Digital Marketing & Growth

Verx: All-in-one platform for African businesses—sales, tax, accounting, AI social...

I. Automated Ads Comparison: TikTok GMV Max vs Facebook Advantage+ 1、TikTok GMV Max GMV Max is an eCommerce-focused automated advertising tool launched by TikTo

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.

I have over 15,000 followers on Instagram, and I've helped grow Buffer's Instagram account to over 100K. Here are tried-and-tested tactics that genuinely work.

On Techpoint Digest, we discuss how Ghana Card now works for payments, how Nigerian fintechs have joined the CBN's anti-money laundering initiative, and how SAR

In today's edition: MultiChoice moves to retain Showmax users || CBN tightens oversight with fintech pilots and cyber self-checks || Ghana links identity card t

Welcome to the official blog of Fiftify e-commerce platform—your partner for steady online growth. With Fiftify e-commerce platform, you run your store from one

Attention built the creator economy. Trust is now driving it, as audiences turn to creators and platforms to guide real decisions, not just consume content.

The latest patch provides protection against the deadly DarkSword exploit for iPhone users who have chosen to remain on iOS 18.

Finder tags are great, but most are pretty fragile. These Ugreen Finder Pro tags are some of the toughest I've tested.

Google's new Pixel 8a refurbished special offer is worth taking a look at because of the company's software promise that adds another layer of value for money.

The most recent image sizes for different social media networks, including Instagram, X, Facebook, LinkedIn, TikTok, Bluesky, and more. The post Social media im

As promised, Apple has released a new iPhone update aimed at protecting users against a specific risk.

Key Takeaways Your marketing reports probably look fine. Traffic is up. Engagement is solid. Return on ad spend (ROAS) hits the benchmarks your team set last qu

Eater and Tasty are the latest publishers looking to capitalize on a growing appetite for food and dining brands.

Samsung has introduced compatibility with Apple’s AirDrop and it’s now arriving on the latest Galaxy phones. Here’s all you need to know.

Developers filter out most marketing because it interrupts their workflow and rarely proves value upfront. What actually works is letting them experience your p

The Thermal Master P4 plugs into your Android phone and can help prevent disasters. Here's how.

Discover Best CRO tools and A/B testing platforms for ecommerce teams. Boost conversions with top picks, features, and beginner tips! The post Beginner’s Guide

Discover the top AI SEO tools to track visibility, optimize content, and automate workflows. Real tests, clear picks, and expert tips for 2026.

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you

Three months after Australia became the first country in the world to ban children under 16 from holding social media accounts, its online safety regulator says

Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes. The post How To Do

Introducing KeshPay, Nigeria's newest fintech platform designed to simplify your...

Along with identification and passport services, the Ghana Card can now be used for online and instore payments, ATMSs, international payments, and insurance se

How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In

It's April Fools' Day, and Snap is using the occasion to "announce" that it's switching the name of Snapchat's Spotlight feed, the app's Instagram Reels-like fe

The data captured by people wearing smartglasses can be used to help improve cities and hold officials accountable, as well as powering a new generation of robo

Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance. The post Who Owns S

Sátántango is considered a holy rite for hardcore cinephiles. It also helped me confront my dwindling attention span.

Google's John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? The post Google Answers Wh

The Central Bank of Nigeria (CBN) is tightening its grip on virtual asset activity by commencing an Anti-Money Laundering, Counter-Financing of Terrorism, and C

Without engagement, social media is just media. In this article, you’ll learn nine actionable and authentic ways to boost your content’s engagement.

The best marketing pranks from Yahoo, Olipop, and more

This guide will treat each option in terms of the cost of failure rather than a detailed feature-by-feature comparison. In a production environment, you're not

The metaverse was supposed to be its own destination. You would put on a headset, enter a virtual world, and never need to think about the platform that brought

The price of gaming laptops is through the roof, but right now at HP, you can snag the Victus 15 at a big discount.

The feature works on Galaxy Watch 4 and newer models. You'll need the updated Samsung Health Monitor app and a cuff monitor for calibration.

You'll get messages sent to both your new and old addresses, but there are some limits.

Milsat Technologies, a Nigerian data infrastructure company built a mapping tool capable of digitally mapping the entire country in just nine months.

The National Treasury is also proposing fees on transactions and token offerings. Virtual asset companies would not only need permission to promote their servic

Samsung released a new free app today called Hearapy, now available for Android devices through the Google Play store, that it claims can reduce the symptoms of

Roberto Ramirez Laverde on Patrón Tequila's commitment to craftsmanship, transparency, and cultural authenticity.

The Bank of Namibia has set June 2026 for the rollout of its national instant payment system, a platform designed to enable real-time digital transfers and expa

Google's Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details. The pos

Opinion: Worried about warrantless phone searches in the US? Here's what legal experts say is your best defense now.

Influencer marketing is a core channel, but limited measurement makes it harder for leaders to evaluate performance and allocate budgets.

Cam Newton knows that he can command influence and attention. Now, he's making advertisers listen.