The MAGIC BUTTON that makes Facebook ads work like crazy

Key Takeaways

there are two magic buttons that you can press on any facebook ad campaign that could potentially make it significantly better without changing your ads or doing anything else in this video i'm going to show you the first one let's get on it seriously dude a magic button that's going to make your facebook campaigns work better really and and the answer is sort of it's not a magic button it's a drop down menu but magic drop down menu doesn't sound cool so magic button sounds cooler but still it's literally you're just clicking one thing from a drop down menu and it can make your campaigns work like a gazillion times better so without further ado let me just show you how it works all right see the screen this is from a software program that i had custom made for myself because tracking and attribution and running ads was a problem so i wanted to build something better that i could use it's called roaz.org roas.org if you want to try it you can you can try it for free no credit card needed it's awesome all right so this thing will track how much money that your facebook and instagram ads are making then it'll automatically scale the stuff that's working and it'll turn off the stuff that's not it's really cool but enough of that all right oh incidentally we'll even help you set it up for free we'll literally get on zoom with you set everything up for you takes about 10 minutes nothing charges nothing you don't need a credit card just try it we think when you use it you'll love it so that's why we do all this stuff for free anyway look at this screen okay here's the deal despite the fact that i have the two different dates on this thing i actually created both of these campaigns on monday the 9th of may and they kind of started in the middle of the day so tuesday which was yesterday the 10th i'm filming this for you on may 11th we had our first 24-hour period for these campaigns these campaigns each have 120 ad sets in them they're targeting each one of the campaigns they're targeting the exact same audiences they're running the exact same ads for the exact same offer the only difference between these two campaigns is one of them i clicked the magic button well the magic drop down menu whatever i clicked the one thingy and the other one i didn't okay you want to guess which one is the one where i clicked the magical thingy is this one where i spent 670 bucks and i got 1300 back that's a pretty good return on ad spent over double the money especially for the first full day of the campaign running especially because this campaign is testing 120 different audiences to see which ones are good and which ones are bad the first day is not really supposed to make money you're just trying to find which ad sets are good and then scale those automatically anyway we'll get into that later but here's the one where i didn't click the magic button and this one's pretty much closer to normal on this one i spent 613 bucks i only made 500. the difference between the two as i clicked one little thing all right now i'll show you what the one little thing is in a minute but first let me tell you how it works because i don't want you to like haphazardly click this one little thing i think it's going to be the answer to everything i got to kind of make sure you have the foundation set up so this will work for you otherwise it could be disastrous we don't want that all right so most of the time when people run ads on social like just regular conversion ads they go in and at the ad set level they say okay what i want you to do over here facebook is i want you to optimize this ad for conversions i want you to go out in this case get me customers right that's like the most common super simple super basic way to do it and you know it works really really well it's great when you do that here's what's going on all right so your facebooks and your instagram i'm just going to call everything facebook is easier okay so facebook is going to that's that encompasses the entire universe now all right it's just simpler so what facebook does let's say you have an audience and you know it's got a million people in it or whatever and you say all right man go out and get me customers and what it's going to do is going to do a bunch of stuff is that number one is going to look at the copy in your ad all right so let's say you're telling something about dog training okay and it's gonna be like okay we need to get customers for stuff about dog training then it's gonna go to your website this all this stuff is happening like facebook's algorithms doing all this stuff is really cool machine learning artificial intelligence all that awesome stuff there's a jet flying over me i hope you can't hear it let's keep going okay so the machine facebook right when you launch this campaign it's also going to look at your website and your website's going to have stuff about dog training on it and it's going to say like there's a dog training course on here for 47 or whatever and all that's cool so in this audience right here let's just say it's people who like dogs and the audience is like super loud jet by the way love it when that happens thanks so much guys they planned it everything centers around me i'm that narcissistic not really um a bunch of people like dogs right it's like a big audience on social media who knows how big that audience and millions of people so what facebook is gonna do right before like they even start delivering traffic to you and showing your ad to people is they're going to look at your ad it's going to say something like buy a dog training course they're going to look at your site it's going to say there's a dog training course here it's 27 and because you said get me customers it's going to like find a little pocket of people within that giant audience and it's going to say i'm pretty sure that this little pocket of people this is where the the people that are most likely going to become customers are and it's going to start showing your ad to these folks which is great like you know we say spend five dollars a day or a hundred dollars a day on an audience of millions of people of course it's not going to show it to all 20 million people or whatever so that's kind of how it works it's using its machine learning and all the data that's gathered on everyone to try to show your ad to the right person and that's cool and when you do that stuff like this can happen right so like this was yesterday it was okay you know so like this particular campaign spent 613 it was you know day number one right and i'm testing 120 different ad sets so what happened in this particular one is we had some that worked and some that didn't right and that's normal that's totally fine if we look at this thing i'm going to sort this by return on ad spend here we can see that like some of these audiences were great you know like all right i'll take this and um we can also see something really really interesting and this is very important and it's going to be very very relevant to whether or not this strategy i'm showing you is going to work for you okay so i'm going to show you math and stuff but it's not going to be too bad okay just give it a second i'm going to come over here to the app to row as and i want to add one little thing here and that's going to be our average order value so rowaas.org will track your average order value for every sale you make for any given day from any given ad is so cool dude seriously just go there and get a free account you don't need a credit card you can try it for a week if you like it pay for it later we will help you set it up we'll literally get on zoom with you it's not a sales person it's not expensive we don't need sales people we just want to help you like get results so you'll use this forever so you'll like it anyway really cool you're going to like this so notice i've added this little column now all right so i'm going to bring this over here so check this out we've got some audiences these audiences are working that's super cool and we've noticed now some of these folks right like i've gotten one customer and this one customer i spent five dollars and 23 cents facebook went out and it did a good job it was like okay you know what based on your ad and stuff i'm going to show it to this little group of people and within this audience of whatever this is right here salford business school i'm just pulling audiences out of the air i'm just testing all kinds of stuff because i have this automation tool you know so i don't really have a lot of risk when i'm doing it but it found me a pretty good customer right there right that one person spent 135 bucks that's great all right over here i spent six bucks awesome for people that are interested in toulouse business school don't even know where that is whatever who cares got one customer that customer spent 88 this is all cool right so this is a classic example of their thing going out and just finding customers and everything and that's really really good now if you set everything up right if you use a tool like row ass for example there are other tools that are well there's actually nothing on earth that accurately tracks your stats and automates everything for you we've got the only tool on the planet that does that right now i think but there's other stuff that can like send your sales data back to facebook and that's what roaz does as well so every time somebody buys something if you're sending the data back to facebook saying here's a customer that they spent this much money and facebook is getting that for you what happens over here is it starts to develop a profile of a person who is a really good buyer all right and the the more data that you send back to facebook's algorithm over here like we didn't even draw it right so this is just a big this is a big server let's just pretend i can draw so this is a big server facebook meta instagram whatever we want to call it all right so we're sending that data back to their machine learning thing and we're saying hey here these are the types of people that are actually like spending a lot of money if you pass that data back to facebook then you can use the magic button and then sometimes not every time like nothing works 100 of the time but sometimes you can run a little campaign like this one over here okay check this out i promise you i'll show you the magic button in a minute i just really want you to set this up right so you don't like lose money on your ad test okay so you can have something like this one now this is the one that has the magic button okay well magic drop down menu whatever so if we look at this guy take a look at this all right take a second for the ad sets to come up man that database is fast my developers and partners are amazing i had nothing to do with building this i just was like it would be really cool if it did this my job is just words and stuff it's so cool i just work with really smart people uh you know and they're they're like god we gotta work with this guy but whatever okay so check this out i'm going to sort this by row as again now this campaign same ad same offer same audiences as the other one right so both of them were targeting 120 different audiences and 120 different ad sets they're showing them the same ads they're driving them to the same offer driving them to the web page this one made like twice as much money as the other one why the answer is here look at the size of the average order values here what's happening is in this particular campaign because i pressed the magic drop down menu thingy facebook is over here they're finding me people that spend more money on stuff like what i sell all right now the reason their algorithm can go out and find those people is because i've been using row as and every time somebody buys something from me whether they buy it today after clicking an ad or six months from now it's sending that data back to facebook and therefore when facebook's algorithm says okay let's go look in this big old audience of people that like whatever business school that was well let's look at the one that's doing well mobile advertising right so like i spent five dollars and 56 cents and it made 76 times the amount of money i spent like that's crazy right for mobile advertisers that's a huge market so what's going on is it's going okay their machine's going all right and this giant pool of millions of people who like mobile advertising we know that there's a particular profile of user that spends a lot of money on this dude's stuff and now it can target like that right little pocket right off of the bat and that's exactly what's happening and the reason it's happening is twofold number one i'm sending the right data back to facebook right so if you're not if you don't have something that can send your sales value back to say to facebook like here's how much money it's actually making if it's not passing it back and training their algorithm then there's like what are you doing you know you have a tremendous disadvantage not a lot of people do this by the way so like be cool about it but if you have it you have a great advantage because you can make this one little change here's the difference all right here's the difference between the two campaigns same audiences same ads same offer same budget same everything all i did in the other campaign is this so i'm in that other campaign now all right instead of telling it i'm still saying hey go get me purchases but down here instead of saying remember earlier i showed you it says optimize for conversion that's like the default all i did was click here and i selected value so what this does when i say optimize ad delivery for value it's telling facebook okay i want you to go out not just get me customers but get me customers that spend more historically and that's exactly what it's doing i literally one button well it's not a button as a drop down menu like it's not going to let me do it because i've already created the ad but you get it right so otherwise you would have a bunch of other stuff to choose from but i already published it so it's a magic drop-down menu it's not a magic button whatever okay what it's doing is finding people with money which is freaking sweet right and therefore if we look over here the the numbers say at all the average order value per customer is significantly higher in this campaign than the other one and that's the only difference right it's the only difference but please all right seriously don't go doing this if you if you're not tracking everything and you're not passing the data back to facebook because you're like saying okay go get me people who spend a lot of money but they're like well i don't know who who your average person is and what your perfect person is because i don't have any data you have to feed the algorithm the information but feeding the algorithm the information is pretty simple you go to roast.org and you click on the button that says create a free account and you don't enter your credit card because you don't have to enter a credit card to use it when you're using it during the free trial period and then you set it up and let it rip or if you really want to have concierge service you press the little button that says hey set this up for me and we get on zoom with you and we just set everything up for you and we charge you exactly zero dollars to do that yeah but that price will double damn it you can't you can't double zero it's still zero oh well it's just zero dollars to do that you can just get it set up for nothing right and you can try it and if you like it then you can pay for it later and if you don't like it then we'll just disable the account it's not a big deal but this is really really cool okay extremely cool there's so much more that you can do with these platforms and just running regular old ads the same thing everybody else is doing so this is one of two magic buttons i'll show you the other magic button in another video until then check out roast.org what are you waiting on there's no credit card needed if you're running ads on social media now use roast.org you will like it and you'll be like this is really making me a lot more money or else you never pay for anything you don't you don't have to give a credit card to start it's pretty simple okay enough about that i hope you found this helpful always be testing stuff and always let the data do the talking if you're not getting the good data if you're not getting accurate stats if you're not actually tracking everything you're guessing you're like it's like you're getting in an airplane drunk with a blindfold on and going well i hope we make it like don't do that okay track your stuff it helps it works it's good thanks for watching take it easy