Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,950
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
📚 Coursera Courses Opens on Coursera · Free to audit
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CPC & Keyword Research
📚 Coursera Course ↗
Self-paced
CPC & Keyword Research
Opens on Coursera ↗
SEO Foundations: Analyze, Optimize & Grow
📚 Coursera Course ↗
Self-paced
SEO Foundations: Analyze, Optimize & Grow
Opens on Coursera ↗
AI Marketing Automation
📚 Coursera Course ↗
Self-paced
AI Marketing Automation
Opens on Coursera ↗
Test Subject Lines Quickly
📚 Coursera Course ↗
Self-paced
Test Subject Lines Quickly
Opens on Coursera ↗
Optimize Ads with Google Ads & Quality Scores
📚 Coursera Course ↗
Self-paced
Optimize Ads with Google Ads & Quality Scores
Opens on Coursera ↗
Campaign Management & Brand Alignment
📚 Coursera Course ↗
Self-paced
Campaign Management & Brand Alignment
Opens on Coursera ↗