The 3 Pillar Content Marketing Strategy - How To Guarantee Your Marketing Success Through Content

If your content marketing strategy is missing one or more pillars, then you're destined for mediocre results. When you get all three pillars to your content marketing strategy working, liking to each other and growing, you are able to create a web of high authority content that can elevate your marketing results with minimal energy turning your wordpress site into an authority site. This is key to a successful internet marketing campaign. This video is the overview of the strategy. If you want the DIY content marketing strategy laid out so you know exactly what to do in what order, go here: https://www.youtube.com/watch?v=qDut6NJK8h0 Content marketing positions you as a niche expert to your customer avatar and also helps your visitors get to know you, like you and trust you so when you do offer your opt in or products, the likelihood of them converting goes up significantly. This is a powerful inbound marketing strategy as described in this video: https://www.youtube.com/watch?v=hVt2YzdzYVs You are also able to leverage the brand value of the different platforms when you are displayed as a relevant search result and the shelf-life of content focused on these three pillars are infinitely greater than only focusing on social media marketing. You can also retarget your visitors with Facebook advertising once they visit your site if you have your Facebook tracking pixel installed and get a much better cost per click and cost per lead vs. cold marketing, as explained in this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4 The three pillars are video marketing on YouTube, audio on Podcasts or written word on your WordPress blog. The first step is to figure out which pillar is going to be your content generation pillar. This pillar needs to fit your personality and DNA... Meaning if you are a comfortable and confident writer, use that! For me, writing is a total pain in the neck, and I'm comfortable speaking on camera, so video is my content generation pilla