Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

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lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
MozCon 2014 - 21 - Will Reynolds - You Are so Much More than an SEO
Digital Marketing & Growth
MozCon 2014 - 21 - Will Reynolds - You Are so Much More than an SEO
Moz Intermediate 9y ago
MozCon 2014 - 24 - Richard Baxter - Developing Your Own Great Interactive Content
Digital Marketing & Growth
MozCon 2014 - 24 - Richard Baxter - Developing Your Own Great Interactive Content
Moz Intermediate 9y ago
#1 Marketing Platform® For eCommerce Stores!
Digital Marketing & Growth
#1 Marketing Platform® For eCommerce Stores!
Marketing 360 Intermediate 9y ago
Improving Search Discoverability with Influencers and Off-Site Content by Krista LaRiviere
Digital Marketing & Growth
Improving Search Discoverability with Influencers and Off-Site Content by Krista LaRiviere
Search Engine Journal Intermediate 9y ago
Copyblogger - Marketing Automation - Content Marketing Glossary
Digital Marketing & Growth
Copyblogger - Marketing Automation - Content Marketing Glossary
Copyblogger Intermediate 9y ago
Copyblogger - USP - Content Marketing Glossary
Digital Marketing & Growth
Copyblogger - USP - Content Marketing Glossary
Copyblogger Intermediate 9y ago
Yoast Vlog: Facebook
Digital Marketing & Growth
Yoast Vlog: Facebook
Yoast Intermediate 10y ago
How to deal with burnout... Video Diary #2
Digital Marketing & Growth
How to deal with burnout... Video Diary #2
Sunny Lenarduzzi Intermediate 10y ago
Yoast SEO for WordPress training - XML Sitemaps: Excluded Posts Tab
Digital Marketing & Growth
Yoast SEO for WordPress training - XML Sitemaps: Excluded Posts Tab
Yoast Intermediate 10y ago
How to work from Home and Everywhere Else!
Digital Marketing & Growth
How to work from Home and Everywhere Else!
Sunny Lenarduzzi Intermediate 10y ago
How to Perform Full Funnel Conversion Rate Optimization (CRO)
Digital Marketing & Growth
How to Perform Full Funnel Conversion Rate Optimization (CRO)
AdStage Intermediate 10y ago
#SEJThinkTank: Are You Really Reaching Your Audience?
Digital Marketing & Growth
#SEJThinkTank: Are You Really Reaching Your Audience?
Search Engine Journal Intermediate 10y ago
How do solar panels work? - Richard Komp
Digital Marketing & Growth
How do solar panels work? - Richard Komp
TED-Ed Intermediate 10y ago
History through the eyes of the potato - Leo Bear-McGuinness
Digital Marketing & Growth
History through the eyes of the potato - Leo Bear-McGuinness
TED-Ed Intermediate 10y ago
How To Track Your Keyword Rankings [OSEO-18]
Digital Marketing & Growth
How To Track Your Keyword Rankings [OSEO-18]
Ahrefs Intermediate 10y ago
Digital IQ Index®: Big Box 2015
Digital Marketing & Growth
Digital IQ Index®: Big Box 2015
Gartner for Marketing Intermediate 10y ago
Email Segmentation: Inside One of My Autoresponder Emails - SPI Tv, Ep. 31
Digital Marketing & Growth
Email Segmentation: Inside One of My Autoresponder Emails - SPI Tv, Ep. 31
Pat Flynn Intermediate 10y ago
The Top 5 Email Marketing Third Party Tools - SPI TV Ep. 30
Digital Marketing & Growth
The Top 5 Email Marketing Third Party Tools - SPI TV Ep. 30
Pat Flynn Intermediate 10y ago
How to find the best content of your competitors [OSEO-11]
Digital Marketing & Growth
How to find the best content of your competitors [OSEO-11]
Ahrefs Intermediate 10y ago
Copyblogger - Landing Page - Content Marketing Glossary
Digital Marketing & Growth
Copyblogger - Landing Page - Content Marketing Glossary
Copyblogger Intermediate 9y ago
Copyblogger - Content Marketing - Content Marketing Glossary
Digital Marketing & Growth
Copyblogger - Content Marketing - Content Marketing Glossary
Copyblogger Intermediate 9y ago
Copyblogger - Cornerstone Content - Content Marketing Glossary
Digital Marketing & Growth
Copyblogger - Cornerstone Content - Content Marketing Glossary
Copyblogger Intermediate 9y ago
Copyblogger - Email Marketing - Content Marketing Glossary
Digital Marketing & Growth
Copyblogger - Email Marketing - Content Marketing Glossary
Copyblogger Intermediate 9y ago
Ask Yoast: tips to become an outstanding SEO
Digital Marketing & Growth
Ask Yoast: tips to become an outstanding SEO
Yoast Intermediate 10y ago
Using Social Media as Your Primary Link Building Tactic Probably Won't Work - Whiteboard Friday
Digital Marketing & Growth
Using Social Media as Your Primary Link Building Tactic Probably Won't Work - Whiteboard Friday
Moz Intermediate 10y ago
Ruth Burr Reedy - Relative or Absolute URLs? - Whiteboard Friday
Digital Marketing & Growth
Ruth Burr Reedy - Relative or Absolute URLs? - Whiteboard Friday
Moz Intermediate 10y ago
What Does an SEO Do In Their Day-to-Day Work? - Whiteboard Friday
Digital Marketing & Growth
What Does an SEO Do In Their Day-to-Day Work? - Whiteboard Friday
Moz Intermediate 10y ago
Are On-Topic links Important? - Whiteboard Friday
Digital Marketing & Growth
Are On-Topic links Important? - Whiteboard Friday
Moz Intermediate 10y ago
Mark Traphagen - Becoming Better SEO Scientists - Whiteboard Friday
Digital Marketing & Growth
Mark Traphagen - Becoming Better SEO Scientists - Whiteboard Friday
Moz Intermediate 10y ago
How to Lower the CPC of Facebook Ads by Boosting CTR: An Interview With Christina Baldassarre
Digital Marketing & Growth
How to Lower the CPC of Facebook Ads by Boosting CTR: An Interview With Christina Baldassarre
Search Engine Journal Intermediate 10y ago
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic - Whiteboard Friday
Digital Marketing & Growth
The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic - Whiteboard Friday
Moz Intermediate 10y ago
The Dos and Dont's of Email Marketing - SPI TV Ep. 29
Digital Marketing & Growth
The Dos and Dont's of Email Marketing - SPI TV Ep. 29
Pat Flynn Intermediate 10y ago
How Much Keyword Repetition is Optimal? - Whiteboard Friday
Digital Marketing & Growth
How Much Keyword Repetition is Optimal? - Whiteboard Friday
Moz Intermediate 10y ago
Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday
Digital Marketing & Growth
Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday
Moz Intermediate 10y ago
Creating Demand for Things that Have Little to No Existing Search Volume - Whiteboard Friday
Digital Marketing & Growth
Creating Demand for Things that Have Little to No Existing Search Volume - Whiteboard Friday
Moz Intermediate 10y ago
How To Find Sites That Are Highly Likely To Link To You [OSEO-09]
Digital Marketing & Growth
How To Find Sites That Are Highly Likely To Link To You [OSEO-09]
Ahrefs Intermediate 10y ago
MozCon 2013 - Aleyda Solis - International SEO and the Future of Your ROI
Digital Marketing & Growth
MozCon 2013 - Aleyda Solis - International SEO and the Future of Your ROI
Moz Intermediate 10y ago
MozCon 2013 - Ross Hudgens - Rapid Fire Link Building Tips for Your Content
Digital Marketing & Growth
MozCon 2013 - Ross Hudgens - Rapid Fire Link Building Tips for Your Content
Moz Intermediate 10y ago
MozCon 2013 - Richard Baxter - Really Targeted Outreach
Digital Marketing & Growth
MozCon 2013 - Richard Baxter - Really Targeted Outreach
Moz Intermediate 10y ago
MozCon 2013 - Mike Arnesen - How to Be a One-Person Link Building Army
Digital Marketing & Growth
MozCon 2013 - Mike Arnesen - How to Be a One-Person Link Building Army
Moz Intermediate 10y ago
MozCon 2013 - Dana DiTomaso - Next Level Local Tactics: Making Your SEO Stand Out
Digital Marketing & Growth
MozCon 2013 - Dana DiTomaso - Next Level Local Tactics: Making Your SEO Stand Out
Moz Intermediate 10y ago
MozCon 2013 - Adam Audette - Ecommerce SEO: Cutting Edge Tactics That Scale
Digital Marketing & Growth
MozCon 2013 - Adam Audette - Ecommerce SEO: Cutting Edge Tactics That Scale
Moz Intermediate 10y ago
MozCon 2013 - Mackenzie Fogelson - Building a Better Business with Digital Marketing
Digital Marketing & Growth
MozCon 2013 - Mackenzie Fogelson - Building a Better Business with Digital Marketing
Moz Intermediate 10y ago
How To Find Popular Content With Lots Of Backlinks And Social Shares? [OSEO-07]
Digital Marketing & Growth
How To Find Popular Content With Lots Of Backlinks And Social Shares? [OSEO-07]
Ahrefs Intermediate 10y ago
#SEJThinktank: How to Build Links using Content Marketing & Outreach w/ Loren Baker
Digital Marketing & Growth
#SEJThinktank: How to Build Links using Content Marketing & Outreach w/ Loren Baker
Search Engine Journal Intermediate 10y ago
Why Your Links Are Not Helping You To Rank High In Google [OSEO-06]
Digital Marketing & Growth
Why Your Links Are Not Helping You To Rank High In Google [OSEO-06]
Ahrefs Intermediate 10y ago
How To Retain Your Top Position In Google For EVER! [OSEO-05]
Digital Marketing & Growth
How To Retain Your Top Position In Google For EVER! [OSEO-05]
Ahrefs Intermediate 10y ago
SEJ ThinkTank: The Four Stage Link Building Cycle w/ Page One Power
Digital Marketing & Growth
SEJ ThinkTank: The Four Stage Link Building Cycle w/ Page One Power
Search Engine Journal Intermediate 10y ago
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Manual de estrategias de ventas por conversación para SDR
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Self-paced
Manual de estrategias de ventas por conversación para SDR
Opens on Coursera ↗
Health Informatics for Healthcare Professionals
📚 Coursera Course ↗
Self-paced
Health Informatics for Healthcare Professionals
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Procedural Maze Building - Unity 6 and Blender Compatible
📚 Coursera Course ↗
Self-paced
Procedural Maze Building - Unity 6 and Blender Compatible
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Market Research Portfolio Capstone
📚 Coursera Course ↗
Self-paced
Market Research Portfolio Capstone
Opens on Coursera ↗
Search Engine Optimization Course
📚 Coursera Course ↗
Self-paced
Search Engine Optimization Course
Opens on Coursera ↗
Launch Viral Challenges
📚 Coursera Course ↗
Self-paced
Launch Viral Challenges
Opens on Coursera ↗