Market Research Portfolio Capstone

You will synthesize the program's full range of skills by planning, executing, and presenting an end-to-end market research project that produces high-impact, portfolio-ready deliverables. The capstone is scaffolded across four distinct modules to ensure you iterate toward a professional-quality submission. Module 1 refreshes core frameworks, helping you translate a complex business question into a scoped project brief with clear success criteria and data requirements. Module 2 guides you through data collection—leveraging tools like SurveyMonkey—while applying GDPR and ethical safeguards, con…