Frank Kern | What To Do When You Need More Sales

Key Takeaways

so if your business is in trouble here's what you need to do make more contact with your marketplace and make more offers right so there's only one way to do that which is to put a lot of offers in front of people who are likely to want to go to CrossFit and torture themselves in that bizarre crazy way that you CrossFit people do which is admirable incidentally like you know what it's impressive so if you're in this thing really man I gotta get customers right now go out and get customers right now number one start broadcasting like crazy on every media channel you can and I would make a really simple offer like hey you know if you're serious about getting in shape come on down here workout for free for a while if you like it become a customer that's have we filled up the gym that we built together yeah don't laugh we had a gym I didn't come to it because I'm saying I'm so natural ops yeah we're gonna do and that was our offer you know that's thing number one thing number two man get on the phone like call people you know house homey like hey we're over here this is Rick James over here the CrossFit down the road it's connecting connects and connecting connecting connecting and showing them that you are a good trainer that they can trust and this is something it's it's all about you as a trainer or your trainers who are working at you Jim it's all about them because if I go somewhere out of my house to workout I have to love the person I have to trust that person I need to be connected with that person so it's all about your audience it's all about bonding with your audience and offering offering that outlet for the energy for their frustration for their stress for a me time so that's what it is yeah you have to you have to be very in touch with what they want and what they're worried about what they want is to lose weight look better great what they're worried about is am I gonna look stupid and is this gonna be horrible right CrossFit is more of a dedication and commitment than usual Jim because it's more about you guys it's such a great outlet for frustrated people so it's it's really good and it's a good therapy in the way too so you can lead with multiple angles when it comes to that and what they are going after and the best way to find that out is talking to the audience mm-hmm I guarantee you though concerns I want to get fit feel better and I'm worried about looking stupid like what if I can't keep up yeah right I'm worried about that and therefore I'm worried about it being a bad experience and so when you talk to those people say hey man you might be worried if you're gonna look dumb or if you can't keep up and the answer is we welcome everybody and want to come on in training with us for nothing and if you like it you can become a client if you don't hey at least you got a good workout super simple right no need to overcomplicate it you