I mean like you can you can email them that just use the word an email right I mean more or less this is scale at scale he'll be an issue but like right now just a few leads 21 leads it's not really a big deal but like you have a few thousand people rolling through this thing there's gonna be a few people who are like I I didn't give in my voucher or they're gonna be confused okay I mean would you just recommend then just put it I mean it's very simple I can literally do do an email yeah how many well yeah I know email exactly it's automated you don't have to touch with again once it's set up it set up yeah we've had we haven't had a problem yet cuz the sales guy just said hey just responding in regards to your about your request you know and just try to get them and as fast as possible okay sweet so I'm gonna cut all the one was at this point here four days in do you think that should I just cut everything that hasn't gotten a result at this point or yes and just like that hasn't got a result cut everything that's about $4 and scale the rest because then you're gonna drop your lead cost and you're gonna get a ton more leads and all this groups are gonna go to the specific ads that are winning right awesome is that what you use recommend four days and count everything that doesn't have a lead only if it's very obvious in the data and this case it is yeah I'd also thought the audience is I'd cut like those audiences well actually after you cut all your ads see what the rolling average is like switch the filter to active ads only after you cut everything and then see what the results are and then give it a give it some time and then like start cutting audiences at that point then you're gonna narrow focus into the best audiences and then basically your lowest cost audience just increase it by five dollars daily whichever one is the lowest cost just keep increasing it and whichever ones are higher turn them off yeah so at this point so Marco Island here this is like a it's a tougher market it's a sought after market because it's pretty close to his location but he's clearly not getting anything at this point I still know it's close to his business and he still wants to target it you know I don't think it's necessarily maybe it's the audience but I think maybe I tried some different ad copy would you recommend just cutting all the ads here and just trying different it's the mile radius this is like five ten miles away no what's the mall radius on Marco Island how big is it just what'd you put for the mile radius I just get it yeah I just selected the whole island long let's see it's not an because your ads are working so it's an audience issue pad set make it zero results look scroll back up it's an ad set issue it's obvious go all the way back up scene yeah you have a issue with your ad set so it even tells you you're gonna get zero leads but you're still spending money on it why I don't understand why is that well I'd start accepting some of the stuff it says scroll back to the top it says accept the terms right there view terms Oh you accept that that's super interesting so I have so many tabs open right now this is taking forever yeah you got to go watch your module where we talking about having one to two tabs at most okay I'll check that out go back to your ad set actually choose choose the page what's that oh yeah you did accept it yeah actually was accepted that's why I was oliver confused um alright then go through like start eliminating things start going to the next thing five dollars daily there's twenty five thousand people in the area scroll down yeah I just selected like I literally just selected the island I didn't do a mile radius or anything I mean it's like here's a turn off turn off automatic expansion or audience expansion detail targeting expansion because it might end up showing it to people outside of that area turn that off you know because like when you're doing a location targeting you might not want that because it's going to show it to people even further outside of that range yeah that's why I just like because the ads literally says hey Marco Island so I that's why I didn't do like a five ten mile radius because it could pick up some people from over here too want to do his business is right here right on 41 then he's like the closest dealership to Marco school them he still wants to target them alright go ahead and hit and learn more on that ad sent me Goods your elites just find out why the reason is you know at the top right it says learn more all right under that big okay oh it's just basically stating that it doesn't believe it's going to be able to get any leads for you it doesn't even think I'll be able to accomplish one lead at all I mean do you think that's just because like it's set to five dollars and maybe the other millionaires are blowing me away on budget you know because reached nearly a thousand people in that area not one it's interacted with it yeah I didn't know maybe my placement was worse or something like that I guess they still saw it interesting okay any other advice for this one just turn off all the ads in there that it since has your leads only keep two of the your best performing ads on in there like the other ad set see which audiences are best performing and then just turn those on there okay awesome yeah this is just I mean this is just outstanding I mean it's seven dollars before you know I feel I filter my selection but I mean I should get it to under five bucks consistently I think yeah well I mean it's about to get any better once you make all those changes and then like next thing you know you can launch a look-alike with some of these locations and like do even better usually with location-based targeting we would even launch like an audience that has all of those locations in them yeah which would be Naples 30 miles his third Naples and CI covers all of his locations yeah so I that that's the thing I didn't know if I should even do this because so for example I've maples 30 miles in Naples 50 ma 15 from his location I felt like is that his location are you doing the radius from his address yeah okay because I feel like I don't even need to have the 15 mile because Facebook is gonna optimize if they're within 15 miles anyways no well that's that's not always true because what you need to do is once you cut all those ads you need a way to the cost then because like once you narrow it down to your best two ads it's going to eliminate it being an a do the cost the costs are going to stop fluctuating because each of those ad sets are spending money on random ads in there testing them so like once you have only two ads running in both that are your best performing or one ad that is just best performing it's going to force the system to be able to you know you'll be able to see what the costs are gonna end up panning out to be because your two ads against two ads right it's controlled in that case then you're gonna be able to identify if it's the audience it's too hard to make a judgment call on that without actually having a apples to apples comparison with your ads yeah and so part of the reason two ads in each no more okay even if they got needs I would turn them off if they're above four and I would go look through each at set and find out which creative is working best okay I'm not gonna argue with the expert here but just kind of being the devil's advocate like if I look at some of these ads for example I mean this one only reached three people I mean this one reached to this one reach five there's like no data on it I we that's because you got to look at the data collectively across that ad in all audiences you can predict the future just by looking at that that's why it's so important to have creative access hit the try new version of ads manager this is gonna solve your question because now you're not gonna have to be all steroid by looking at all these individual ads you should be using you should be using the creative tool to look at it right there you go now you're on the new ad set now on the far left you need to select that drop-down hit C more on the far left all the way to the left hover over that column all the way to the left oh no that's your right your left all the way to the left one more over on that column next to that little thermostat thingy now hover down hover down now hit more tools hit show and then select creative and then go back to the table real quick go back to the table you got to do one thing before you go to that yeah yep click that you select the campaign you don't want to select anything when you do this deselect everything yeah there you go do you select that now go to your creative okay on the far left on the far far left there you go click that now this view it's gonna stack all of the ads that are the same in every single audience and you're gonna be able to identify and it's gonna put the data it's gonna collect all the data for all of them put them all on top of that one same ad and it's gonna increase the amount of reach impressions and all that because it adds it all up that way you don't have to say like oh it only has one impression when realistically the other audience spent $20 on it got no leads so you know that's a false belief you can make a better call this way by looking through this so how do i how do i so right now I'm seeing I'm like how do I reduce the number of ads here you don't see just look at it here and then you make the decision in the ad set ad set level you turn off the ads and you can hit view one ad or you can hit the view ad on the far left to go to the audience it's in but like yeah I mean click here to claim your free that one needs to go off anything that he doesn't have leads right now he needs to get turned off immediately okay you have winners here you think what you think do you think one is enough to tell if something's a winner I mean always not always I mean like if you look at those those images are the same scroll back up those images you see like it's it's not that it's just one one it's that it has a ton more spin look at the spend $4 53 + 4 52 + 4 51 this one that's like nearly that's like a nearly $20 this one for a fact I actually took this picture myself I know this is good cuz this church is just iconic to the town we live in like people see that on their feed they stop because it hit all its relevant to them so I understand why that one specifically would work really well I was actually pretty surprised I thought that I found this picture on canva being close to the beach I thought this one was just gonna go bonkers down here and it's actually doing horrible all across the board it's because the focus goes straight to the bag I instantly think e-commerce when I see this really yeah no seriously after you do this for a long enough time you can tell where the direct like yet but we have an article that talks about like how to use images you got to put the direct focus on the actual product itself so it's funny cuz this this ad I thought this was like my guess I thought this one would have been the worst and I'm actually getting a lot of these with the family and I don't know if it's just because people see people and they're like do I know that person and then yes yes and the story of the kids that I was telling you about which one of the kids kids are like ninety percent of the reason why I like we were always fixing their golf carts because like kids are always like wanting to ride them and everything they love golf carts right like you know children I took your advice and I kept it as just open 18 plus it seems to be going well and this is actually pretty cool when I download the CSV to I could see that I picked up a couple in Instagram leads as well which is actually cool because I did not think that was gonna happen well if you scroll all the way over did you do the placement for the U teams oh no I didn't I actually added that afterwards cuz I had to ask you about that cool yeah I mean like everything's looking good here just bring all this changes very cool awesome thanks chase