Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @sejournal, @LisaRocksSEM
📰 Search Engine Journal
CMOs can structure PPC teams using a hybrid model to manage AI-driven campaigns and align ad spend with profit
Action Steps
- Assess current PPC team structure
- Identify areas where AI-driven campaigns can be improved
- Consider implementing a hybrid model that combines in-house and external expertise
- Align ad spend with profit metrics rather than platform metrics
Who Needs to Know This
Marketing teams and CMOs can benefit from this approach to optimize their ad spend and improve campaign performance
Key Insight
💡 A hybrid model can help CMOs avoid blind spots and optimize ad spend for profit
Share This
📈 Protect your ad spend with a hybrid PPC team model 📊
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