Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance via @sejournal, @billhunt

📰 Search Engine Journal

Enterprise SEO performance improves when accountability matches authority across content, technology, and governance

intermediate Published 1 Apr 2026

Action Steps

Define clear roles and responsibilities for SEO across content, technology, and governance
Establish metrics to measure SEO performance and hold teams accountable
Align SEO goals with business objectives to ensure everyone is working towards the same outcomes
Regularly review and adjust SEO strategies to ensure they remain effective

Who Needs to Know This

SEO specialists, content creators, and IT teams benefit from clear accountability and authority structures to improve enterprise SEO performance

Key Insight

💡 Clear accountability and authority structures are crucial for effective enterprise SEO