Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,874
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Snapchat Campaign Objectives
Digital Marketing & Growth
Snapchat Campaign Objectives
Paid Media Pros Advanced 4y ago
Brian Dean Exclusive Interview [+ Why Sell Backlinko?]
Digital Marketing & Growth
Brian Dean Exclusive Interview [+ Why Sell Backlinko?]
Matt Diggity Advanced 4y ago
7 Landing Page Ideas To Test
Digital Marketing & Growth
7 Landing Page Ideas To Test
Paid Media Pros Advanced 4y ago
Automatically Analyze Tracked URLs with Performance Metrics
Digital Marketing & Growth
Automatically Analyze Tracked URLs with Performance Metrics
Moz Advanced 4y ago
Roasting Bad Facebook Ads (So You Can Make Good Ones!)
Digital Marketing & Growth
Roasting Bad Facebook Ads (So You Can Make Good Ones!)
Wes McDowell Advanced 4y ago
How To Make Money In The Metaverse
Digital Marketing & Growth
How To Make Money In The Metaverse
Chase Chappell Advanced 4y ago
SEO Audit: Quick Website SEO Audit Steps - How to Perform an SEO Audit in 5 Minutes
Digital Marketing & Growth
SEO Audit: Quick Website SEO Audit Steps - How to Perform an SEO Audit in 5 Minutes
Koray Tuğberk GÜBÜR Advanced 4y ago
Visualize your site architecture for SEO with these tips. #searchengineoptimization #seo
Digital Marketing & Growth
Visualize your site architecture for SEO with these tips. #searchengineoptimization #seo
Business Growth Digital Marketing Advanced 4y ago
This Is Why 90% Of Facebook Ads FAIL
Digital Marketing & Growth
This Is Why 90% Of Facebook Ads FAIL
Ben Heath Advanced 4y ago
How I’m Using Sirge.io With Facebook Ads To Beat IOS15 Update! (100% Tracking)
Digital Marketing & Growth
How I’m Using Sirge.io With Facebook Ads To Beat IOS15 Update! (100% Tracking)
Chase Chappell Advanced 4y ago
Faceboook Ads vs Instagram Ads?  Which Is Best?
Digital Marketing & Growth ⚡ AI Lesson
Faceboook Ads vs Instagram Ads? Which Is Best?
Ben Heath Advanced 4y ago
How to Rank High On Google for Your Best Keyword
Digital Marketing & Growth
How to Rank High On Google for Your Best Keyword
Marketing 360 Advanced 4y ago
How to Maximize Your PPC Performance in 2022
Digital Marketing & Growth
How to Maximize Your PPC Performance in 2022
Search Engine Journal Advanced 4y ago
Semrush Just Changed the SEO Keyword Research Game!? 🤯
Digital Marketing & Growth
Semrush Just Changed the SEO Keyword Research Game!? 🤯
Nathan Gotch Advanced 4y ago
My 4 Favorite SEO Tools (And The Ones That Are a Time Waste)
Digital Marketing & Growth
My 4 Favorite SEO Tools (And The Ones That Are a Time Waste)
Neil Patel Advanced 4y ago
Local SEO Ranking Factors -- GMB Maps Rankings -- How to Rank in Local Search Results in 2022
Digital Marketing & Growth
Local SEO Ranking Factors -- GMB Maps Rankings -- How to Rank in Local Search Results in 2022
Digital Domination Dojo Advanced 4y ago
Prioritizing Technical SEO Fixes — Whiteboard Friday
Digital Marketing & Growth
Prioritizing Technical SEO Fixes — Whiteboard Friday
Moz Advanced 4y ago
How To Retarget People Who Watch Your Instagram Reels #shorts
Digital Marketing & Growth
How To Retarget People Who Watch Your Instagram Reels #shorts
Chase Chappell Advanced 4y ago
Facebook Ad + TikTok Ad December Live Q&A + FREE Giveaway
Digital Marketing & Growth
Facebook Ad + TikTok Ad December Live Q&A + FREE Giveaway
Chase Chappell Advanced 4y ago
How To Lower Your CPMs (Facebook Ads iOS15 Strategy)
Digital Marketing & Growth
How To Lower Your CPMs (Facebook Ads iOS15 Strategy)
Chase Chappell Advanced 4y ago
Facebook Ads Audience WAY Too Expensive?
Digital Marketing & Growth
Facebook Ads Audience WAY Too Expensive?
Ben Heath Advanced 4y ago
These Facebook Ad METRICS Matter (Track Them This Way)
Digital Marketing & Growth
These Facebook Ad METRICS Matter (Track Them This Way)
Ben Heath Advanced 4y ago
Don’t Combine Ad Sets! Here’s Why…
Digital Marketing & Growth
Don’t Combine Ad Sets! Here’s Why…
Ben Heath Advanced 4y ago
Is 50 Conversions Per Week A Facebook Ads MYTH?
Digital Marketing & Growth
Is 50 Conversions Per Week A Facebook Ads MYTH?
Ben Heath Advanced 4y ago
Pause Your Facebook Ads Over Christmas?
Digital Marketing & Growth
Pause Your Facebook Ads Over Christmas?
Ben Heath Advanced 4y ago
The Best Facebook Ad Placements To Use
Digital Marketing & Growth ⚡ AI Lesson
The Best Facebook Ad Placements To Use
Ben Heath Advanced 4y ago
Avoid Accidental Clicks On Your Facebook Ads!
Digital Marketing & Growth
Avoid Accidental Clicks On Your Facebook Ads!
Ben Heath Advanced 4y ago
When To Use The Facebook REACH Objective
Digital Marketing & Growth
When To Use The Facebook REACH Objective
Ben Heath Advanced 4y ago
Don’t Use This Facebook Ads CTA!
Digital Marketing & Growth
Don’t Use This Facebook Ads CTA!
Ben Heath Advanced 4y ago
Facebook Ads: Optimization For Ad Delivery — Which is Best?
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads: Optimization For Ad Delivery — Which is Best?
Ben Heath Advanced 4y ago
Facebook Traffic Campaigns — Change AUDIENCE SIZE!
Digital Marketing & Growth
Facebook Traffic Campaigns — Change AUDIENCE SIZE!
Ben Heath Advanced 4y ago
Facebook (Meta) & The METAVERSE — What it means for advertisers...
Digital Marketing & Growth
Facebook (Meta) & The METAVERSE — What it means for advertisers...
Ben Heath Advanced 4y ago
Are Facebook Conversion Campaigns Too Expensive?
Digital Marketing & Growth
Are Facebook Conversion Campaigns Too Expensive?
Ben Heath Advanced 4y ago
On-Facebook Ads or Off-Facebook Ads? Which is Best?
Digital Marketing & Growth ⚡ AI Lesson
On-Facebook Ads or Off-Facebook Ads? Which is Best?
Ben Heath Advanced 4y ago
Work Out Facebook Ad AUDIENCE SIZE (with new set up)
Digital Marketing & Growth ⚡ AI Lesson
Work Out Facebook Ad AUDIENCE SIZE (with new set up)
Ben Heath Advanced 4y ago
Facebook's LOCATION Targeting Settings Are Wrong! Do This Instead
Digital Marketing & Growth
Facebook's LOCATION Targeting Settings Are Wrong! Do This Instead
Ben Heath Advanced 4y ago
ANOTHER Facebook Ad Attribution Change (MORE Conversions!)
Digital Marketing & Growth
ANOTHER Facebook Ad Attribution Change (MORE Conversions!)
Ben Heath Advanced 4y ago
The ONLY 2 Reasons to Use The Facebook TRAFFIC Objective
Digital Marketing & Growth ⚡ AI Lesson
The ONLY 2 Reasons to Use The Facebook TRAFFIC Objective
Ben Heath Advanced 4y ago
The MOST IMPORTANT RULE of Facebook Ads
Digital Marketing & Growth ⚡ AI Lesson
The MOST IMPORTANT RULE of Facebook Ads
Ben Heath Advanced 4y ago
Facebook Conversions DOWN 15%?
Digital Marketing & Growth
Facebook Conversions DOWN 15%?
Ben Heath Advanced 4y ago
Don’t Use This Facebook Ads Set Up!
Digital Marketing & Growth
Don’t Use This Facebook Ads Set Up!
Ben Heath Advanced 4y ago
Facebook Ad Disapproval Process Is BROKEN!
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ad Disapproval Process Is BROKEN!
Ben Heath Advanced 4y ago
➤ NEW FREE Facebook Ads 2021 | Optimization & Creative Strategy
Digital Marketing & Growth
➤ NEW FREE Facebook Ads 2021 | Optimization & Creative Strategy
Chase Chappell Advanced 4y ago
Why YOU Don't Have Access To The Latest Facebook Ad Features
Digital Marketing & Growth ⚡ AI Lesson
Why YOU Don't Have Access To The Latest Facebook Ad Features
Ben Heath Advanced 4y ago
Facebook Detailed Targeting Expansion is Now MANDATORY!
Digital Marketing & Growth
Facebook Detailed Targeting Expansion is Now MANDATORY!
Ben Heath Advanced 4y ago
The NEW Way To OPTIMIZE Facebook Ad Campaigns After iOS 14
Digital Marketing & Growth ⚡ AI Lesson
The NEW Way To OPTIMIZE Facebook Ad Campaigns After iOS 14
Ben Heath Advanced 4y ago
Are You EXCLUDING PURCHASERS From Your Facebook Ads?!
Digital Marketing & Growth
Are You EXCLUDING PURCHASERS From Your Facebook Ads?!
Ben Heath Advanced 4y ago
Facebook Ads Over Reporting Results?!  Here's the FIX...
Digital Marketing & Growth
Facebook Ads Over Reporting Results?! Here's the FIX...
Ben Heath Advanced 4y ago
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